How to build links (Part 2)

Link building is not only one of the most difficult pieces of a SEO's jobs, but also the most crucial element to success. There are several contributions to a successful link building plan. Those are creativity, hustle, and even funds available. There aren’t any two identical link building campaign as the link building methods one SEO experts choose mostly depend on their websites’ attributes and their own personalities. Below are three fundamental types of link acquisition.

• "Natural" Editorial Links

Those are links from other websites and web pages that naturally want to link to your content or company. To obtain these links, you do not need to practice any sophisticated SEO tactics. All you need to do is making your content worthy and attractive enough to make strong impression on others. 

• Manual "Outreach" Link Building

When SEO experts ask bloggers for links, submit their site to directories, or pay for any kind of listings, they are creating “Outreach” links. By clarifying to the link target why making a connection with them is in their target’s interest, SEO experts often creates a value proposition. A few illustrations are filling out forms for submissions to a website award program or persuading your thesis dissertation instructor that your report is deserved to make an appearance on a public journal.

• Self-Created, Non-Editorial 

A tremendous number of websites offer any guest the chance to create links through guest book signings, blog comments, forum signatures or user profiles. These kinds of links although contribute little to the whole link building campaign, but the more the better. Generally, Search Engines constantly decrease the value of the majority of these types of links. They can also take steps to penalize those websites that go after these links aggressively. Nowadays, these sorts of links are somehow classified as spammy links and should only be used with cautions.

The Power of Social Sharing

From around 2011, social sharing through Google+, Twitter and Facebook gradually increases its influence on search. Search Engines, and specifically Google, have started to intensively integrate social signals into their search results. Those social signals differ between two individuals. They may receive personalized results retrieved from their social circle on their social network accounts. These kinds of results were once hardly in top ten, but the social sharing influence has totally changed the game.

 

The potential of this trend is too big that Internet marketers have begun to reap the opportunity. They started to pay attention to expand their circles on social networks by sharing a lot of interesting information to grasp users’ attentions with the hope to be promoted in the search results. It is even more beneficial to have your content shared and praised by some of the highly influential “friends” in their circle.

However, social sharing is not the same as links. Although it is proven that shares through social networks do affect ranking to some extent, links building is still a more favored way to promote your content than any other techniques.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts services in Singapore

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6 Reasons Why You Should Consider Carefully about a SEO agency

To succeed in these unpredictable search engine algorithm changes and content innovation, you need a SEO agency that is doing things right. But how can you find a professional SEO agency?
Here are six reasons why you should consider carefully about a SEO agency:

1. Their process is not clear

If a SEO agency does not explain about SEO process, you should be careful. It is dangerous if they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. So they don’t want to explain it clearly. Ask SEO agency tell you exactly and simply what they will do for your website. Which tactics they will use to boost your website? What is their SEO strategy? Don’t let them destroy websites with manual penalties.

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Simple tips for writing content

Today we will show some simple tips that can make you feel like writing content can never be easier.

Focus on your readers:
When you start to write something for your websites for blogs, remember that you are writing for human to read, not for machines like Google robots. For one reason, Search Engines are getting smarter every day, thus you cannot cheat your way to the higher ranks anymore. Don’t bother trying to use tricks, just focusing on what you think your audiences would read. The content has to be:

• Trendy 
• Well written 
• Grammatically correct 

Write interesting and unique content:

This is one of the most heard tips for SEO content writing. Once you can attract the audience with an original piece of content, then you have put a positive impression on them. Hence, this will trigger them to come back to your sites or blogs for more content of such.

Google “mindset” is programmed to be as identical to humans’ as possible. Thus, Search Engines like Google also highly appreciate the creativity and professionalism of content writers. Content that is interesting and useful will be subtly supported by Google to gain more traffic.


There should be scannable texts (heading, bullets and etc) in the content:
Try your best to put your content into a logical outline with a few scannable texts here and there. Those will help the readers to scan through the web, choose the part they want to read easier in the entire post. Important parts of your content should be highlighted in bullets points or such to attract attention.
Also make sure that your headings are catchy and relevant to your topic. The headings should stands out to the eyes of your audiences and have to represent the whole posts.

