Identify the SEO standards from one website

In this article, SEO Experts in Singapore would like to introduce you to the SEO standards of one website. 

There is a large number of SEO Experts in Singapore ready to accomplish your specific SEO needs. When you decide to hire them for your SEO campaign, it is highly likely that they would assure you that they would build you a website with SEO standards. However, “SEO standards” is a relatively flexible concept as it is really hard to identify and evaluate the SEO standards they are talking about. If you do not know how to assess the SEO efforts the SEO services providers have put on your website optimization process, you may end up being riffed off by them without having actual expected benefits from the services. Although there is no official guidelines on how to construct a website with SEO standards, there is still a list of criteria from experiences to look into when designing a website for SEO purposes. Make sure to track these items when receiving a website with SEO packages from your SEO services providers.

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Originality

This is one of the many criteria that our SEO Experts always pursue during their SEO process. Investment on creative and useful content that actually add value to their online browsing purposes would bring impeccable clients’ responses to you. You may very well attract potential clients to your site if:

• Provide clear and legitimate information, not just merely self-PR content.
• Provide original content that is more outstanding than rival sites.
• Incorporate attractive text, images, infographics, and videos, etc. 
• More than 80% of users rated the content is of high quality.
• Almost all users will not return to the results page to visit a website on the subject.

Unforgettable experience for users

This is the top priority for every website as the first reason you start building your website is to share. So bare these following attributes when you share your knowledge and experiences. 

• Content on site is easy to read and understand. Internal links are consistent and useful to the end readers.

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• Interface is friendly and easy-to-use. Each section or article can be reached easily from anywhere inside and outside of the website.
• Layout is apparent and appealing. Key information is highlighted properly.
• Time for page load should be short. The desired time is smaller than 0.5 second per page.
• The number of file attached to each page should be minimized.

SEO-oriented content

The following criteria are some of the most practical tips consolidated from our SEO experts’ experiences and also from other specialists in the field. 

• Content should target only one primary keyword and s set limited hand-picked words that are directly related to the intended topics.
• Primary keywords are placed at the beginning of the title tag.
• Primary keywords should be appeared in the domain name URL.

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• Natural writing style. Logical content incorporated with targeted keywords. 
• Highlight keywords in the article in bold/ italic or by increasing the font size.
• Insert primary keywords to Headline (or H1).
• Repeat primary keywords at least 2 times in the body of the article.
• Secondary keywords can be inserted into headline, title tags or article content when appropriate.
• Alt tag for image should be meaningful and contains keyword-rich.
• Anchor text should also contain significant keywords.

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Social media sharing oriented content

With the explosion of the number of people using social networking today, sharing content related to your website’s purposes is extremely important. You can refer to the website ranking factors for social networks below for the basic 

• Meaningful domain names.
• Install the add-ons of the popular social networks that allow readers to easily share content when needed.
• Make your content attractive and worthy enough to be shared. 
• Use Facebook and Twitter Open Graph Cards when necessary.

Help spiders’ access web pages easily by:

• Static domain address (does not contain dynamic parameters)
• The contents of the article can be found by only one single URL (all the duplicate content should be redirected or refer back to main page by rel = canonical tag)
• Content should be downloaded directly inside HTML code (not via JavaScript, AJAX, or iFrames, etc.).
• Every page should be reached with no more than 4 clicks from any location on site. 

• Redirects from other (older) versions to the new version by 301s or rel = canonical tag (not 302s).
• If the site is temporarily unavailable, use code 503.
• Use the robots meta tag robots.txt file to allow Search Engines bots to scan and index the data on the website. 
• Main server of host providers does not interfere with bots’ operation.
• Make sure to keep a moderate length of the major components of the page:

1. Title <65 characters
2. URL <90 characters
3. Description tag <150 characters

• Sitemaps XML file should contains the URL

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Copyright, Meta data, Schema and Rich Snippets

One of the ultimate criteria of a site that achieve the standard SEO is its ability to attract and stimulate users.

• Use rel = author and rel = publisher tag to provide information on the content author and publisher. (Google Author has been removed currently, but you can use other Rich Snippets to attract attention on SERPs).
• Use the options as in schema.org to mark up content.
• Use both primary keywords and secondary keywords in the description tag.
• Write a compelling description to attract users from the first site to increase your CTR.

With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO standards for a website. If you ever need help from SEO experts in Singapore to build a website with SEO standards, do not hesitate to reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.