Search Engines' fundamental protocols

Below is the list of basic elements for Search Engines their usefulness:

Sitemap:

A sitemap is designed to guide Search Engines through all the content of your website, lead them to each piece of information on your site and help them to classify your content. There are a few different forms of sitemap with highlights on different types of content such as news, mobile, images and videos, etc.

XML:

Extensible Markup Language (Recommended Format) is the commonly accepted sitemap format as is extremely convenient for Search Engines to crawl and it can be made by various sitemap generators. It also provides a consistent control on page parameters. However, file sizes required for XML format are huge.

RSS:

Really Simple Syndication or Rich Site Summary is easy to manage as you can code it to be updated automatically when you add new content. However, it is hard to under understand and use because of its updating properties even when it is actually a dialect of XML.

Txt:

Text File is the easiest format to use with one URL per line up to 50000 lines. But this format does not offer the feature to add meta data to pages.

Robots.txt

The robots.txt file is made by the Robots Exclusion Protocol and stored on a website's root directory (e.g., www.google.com/robots.txt). The robots.txt file guide automated web crawlers (search spiders) when they visit your site. Robots.txt give out th location of sitemaps file and crawl-delay parameters. It can help you to give hints on which part of the site you want bots to crawl and which you disallow.

Meta Robots

The meta robots tag creates page-level instructions for Search Engine bots. Thus it should be included in the head section of the HTML document.

Rel="Nofollow"

The rel=nofollow attribute allows you to tell Search Engines not to follow a particular link, but some engines still follow them for discovering new pages. These links certainly offer much less value than their followed counterparts, but are useful in situations where you link to untrusted sources.

Rel="canonical"

Two or more copies of identical content are often shown on your website under different URLs. For instant, the following URLs can all lead to a single homepage:
http://www.SEO-experts.com/
http://www.SEO-experts.com/default.asp
http://SEO-experts.com/
http://seo-experts.com/default.asp
http://SEO-experts /Default.asp

We can identify this by ourselves. However, Search Engines can consider these five URLs as separate pages. When they find out that the content on each of these page are the same, they would eventually devalue your page due to duplicate content. This issue can be solved by the canonical tag as it indicates the Search Engines which page is the singular “authoritative” version.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts Services in Singapore

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How to Analyze your SEO Competitors

Before you build SEO strategy for your website, you should identify your main competitors. Obviously you cannot find information all of your competitors, but you can know the ones that are most likely affecting your SEO performance. It is not difficult if you want to understand what your competitors do.
Here are some steps on how to go about analyzing them.

1. Identify your competitors
It is very important to identify your main competitors. Do not misunderstand that business competitors are always SEO competitors. Your only competitors are the ones who are ranking in the first or second page of Google for your top keywords. Make a list of the ones that have the highest percentage of relative keywords or long tail keywords. There are two great tools: SEMRush and Keyword Spy for determining which sites or pages are ranking for your chosen keywords. You can define who is ranking for our keywords.

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Tips on writing blog content

Blog is the original platform people use to express their opinion, thoughts, etc. for the whole World to see. The growing rate of this platform was once leveled out, but is now rising considerably. Whether you are an individual who wants to establish your own online identity or a company that seeks to promote your business’ brand image, blogging is a good way to start. Hence, you need to know how to blog properly to effectively spread your voice and your products.

Below are some of the most useful blogging suggestions we would like to provide you:

Set goals:
Whenever you start to do something, the first thing we advise you to do is to set clear goals, i.e. state your purposes. Many people have failed simply because they start without a clear mindset on the outcomes. Therefore, before you write, spend some time to brainstorm on why you want to write and what you want to achieve with your articles. Is it that you want to share your experiences and expertise, promote your sales or motivate other writers? Don’t be reckless in choosing your objectives as it is what you have to focus on every step you take.

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Understand Your Targeted Audience:
After setting clear objectives and targets, the next thing to do is to understand those targets. You have to determine the communities in which your targets actively participate in whether your targets are teenagers, adults or businessman, etc.

The most effective way to understand your targeted audience is to conduct researches on the topic relating to your purposes that they might be interested in. Read relating articles and join your targets’ communities to get to know them. Popular social networks such as Facebook, Twitter, etc. are some nice places to start if you want to target teenagers. Pay close attention to the audiences’ responses and encourage them to share their thoughts with you.

Update your blog frequently:



Make your audiences recognize your presence by constantly your blog on a regular basis. Apparently you might not have time to write new and fresh articles every day. But do update them on a weekly basis if possible. However, make sure that every time you post a new article, it should be original and valuable to your targeted audiences to encourage them to read more later on. Don’t just copy from other sources and publish useless content just to fill your blog. If possible, you may try to write on your own experiences and make it sound like an interesting story to keep your existing audience and attract new comers.

