Best Advices on On-page SEO for 2014 and onwards (Part 1)

This time we will introduce you Google SEO strategy 2014 and onwards as Google is still the most popular Search Engine in the world. I think everyone would agree with me that effective SEO is really difficult to achieve because of the competitive landscape and constantly Search Engines updating algorithms. The recent context of SEO with unpredictable changes in the Search Engines algorithm surely has caused many SEO Company in Singapore frustrations and confusion. Hence, we provide you a few best On-Page SEO Tips for 2014 and subsequent years to somehow help you overcome those obstacles.

 As Google updated their search algorithm with the Panda, Penguin and more recently the controversial introduction of Hummingbird, many of the previously high-ranking websites have degraded by Google. This is actually a good opportunity for you, because now is the time for you to acquire the high positions by modern SEO strategies, which Google favors. The tips below are some of the most basics advices applied in any occasions, those that even will not be affected by Google update in algorithm in the future. You also need to remember one very important thing that Google wants us to deliver high-quality content that is most relevant to your search results. One thing we do believe is that if your content is of good quality, the Backlink will be created in a natural way, just like how Google wants.

Keywords: Focus on the topic of the content.

With recent updates of Hummingbird, Google presents a complete change of the search algorithm with focus all on keywords, keywords in title, keywords in the meta tags, URL, keyword density, etc. Thus, the problem here is the topic, what you are writing about in your content? Also, your articles should include keywords related to the topic.

Over the years, Google has been studying search trends and put great efforts into improving the identification of synonyms and group concept. This means that your article should contain multiple keywords or synonyms for primary keywords related to the topic. This will indicate to Search Engines that your article is very relevant to the main keyword.

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Article Quality: Writing longer and more meaningful articles.

There was a time when an article is limited to a minimum of 250 words, and it is just one criterion for high ranking in Search Engines. But after the Panda update, it become a must and short article is outdated. Many websites’ ranks have been dropped because of this short article thing. Situation is extremely bad for the company's websites as the articles on those websites are usually short. You should not continue to publish short articles in your site. A few articles would be fine, but a large number of short articles can get your website to be Panda’s prey.

There are many SEO successful websites that constantly post article with the length from 1500 words upwards. Thus, if you have many short articles, you can combine them to make long meaningful ones, as long as they are relevant to each other. Your content must be well written, grammatically correct and most importantly, they should make sense.

Attracting Traffic with Fresh Content

One of the central issues of online marketing is how to increase traffic to your site. To do this, you need to focus on creating original and useful content, brainstorming to talk about things that others have not mentioned. This will be the basis to increase your audience.

Join the social networking sites like Google+, Facebook, Twitter, etc. Posting new content to these social networks not only helps increase the number of audience, but also helps to increase the frequency of data collection and the depth of your site. You have to think that the content on your site is to create awareness and confidence to your customers. This also will help thinking of new ideas to write content for your website.

Bounce Rate: Potential customers on your site

If your website has meaningful and valuable content, customers will naturally want to stay longer on your website. This is a way for you to increase customer engagement on your site, thus helps reduce the Bounce Rate. This is actually very helpful as bounce rate is amongst the most important factors Search Engines use to evaluate the rankings of a Website.

Also remember that you can increase the time customers spend on your website not only by content, but also by put your efforts into Website design such as page layout, font, space between lines, page navigation, navigation links, etc.

Sources: SEOmoz and other reliable SEO forums and websites.