SEO predictions for 2015

Another year has passed and SEO Company in Singapore is still figuring out the way to cope with so many updates on Search Engines’ algorithm, especially from Google developers. We have had implement many small practical experiments on working sites to anticipate the upcoming SEO situation in 2015. Below are some of the most significant predictions for 2015 from our SEO Company in Singapore:

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Fast-pace development of mobile traffic:

Mobile traffic has been increasing rapidly for a few recent years, and has been accounted for a significant percentage in the final traffic chart in 2014 and forecasted traffic charts for years to come.

According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).

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Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.

On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.

Content is still king

Content continues to be considered as the king. Google's new algorithm supports content retrieval and markup more precisely. there are simple ways to optimize your content for search, utilizing long tail keywords is one of them. Long tail keyword has also been enhanced in ranking. Content development towards the relevance of the content to avoid spamming is highly appreciated. Thus, spamming the same content with one specific money keyword will no longer bring any good to your SEO plan, our help you step up to higher rankings in the search engines results.

The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.

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Keywords-focused backlinks’ advantage diminish

Many SEO practitioners have witnessed drops in ranking when they pay too much attention in building keyword-focused backlinks. That common phenomenon is caused by the new Penguin algorithms update. Google has been perfecting its understanding towards the backlinks building landscape. May be you act immediately after obtaining the updated anchor text, but somehow that keywords position slips unexpectedly to much lower ranks. That is due to stricter requirements Google want to assert on backlinks, especially those that you are trying spread.

Some advices for practicing SEO in 2015:

You should only focus on the most general and prominent trends in SEO rather than any particular speculations in other to achieve better ranks. Thus, with the anticipated trends above, we recommend these following points for you to pay attention to when implement any SEO strategies to your site.

• Apply new SEO website design techniques. Desktop and Mobile version of your site should be responsive with 2 specific sitemaps, one normal sitemap for desktop and the other for mobile.
• Plan to build brand awareness right from the start.
• Create original content to attract real traffic.
• Build links with traffic and important keywords.
• Don’t pay too much attention to Pagerank.

Above are some quick tips on how to adjust the site’s elements’ specifications according to recent trends to better optimize your site for 2015. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

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Sources: References from reliable SEO forums and websites.

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Identify the SEO standards from one website

In this article, SEO Experts in Singapore would like to introduce you to the SEO standards of one website. 

There is a large number of SEO Experts in Singapore ready to accomplish your specific SEO needs. When you decide to hire them for your SEO campaign, it is highly likely that they would assure you that they would build you a website with SEO standards. However, “SEO standards” is a relatively flexible concept as it is really hard to identify and evaluate the SEO standards they are talking about. If you do not know how to assess the SEO efforts the SEO services providers have put on your website optimization process, you may end up being riffed off by them without having actual expected benefits from the services. Although there is no official guidelines on how to construct a website with SEO standards, there is still a list of criteria from experiences to look into when designing a website for SEO purposes. Make sure to track these items when receiving a website with SEO packages from your SEO services providers.

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Originality

This is one of the many criteria that our SEO Experts always pursue during their SEO process. Investment on creative and useful content that actually add value to their online browsing purposes would bring impeccable clients’ responses to you. You may very well attract potential clients to your site if:

• Provide clear and legitimate information, not just merely self-PR content.
• Provide original content that is more outstanding than rival sites.
• Incorporate attractive text, images, infographics, and videos, etc. 
• More than 80% of users rated the content is of high quality.
• Almost all users will not return to the results page to visit a website on the subject.

Unforgettable experience for users

This is the top priority for every website as the first reason you start building your website is to share. So bare these following attributes when you share your knowledge and experiences. 

• Content on site is easy to read and understand. Internal links are consistent and useful to the end readers.

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• Interface is friendly and easy-to-use. Each section or article can be reached easily from anywhere inside and outside of the website.
• Layout is apparent and appealing. Key information is highlighted properly.
• Time for page load should be short. The desired time is smaller than 0.5 second per page.
• The number of file attached to each page should be minimized.