Interact with your blog visitors:
All your efforts put in perfecting your writing would go in vain if you cannot attract new or keep your old audiences. Give them things to discuss about, ask for their opinion and feedback on any issues you think they might want to talk about. After that, don’t just passively read them, you have to also participate in the conversation. You may try kindly reply to your visitors’ comments and show your appreciation on their participation on a particular topic or thread.

Marketing your blog:After those initial steps, you may try to marketing your blog. You can share your blog on social media. It is crucial to own accounts on popular social networks as they are considered one of the best platform to promote your products, i.e. your articles. Consistent presence on social networks not only helps you to stay in touch with loyal audiences, but also makes you more visible to new visitors. If you have anything to sell, it is about time you can advertise your products and monetize them.

After following all above steps, the best blogging tips for beginners is to market your blog and monetize it to live a happy life.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

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How to construct a links building campaign (Part 1)

The first thing and also the hardest thing to do in links building campaign is to develop the strategies. However, links building is extremely hard to evaluate. We all know that the Search Engines have a precise internal system and mathematical metrics to judge each link. What we don’t know is how that system and algorithms works.

SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:

Ranking for Relevant Search Terms:

One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.

mozRank:

mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.

Domain Authority:

Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.

Backlinks of Competitors:

By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.

Number of Links on a Page:

According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.

Potential Referral Traffic:

Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.

Conclusions:

It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.

Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singapore

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HOW DOES SOCIAL MEDIA AFFECT YOUR SEO STRATEGY?

Social Media has become one of important factors which affects directly your business’s search engine optimization efforts. Social media has impacted the way in which share content through Social Media (Facebook, Twitter…). A social environment allows people from all over the world to interact with each other through the distribution of thoughts, concepts, and services. Therefore, Social Media could impact your company’s rankings in the major search engines.

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Tips for writing SEO content

There are various elements contribute to the success of an Internet marketing campaign, or a Search Engines Optimization campaign specifically. High positions in search results for target terms can be maintained by optimizing these factors: user experience, site structure, ALT tags on images, site maps, etc. Among those factors, content had been and still are considered the most influential factor affecting the ranks of one website on Search Engines results pages. However, the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Hence, we offer you the following tips of conducting the kind of content that can rule the SEO world and please both your users and the Search Engines, thus help you achieve your ultimate goal: rank top on Search Engines results pages. Those tips are, but not limited to:

1. Write for readers, optimize for Search Engines:
In the modern SEO world, even the Search Engines do not want to read the obvious and crappy SEO content, let alone your readers. So first be original and interesting if you want your users to stay on your website. Then help the Search Engines to find your content.

2. Avoid keyword density and keyword stuffing:
There has been a time when keyword density was exploited intensively by those who claimed that they are mastering SEO techniques. Yet there has been to indicators from Google or any Search Engine that keyword stuffing can contribute to your SEO campaign in any way. Hence, do incorporate your keywords into your content, but put them in naturally.

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3. Put related keywords phrases variations and synonyms into your content:
This tip is to support the preceding one. Try to make your integration of keywords look natural by using variations of your keywords instead of carelessly insert them into your content.

4. Use tools to find long-tail keyword variations that you can blend into your content:
Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google then would show you a list of suggestions that it see related to your keywords. This practice will increase the relevance of your content.

5. Write content with quality:
More and more evidences point to the fact that when you put more effort in writing long and useful contents, your articles will naturally be shared more by your readers. But do remember not to write long content just to please Search Engines. Be focused!

6. Remember to use long-tail keywords:
Long tail keywords are used to target high quality low competition sections.

7. Write content that answer’s common questions from prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.

8. Get your content noticed and shared on social networks:
The more shares your content get, the more relevant the search engines evaluate it. Do make content recognized on social media platforms and guest blogs.

9. Pay attention to your Google+ profile:
Don’t underestimate the potential power of Google+, especially its new Author Rank feature, to SEO. Set up your Author Rank on Google+, start to boost your authorship to each articles you post. Hence, you can claim your ownership on your content regardless of where you post that content. Google do appreciate the originality of each piece of content.

10. Pay attention to title tags and meta descriptions:They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression.

While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (positively indeed) Search Engines can be to creative and focused articles, as well as regularly updated web content.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

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5 Common SEO Mistakes You Should Avoid

Online marketers spend a lot of time demystifying Search Engine Optimization (SEO), adapting to algorithms changes. However, your site was penalized through carelessness, through black-hat techniques.

1. Black hat techniques
Popular methods are keyword stuffing, hiding all the keywords that you stuffed so that it is not seen by the human and link buying. Cheap SEO services don’t obey search engines guidelines. They use black hat techniques to get high ranking on Google but it’s very dangerous.

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