Basic SEO Process for Effective SEO Campaign

Each SEO company in Singapore has a different detailed and complicated process for their own SEO approach to a process.

Even the best SEO Company in Singapore cannot guarantee the results of their SEO process as any SEO campaign need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we do not aim to give you any detailed SEO process; rather we present you the general, necessary and effective steps to optimize for a website.

The basic SEO process is consisted of 5 steps below.

1. Keyword Analysis
The first thing to do when deciding to optimize for a website is analyzing keywords and generating a list of keywords that are business-related and are expected to be effective for search. This job can be done with the help of several keyword analysis tools such as Keyword Planner or Ubersuggest Planner and also with Google Suggest keywords.

 

The landing page is also very crucial to the SEO process. In the event that the website you are trying to optimize has been interfered by other parties before, identifying the landing page the last SEO Company used is really useful for you to continue where they left off without starting from scratch.

2. Website Audit
The next step is to check all the website elements whether all of them have followed SEO standards. To evaluate the website, you need to set up supportive tools such as Google Webmaster Tools and Google Analytics. These two basic tools will also assist you in the process of implementing SEO strategies.

On-page Optimization: At the initial phase of executing SEO plan for a website, you should not rush to build links. First, take time to review and standardize all the elements on the website such as title tag, meta description, header, footer, etc. Especially, you have to check whether internal links have been placed correctly with the targeted keywords and the anchor texts with targeted keywords has been linked right to landing page. The more articles a website possess, the longer time you will need to go through all the details. However, you are likely to find keywords ranking increase significantly after this first phase.

3. Content Generating

Take your time to think of possibly useful content from your potential viewers or customers’ perspective. Then write articles with quality as we presume we are well-aware of the importance of content quality. Adding fascinating photos and videos, as well as catchy infographics is a common and efficient way to make your articles look original and attractive to optimize content for search. You can incorporate your primary and secondary keywords into the articles, but make sure that their appearance inside the text is natural. In the articles, you need to pay attention to keyword density. A logical arrangement with a reasonable keywords ratio would make a strong declaration on the topic and purpose of each article to the bots. The wording, spacing and linking for anchor texts is also very important as they should point to the correct landing page. Do not let the idea of doing SEO reduce the quality of your content.

Make it a habit for Google bot to crawl on your website by posting new articles more frequently, at best on a daily basis. And in each article, put 2 internal links you’re your targeted keywords you need to optimize.

4. Backlinks Building
After you post new articles on your website, remember the first thing to do is to share them on popular social networks such as Google+, Facebook, Twitter, Pinterest, etc. to gain real traffic from reputable sources, in order to push the natural index of the articles. Then you can spin the articles and post to your blog and put backlinks pointing to those articles on your main website with the anchor text you need optimize.

After the article was indexed on the website and blog, you now can share those articles on well-known relating forums to build backlinks. You should adjust the title, content and diverse the anchor text a little, the most effective is your take about 5 to 10 forums, to make this backlink building job more effective. If you want to exchange links with other parties in the field or buy links from third parties, you need to check the reputation of those parties to guarantee the effectiveness of the efforts.

This is a critical step in the process of a professional SEO Company as it has a huge impact on keyword rankings. After your website On-page elements have been well-optimized, then this step greatly assists the promoting those anchor texts.

5. Monitoring, Evaluating and Adapting.

The last phase of a SEO process is to monitor and evaluate the optimization efforts and adjust any possible factor and strategy for better results. The basic monitoring work includes check daily traffic volume and keyword ranking and positioning in the overall system to see whether they are satisfactory and consistent to the timeline. If not, then adjustment of the existing SEO strategies and implementing targeted keywords need to be proposed. You should also check your SEO campaign with certain steps depending on you SEO process.

Above are the fundamental steps you can follow to improve the overall rankings of your website ranking on the search results. Professional SEO Company services can implement more advanced techniques to boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.