SEO-oriented content

The following criteria are some of the most practical tips consolidated from our SEO experts’ experiences and also from other specialists in the field. 

• Content should target only one primary keyword and s set limited hand-picked words that are directly related to the intended topics.
• Primary keywords are placed at the beginning of the title tag.
• Primary keywords should be appeared in the domain name URL.

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• Natural writing style. Logical content incorporated with targeted keywords. 
• Highlight keywords in the article in bold/ italic or by increasing the font size.
• Insert primary keywords to Headline (or H1).
• Repeat primary keywords at least 2 times in the body of the article.
• Secondary keywords can be inserted into headline, title tags or article content when appropriate.
• Alt tag for image should be meaningful and contains keyword-rich.
• Anchor text should also contain significant keywords.

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Social media sharing oriented content

With the explosion of the number of people using social networking today, sharing content related to your website’s purposes is extremely important. You can refer to the website ranking factors for social networks below for the basic 

• Meaningful domain names.
• Install the add-ons of the popular social networks that allow readers to easily share content when needed.
• Make your content attractive and worthy enough to be shared. 
• Use Facebook and Twitter Open Graph Cards when necessary.

Help spiders’ access web pages easily by:

• Static domain address (does not contain dynamic parameters)
• The contents of the article can be found by only one single URL (all the duplicate content should be redirected or refer back to main page by rel = canonical tag)
• Content should be downloaded directly inside HTML code (not via JavaScript, AJAX, or iFrames, etc.).
• Every page should be reached with no more than 4 clicks from any location on site. 

• Redirects from other (older) versions to the new version by 301s or rel = canonical tag (not 302s).
• If the site is temporarily unavailable, use code 503.
• Use the robots meta tag robots.txt file to allow Search Engines bots to scan and index the data on the website. 
• Main server of host providers does not interfere with bots’ operation.
• Make sure to keep a moderate length of the major components of the page:

1. Title <65 characters
2. URL <90 characters
3. Description tag <150 characters

• Sitemaps XML file should contains the URL

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Copyright, Meta data, Schema and Rich Snippets

One of the ultimate criteria of a site that achieve the standard SEO is its ability to attract and stimulate users.

• Use rel = author and rel = publisher tag to provide information on the content author and publisher. (Google Author has been removed currently, but you can use other Rich Snippets to attract attention on SERPs).
• Use the options as in schema.org to mark up content.
• Use both primary keywords and secondary keywords in the description tag.
• Write a compelling description to attract users from the first site to increase your CTR.

With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO standards for a website. If you ever need help from SEO experts in Singapore to build a website with SEO standards, do not hesitate to reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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10 Tips To Create a Lightning fast Content

SEO Agency Singapore believes that your website will get high ranking if you have great, quality content.

With available content that will attract a lot of visitors. But you don’t have much time to collect information, to update SEO news. So, you have to face the problem of content marketing. It’s a serious problem you need to consider.
Today we will give you 10 tips to help you create a lightning fast content, which will help you save your time. Here we go:

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Tactics to cope with Search Engines' changes

Each SEO company in Singapore has different approach to process an SEO campaign. Yet their SEO campaigns still need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we would like to introduce you the basics of Search Engines’ operation and how to cope with them.

Search Engines serve main functions: (1) Collecting data (crawling) and building index (indexing); (2) Providing answers.

• Collecting data (crawling) and building index (indexing): Collect results and construct data index (documents), web pages, files, video, images, etc. on the whole Internet network. Search Engines do this through a complicated web of links. With links, Search Engines crawlers can read billions of data that have been connected to each other. These crawlers keep on searching for new site. If one crawler finds a new site, it will decipher that site’s codes, save that code in the giant central database for recalling later.
• Providing answers: by calculating the relevance of search results and present a list of relevant web pages to users through acquisitions and rating. Nowadays, the “Useful to users” feature is the one that get the most attention from Search Engines developers.

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So, how to decide the importance of results returned?

