Tactics to dominate your local search campaign in 2015 (Part 1)

Top SEO Singapore believe that some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015.

Practical tip 1: Start to audit

Top SEO Singapore have more experience than you is not a bad thing. They will help you enhance your knowledge and get a different perspective. It can be humbling but the experience is amazing. It’s a good idea to get more advice, identify potential problems, and have a fresh perspective that will give you a general view. You should consider things like speed, content, penalties, mobile compatibility, site structure, and more.

If your company is so small and you don’t have the budget to pay for SEO services, you can contact cheap SEO services in Singapore. In addition, you can also conduct an independent audit.

Practical tip 2: User behavior affecting local results

If user behavior can have an impact on search results, we should definitely be optimizing for our users.
1. Solicit your Gmail clients for reviews
If you have a list of happy Gmail clients you can simply send them an email with a direct link to your Google My Business Page. Just get the URL of your local page by pulling up your URL and copying and pasting it.

If your clients click on this link via their logged-in Gmail, they will automatically be taken to the review page which will open up the box to leave a review which looks like the example below. It doesn't get much more simple than that.

2. Optimize your local photos
Your Google My Business page includes photos. You should use high quality to help your target audience get an accurate representation of what they're looking for. It will help your website rise click-through rate.

3. Get Five Stars for reviews

It’s good to get a lot of great feedback and several reviews. These reviews will also help on third-party sites and can help your Google My Business ranking positions as well as click-through rates.After that, optimize the appearance of your Google My Business Page.

Organic SEO: Optimize for Behavioral Signals

1. Title tags:
Optimize your meta title tags to increase click-through rates. It will give your potential customers more information and attract them if you have a unique title tag.

2. Meta descriptions:
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. It draws readers to a website from the SERP and thus, is an extremely important part of search marketing. So, don’t miss to optimize your meta description to get the user to click on the search result
3. Review Schema markup:

Review information such as ratings and descriptions can help users to better identify pages with good content. The goal of a review rich snippet is to provide users with review information about a specific product or service, such as the star rating (1 to 5 stars) and the name of reviewer(s).

It’s difficult to prepare for the SEO war in 2015. If you had a hard year in local search, let Top SEO Singapore give you some advices to get your website high ranking on Google result.

Sources: Retrieved from various reliable SEO websites