Quantity versus Quality:
You have to balance between quantity and quality of your content as each of them is important in each own ways. The appropriate length for a post is 400 words at least. However, quality is somehow more important because usually searchers do not care how long your posts are, all they care about is to find the information they need. So make sure that your content is well-written. Quality refers to the uniqueness, usefulness and the structure of your post. If your content is well-organized and to-the-point, then 400 or 1000 words would not make any difference. Be sure that you your content is new, not copied from any source. So your content must be:

• Unique
• Be able to pass plagiarism and copy-scape test
• Of proper Length 

Use keywords wisely:Whether you are optimizing for Google or any other Search Engines, smart choices of keywords are equally important. Using keywords wisely help you to attract Search Engines to rank your post higher in their search results pages.
Keywords stuffing must be completely avoided. In each post, targeted keywords should be used 2-3 times or so depending on the total words of your article. Try to put the keywords into the first paragraph of the post, one more in the middle, and one more at the end of the post. However, make the keywords appearance natural and make it fit to the content.
Keep in mind those basic tips when writing content, invest your time to improve your writing and you can see yourself becoming a successful content writer in no time. Or you can just call us at SEO Company in Singapore for a professional and sustainable SEO content writing services!

Sources: References from reliable SEO forums and websites.

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Mistakes you may face when choosing social network channel

1. Crowded places are not necessarily where you can get highest attention:
It is not hard to see from reality that even when a billboard is placed in the middle of a crowded market, it can still easily be overlooked by those passersby. The same things happen to web pages online. It does not matter how much money you have spent on advertising to appear on leading electronic news with millions of views per day, those efforts can still go to waste if you do not choose the right channel. There are too many people entering that website in a day, you have to estimate how many of them might be among your target market. That practice of careful calculation of potential target customer helps you direct your funds and efforts to the most effective channel, i.e. put your ads in the right place.

2. Select too many channels or only one channel:
When your advertising budget is limited, then it is not wise to select too many channel because ads display frequency on each channel will be diminished, not enough for brain image to make an impression on the viewers or help them recall your kind of products or services. If you choose only one channel such as Google Adwords or Facebook Ads, you're wasting your chances to gain potential customers from other channel. Nowadays, online customer behavior is very diverse, they visit various places only, and they don’t just check the mail or read newspapers anymore. They can find information on Search Engines like Google, shop on the web, read news, participate in social networks, etc. Hence, if you choose only one channel, you are not only making your brand look boring to visitors on that channel, but you are also wasting funds that are supposed to be spend to attract new customers from the other channel.

SEO Company in Singapore

3. Invest too much money and dependent on Facebook or Google:
Similar to mistake # 1, many people think that Facebook and Google have many users, to advertising on them would naturally efficient. But as there are a large number of participants on those channels, there are also numerous ads placed on them, so your ads will compete with other parties for better position. The advertising fees therefore would increase tremendously as you have to bid for quick access and catchy places. Be wise; just use these tools when you need to accelerate the process or target specific users. Avoid planning you long term race attached to a specific channel.

4. There is no free lunch:
Many people favor cheap methods when demanding for absolute efficiency. If the advertising methods are cheap but focus on the wrong target, the price actually paid will be a lot more expensive. Costs for advertising dump should be based on specific indicators and is a combination of indicators includes: Click, Impression, CTR, CR, ROI, Time On Site, Page Views, etc.

5. Constantly measure and optimize:
Knowing your drawbacks and strengths is indispensable when deploying any advertising campaign. This acknowledgement would help you put your efforts into the right place, or else all would go to waste. Fail to estimate the effect of a marketing campaign or fail to optimize that plan would be really destructive as you may drift away from your target customer without a proper path planned.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

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How Can You Optimize Your Images For Search Engines?

Images are an important part of your website to make it attractive, colorful. Most of images are related to the content, symbols. In addition, it also helps you provide information to Google about images you use. But how can you optimize your images for search engines?

1. Optimize Image Sizes and Formats
Image Sizes and formats are very important when you want to load web page. They impact speed load. Never use HTML to resize an image to display it smaller. This doesn’t decrease your loads at all; the browser still loads the image full size, it just scales it down.
What about file format? You have many choices such as jpg, gif or png. PNGs save quality much, but they maintain higher file sizes. Gifs are good for icons and low-detail images, but for more detail they sacrifice either size or quality. Jpg images are going to be the smallest, but they are subject to compression artifacts and a deep loss of quality.