If you are not an insider nor invest enough time and efforts to study Search Engines’ algorithms in-depth, you can never comprehend their operation. Even if you put lots of efforts to the study of Search Engines, there is absolutely no guarantee that you can understand them or catch up with their changing speed. Moreover, Search Engines developers hardly public any critical elements in their algorithms for you to adjust your SEO strategy. The public release of Search Engines on list of elements that can be optimized may be the only reference you have to enhance your site incompliance with SEO standards. These lists include these following features:

Recommendations from Google webmaster:

• Pages that are created only for SEO purposes are no longer appreciated. Instead, you should make your pages valuable to the readers. A advice: don’t trick them into your pages with misleading title and provide irrelevant content comparing to their intention from the search query.
• Create quality content. Make your content useful and informative to the readers; and matched with the topic you want to cover for your site. Try to make your <title> elements and ALT attributes are descriptive and accurate.
• Pay attention to the hierarchy and text links. Every page should be reachable from at least one static text link.

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Recommendations from Yahoo webmaster:

• The number of other sites linking to it.
• The content on each page.

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• Updates to indices.
• Testing of new product versions.
• Discovery of additional sites.
• Changes to search algorithm, and other factors.

Recommendations from Bing webmaster:

• In the visible text, add keywords that users may choose as search query terms that are relevant to your website’s content.
• Limit the content on each site with one topic in one page. A HTML page with no pictures should be under 150kb.
• Each page should be accessible by at least one static text link.
• Don’t put the text you want to be indexed inside images.

Above are some information from SEO Company Singapore for to cope with the Search Engines operation, hence boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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How to improve the relationship with your interior contractor

It is a big decision – choosing the right interior contractor for your property renovation, whether it is office renovation, shop renovation or factory renovation. After you have settled for the right interior renovation contractor for your renovation needs, then here comes the real collaboration period the two parties. Effective communication between parties is an important factor contributing to the success of the joined project.

In this article, Trends Interior demonstrates some useful tips on what to pay intention to when working with your interior contractor for the sake of your project success.

1. Payment. 

Remember that timely payment is of highest priority. You should pay maximum attention to maintain the scheduled payment, as per work finished. This practice allows your contractors to pay to his other sources such as subcontractors, material suppliers, workers, etc.

The point is as long as both parties comply with the project schedule, the friendly atmospheres will remain. If you delay the payment, you will be fully responsible to any setback in your plan, as without the fund injected, the contractor neither get the necessary supplies nor keep the worker onsite and maintain the working process. However, you may consider keeping around 10% in total of each scheduled payment as “collateral” and pay this amount back in full after all of the progress is completed.

A general completed office area in Geneva.

2. Communication. 

Define your plan and specifications clearly; then make the timeline and your expected deliverables clear to you constructor. There are several phrases in an interior renovation project. Before each phase, take your time to communicate with the contractor the tasks required for the period, the time needed to finish each task, and the level of completion and satisfaction you expect to see in the results at the end of that phase. You can compromise the timeline a little if any postpones happened due to uncontrollable factors. However, the overall timeline should be allocated properly to meet desires and keep up the contractor’s level of workmanship.

An office under construction in Florida.

3. Feedback. 

Be active in giving your interior contractor honest feedback, fair criticism and even referrals if you are willing to. Individuals have a tendency to be more expressive when they face issues and be less likely to speak up when they experience exceptional service; and that’s not fair.

Your opinions, whether it is negative or positive, are all important to the constructors. However, in either case, express your opinion in a constructive way. Even if they haven’t work up to your expectations or unable to work in compliance to the agreement, you should give them a chance by making your concerns and ask them for improvements. Ask them to motivate you to continue working with them first before taking any serious action. On the other hand, if they are doing a great job for you, don’t forget to compliment them, review them high praise on professional directories, social networks, etc. or even recommend them to other acquaintances of yours.

