SEO Trends in 2015 for Best SEO Services Singapore

Our SEO specialists at SEO Company in Singapore is still observing, researching and practicing to point out the mandatory tactics for best SEO services Singapore in 2015. As Google algorithms’ changes have become so regular, we cannot guarantee the prolonged effect of any SEO techniques. However, below are some of the most promising techniques that can be applied for your page in the up-coming months in 2015. Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points.

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#1. SEO for mobile

The impeccable impact of mobile on SEO changes in 2014 is undeniable for every SEO practitioners. Some SEO specialists have even predicted that the mobile search would overcome traditional web search in 2015 onwards. Hence, it is not overstated when they say mobile SEO strategies should receive the ultimate attention in 2015. The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search. Then you can start to analyze how your potential readers or customers may search for your website on a mobile phone or tablet. This practice helps you approach your promising segments efficiently. Nowadays, targeting mobile search is considered to be a more contemporary and effective methods for optimizing search engines.

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Example of responsive site for mobile, with "Mobile friendly" label

#2. The loading speed of a websiteSites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen. Thus, remember to design an intuitive and mobile friendly website that can seamlessly fit into every screen size.

#3. SEO on social networks.
Social media is accounted for over 25% of all the time the whole world population spend online. Again, we could not deny the impact of social networks optimization on one site’s ranking, although no one could determine how exactly social signals are calculated in the search engines algorithms.

Therefore, it is recommended for best SEO services Singapore 2015 that social presence for one website should be strong and consistent. Social media marketing campaign should be closely linked to and highly practical to the whole SEO efforts put in to one site. The campaign should be an effective method for spreading your brand image and your marketing message across all possible social channels, thus attract the targeted audience. You can find out more on how to develop business through social network from one of our previous articles for some useful advices on social marketing.

A standard cycle of optimizing for social channels to support the overall SEO campaign

#4. Approach SEO techniques from a practitioners’ perspective

Construct a list of powerful social analysis tools, and then you can be flexible to adapt your strategy in a few seconds. How and how fast the data is adjusted can be factors demonstrating your SEO strengths and weaknesses. If you keep using the old tools or methods, or just keep manually looking at monthly data, spending time analyzing then responding, you're going far behind your competitors. SEO strategies should be a balanced between careful planning and instant responding. If you observe that the conversion rate of your site is too low, then something is not working. It can be the wrong choice of targeted keywords or irrelevant content on the site. Anything you think might be the cause, adjust it, fix it or remove it, and respond immediately.

#5. Focus on the presence time
Update your content on a regular basis with relevant new articles to increase the internal link on site. The delayed publishing of latest news for a few days may ruin your search results appearance and your credibility built in the audiences’ mind. Hence, content marketing strategy should be consistent and routine. For example, it is recommended that you have to publish articles at least once a week if you want to see your site in top five of your field in the search results, quantity is indeed important. However, as both the users and search engines get smarter every day, quality content is highly appreciated and more competitive in long term.

#6. Email remains an army
As chaotic as it may seem, high quality content accompanied with appropriate email marketing still brings along some of the best ROI results.

By combining SEO tactics, content marketing, social networks marketing and email campaigns in a proper way, your road to success for SEO in 2015 would be widely opened.

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As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.