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Warning Signs of a Bad SEO Agency You Need To Know

To optimize your website you need a professional Internet Marketing agency that can guarantee your website top places. You pay for SEO service and expect that your website will get high ranking on Google, reach target customers. But how can you find a good SEO Agency?

 

I will show you Warning Signs of a bad SEO Agency to make a right choice:

1. The company have a negative reputation across the Internet

You should search for name of company which you want to contact. Look for reviews about their SEO service. If the SEO Agency has a lot of negative reviews, you should consider carefully.

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How to build links (Part 1)

Search Engines to crawl the web through links - the path between web pages. Using sophisticated link analysis, Search Engines can determine the relationship between pages as well as well are those relationships. Search Engines have been have been utilizing links as the way they express their appraisal on a pages' importance and popularity ever since the late 1990’s. Search Engines had gradually mastered the use of links with complex algorithms to subtly evaluate websites and webpages from every perspective.

Links are indeed among important factors in Search Engines’ calculations, but not the only one. Even so, Search Engines experts still allocate a vast share of Search Engines’ algorithm to contribute to link-based factors. Search Engines can recognize the prevalence of a site or pages through the amount and nature of pages connecting to them. Besides, they can likewise investigate measurements like trust, spam, and power through links. Trustworthy websites always has the tendency to connect with other reliable sites. In contrast, unreliable sites can scarcely add links from reputable sources to their link profile. Some SEO experts even suggest that links are a highly reliable way to determine the legitimate documents on a given subject.






Links signals that Search Engines use:

Before initiate any link building plan, you need to understand the fundamental elements of links used by Search Engines, as well as how those elements contribute to the evaluation of links in the algorithms. Search Engines use links in numerous distinctive ways. We cannot really know all the links qualities set by the Search Engines, through analysis of patent applications, years of experience and hands-on testing; we can draw some decent assumptions on what is going in the real SEO world. Below is the list of significant variables that SEO experts consider when measuring links quality and linking profile of any website.

TrustRank
Spams are unavoidable when surfing the Internet. Some even claims that the enormous figure of around 60% of the web’s pages is spam. In order to set aside this huge amount of irrelevant and useless content, Search Engines construct a systems mainly based on the link graph to measure trust. Websites’ owners can boost this scoring metric of their sites by getting links from respectable sites. Universities, government websites and non-profit organizations represent examples of highly trusted domains.

Link Neighborhood
Spams links are mutual. If a website links with many other spammy ones, it is most likely that website is also one of that itself. By looking at the big picture of all links around one website, Search Engine can form a general idea on the “link neighborhood” of that website. Hence, it is of critical importance that you pay attention to both sites you link to and those that try to link to you.

Freshness
"FreshRank," indicate the practice of Search Engines that use the freshness signals of links to judge the current state of popularity and relevance of one websites. Link signals tend to deteriorate over time. You cannot stay popular forever by the consistently unchanged pool of links no matter how valuable those links are. Thus, it's compulsory to keep on the good work and continue to gradually add more useful links to and from your website. 

Global Popularity
The website with higher popularity will automatically receive larger number of linking request to them. One of the most popular website on the Internet nowadays is Wikipedia, which attract literally 1000's of diverse sites linking to it. Linking to reliable sites and have links with trustworthy influencers may help you earn the favor of Search Engines. The general idea is the more popular the better. 

Local/Topic-Specific Popularity
The concept of "local" popularity, first triggered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website provides SEO expert services, getting links from reliable SEO forum would be much more helpful to rankings than links from off-topic like beauty tips sites. 

Anchor Text
Anchor text is one of the outstanding signals Search Engines use in rankings. If a website has a huge number of web pages linking to with a specific keyword, that website has a higher chance in getting ranked well for that targeted keyword phrase in thet anchor text. You can see examples of this in action with searches like "click here", where many results rank solely due to the anchor text of inbound links.

Social Sharing
Nowadays, social networks such as Facebook, Twitter, and Google+, etc. have been enormously famous for a majority of the world’s Internet users from a wide range of age. People now use them as one of the man way to share links about their favorite topics. Search Engines have noticed this trend, thus treats shared links from those sites a little differently. There are ongoing discussions among SEO experts on how exactly do Search Engines treat those social links as, i.e. how they adjust their algorithms to that trend. However, we do know the rising importance of social channels.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts in Singapore, SEO Experts services in Singapore

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