4. Availability. 

Sometimes, stressful situations arise. The contractor cannot make the final call alone and immediate decisions need to be made, then the owner should be accessible. If you are hardly available to the constructor for an appropriate amount of time, then you can consider hiring a project manager to not only supervise the daily works, but also settle certain decisions on your behalf. In that case, make sure you set the influence level of the project manager clearly.

5. Care. 

You can show your contractor and workers that you do care for them through small gestures. Those gestures might not be significant; you can just simply treat them lunch sometimes. However, it would motivate them to work for you more delicately. They would appreciate your consideration on their needs outside of work.

6. Sympathy. 

Be considerate and don't contact your builder outside of ordinary business hours. You should build a common understanding of both sides on this issue. For example, each party can contact the other outside official working hours for certain issues, but not on a regular basis. Interior, in the same way as you, have other responsibilities to fulfill outside of work, regardless of the possibility that they are simply spending time with their own family.

Ready to get on board with a professional interior designer and contractor firm for your office renovation, shop renovation orfactory renovation? Contact us at +65 9023 4335 for a free initial consultation now!

Read more on Office Renovation!

Source: Trends Interior.

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Fundamental checklist for best SEO Experts Company in Singapore

There is a large number of SEO Experts Company in Singapore ready to accomplish your specific SEO needs.

If you do not know how to evaluate the SEO services, you may end up wasting money without having actual expected benefits from the optimization process. In this article, we will illustrate on how to determine not only the best SEO Experts Company Singapore but also anywhere in the world. We will let you in on a tip: check your site with these following items.

1. Website Design.

You can skip this step if you have already spent big on professional Web designer for both design and SEO Services. If you do not have the two things above, don’t worry. You can just start with the user-friendly website designs and then ask for opinions of other people, especially a SEO expert. If your design is rated only 6/10, but the content is 8 and users can access any of your webpages any time they want, then the SEO expert is doing well.

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2. Website Accessibility.

You need to ensure that users and spiders can access all pages on your website. You should try to identify and ask your SEO expert to eliminate the dangerous error: 404s, 500, 302s (instead of the 301s), duplicate content (including on your web pages or linked pages), no title, or too few content.

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3. Wise Keyword Usage.

Keywords should have an average degree of difficulty. You have to ask if those keywords have good search volume. Are some users actually searching for them? You might not be able to target high value terms, when first launching a website. So, when you conduct your keyword research you can look at search volume, the relevance to the website; make sure that you have something that is relevant that is actually pulling in searches you care about, and low difficulty.

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4. Quality Content.

Do not just present boring texts; add more text, video, images. Put yourself in the position of Web surfers. Are you satisfied when browsing through your Web site? Google is smart now, it has a special algorithm to find the scores for the website and bring real value to the user. In fact, many sites have very few backlinks and not much on-page optimization, but are still on top because they provide content that are valuable, attractive and highly-appreciated by users. So why wait? Make your content more creative and fascinating now. If you don't have time for writing creative content, you can just use the SEO services on content as the prices for this kind of SEO services in Singapore is pretty cheap.

5. Create links.
This is the stage where everything can go wrong easily, and once you choose the wrong path, it is really hard to turn around. If your SEO expert keeps creating links that turns out to be a pile of bad quality links, low and easy to find, you should be prepared to pay the price. Google is now wiser; it is willing to punish any website with backlinks that look like spams. If you outsource SEO services, it would be more convenient since they are more likely to already have a link directory that can be used for your website, but you should clarify your backlinks building requirements to them.

Related news: Manage The Risk Of Search Engine Spam

6. Social Network.

SEO and social networks has recently become intertwined. Google recently favors Google Plus while Facebook is dominating Bing rankings. In fact, the share, like, comment, +1 are now have become an indispensable element of Search Engine ranking for one particular website. So, you should have at least four social networking accounts: Facebook, Twitter, LinkedIn and Google+. Facebook now has more than 1 billion people. Google+ also has a competitive number of users. Monitoring multiple accounts can be overwhelmed, but you need to remember: when you create new contents, the first thing you need to remember is to share it on social networks.

7. Link to website with high reputation.

Find out what websites have a large number of RSS subscribers, contribute to them and ask them to put the link on your site. Also, look for reputable bloggers in your field, contribute to their posts frequently and politely ask them to put the link on your site. You may also find invaluable resource links on social networks. It’s time for you to contribute content to others and be recognized.

In this new age of Internet Marketing where there are a variety of SEO Experts Company in Singapore to choose from, it is extremely hard for one person to identify a company that has the potentials to provide the most reasonable SEO services. Hope this article helps you determine the best SEO experts company, and not just in Singapore, but anywhere in the World. For best SEO experts company in Singapore, contact us at +65 6659 2659.

Sources: References from reliable SEO forums and websites.

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Determine the unreliable SEO Company Singapore

There is a large number of SEO Company in Singapore ready to accomplish your specific SEO needs. If you do not know how to find a suitable SEO company, you may end up wasting money without having actual expected benefits from the optimization process. In this article, we will demonstrate on how to distinguish best SEO company Singapore from a not-so-reliable one. When your SEO Company fails to achieve what they have promised in the anticipated time, you may need to end the relationship with them to avoid more risky practices. These are some characteristics of an inefficient SEO Company Services.

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1. They Can’t Clearly Explain Their Process

Below is a proper SEO process:

An SEO Company that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it.

Is it going to give you short-term gains? Maybe.

Is it going to provide the results that they predicted? Probably.

Is it going to come back and bite you? Definitely.

Just because something works doesn’t mean it’s right — or sustainable.SEO who participate in less-than-ethical schemes to get results have diplomatic and polished responses to your wormy questions.

I’ve seen SEO agencies firmly rooted in the spammy techniques of a bygone era. And what do they do? They destroy websites with manual penalties.

Don’t let that happen to you.

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2. Spammy Backlinks keeps increasing.

A site’s backlinks are the substance of that site’s health and authority. A rash of bad links can easily lead to a manual penalty.

You need to know if your SEO Company is engaged in backlink building. Then you need to know what they do to create these backlinks. If they explain that backlinks are only a result of their efforts, explain how those results achieved.

If the spammy backlinks come, then your SEO could be the culprit. Not always, but often. If they are responsible for the spammy backlinks, so confront them now.

3. They Don’t Adapt To Algorithm Changes
The best SEO Company Singapore always has clues about algorithms changes.

The reason why so many SEO companies of five years ago have disappeared is because they failed to adapt to the changing algorithm.

Most changes are tiny. Some changes are huge. Whatever the case, change is always happening. The algorithm is always evolving.

If your SEO Company (1) is not telling you about major algorithm changes, and (2) is not explaining those changes, consider yourself warned.

4. Their Reports are not systematic

Look for an SEO company that gives you a suite of reporting tools, such as an online dashboard with your own unique login. Some SEO companies use advanced tools such as a proprietary reporting system that is available only to their clients. This alone is a great reason to work with a company.

You, as the site owner and client, should be fully apprised of every metric that is critical to your success, or evidence of your efforts. If an SEO isn’t giving you these numbers in a comprehensive and regular way, confront them for the reason.

Here are a few specifics you should expect:

• Regular reports — monthly at minimum.
• On-demand reports.
• Interpretation, analysis, and assimilation of data.
• Year-over-year and month-over-month performance. Short-term data doesn’t quite cover it. You need comparison to see how your business is doing over the long haul.

5. They Provide No Strategic Consultation

A really good SEO firm goes beyond just SEO and provides some level of strategic consultation.

Here’s why this is important. Over the past few years, SEO has expanded to such an incredible degree that it comprises more than just links, H1s, keywords, and title tags. Now, the field of SEO involves content marketing, touches on social media marketing, and delves into issues of conversion optimization.

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If your SEO Company is silent on these issues, you have reason to question their expertise. Quality SEO companies know when to speak up and comment on issues that are related to, but not strictly part of, their scope of work.

Those sounds like high expectations. They are. You can effectively eliminate 80% of the SEO Company just by analyzing them through this matrix of these five qualifications. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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