Best Advices on On-page SEO for 2014 and onwards (Part 2)

Advertisement: Too many ads can cause counter effects.


How many ads where should you locate those ads on your website’s interface? Advertising on site is not a problem, but too many ads or inappropriate ads placement can lead to Google penalty on your site. You have to be careful about placing text link ads as it must suit to the content. Especially you must avoid practice of automatic insert of text link ads.



Title and Header: Must meaningful and eyes catching.


The rules for optimizing your title tags and headers current remain unchanged, but there will possibly be a change in Google's algorithm in the title tag. The question is will you continue to optimize the title tag keyword or keywords?


You must research for the right keywords for the title tag and header that are consistent with the topic you want to write about. Put into your consideration the choice of words for the title tag and header then optimize it to create a meaningful title that can attract attention. This is one of the keys to success in the search war.
Description tag: Should focus to increase click-through rate.


There has been not much change in ways for you to optimize the meta description tag so far. In the process of optimizing your description tag, you should avoid duplication in the description, i.e. make sure that each page on your website has different descriptions. Stuffing keywords in the description tag can catch Google’s attention (which can never be good). For the description tag, it is most advisable that you focus mainly on how to optimize that description to match with trendy users’ queries so that it can help promote the click-through rate. In addition, you should not just cut parts of the full content and put them together in the meta description, instead write it separately to avoid fragmented descriptions



Data Structures Markup: Develop a plan before implementation.


You have to understand that Search Engines like Google, Yahoo and Bing always display the search results in the data format they wish, so that their customers are served with the most useful information on a topic on their mind.


Using structured data for your website will provide information to Search Engines then to customers the necessary information via the Search Engines. There is a possibility that the visitor cannot come to your site because the data structure of your website is not eligible for the visitor to show. So you have to think, calculate and make plans before you make.
Keyword Stuffing: Must be avoided.


Keyword stuffing is one of the fundamental mistakes that every SEO Company should know they need to avoid. However, Google is smart enough to distinguish certain cases of keyword repetition but unintentionally. For example, for websites that display their products and sell online, Google understand that they need to repeat certain keywords in the products descriptions or sections, etc. These types of website will not be affected strongly by that mistake in the process of SEO. Moreover, Google also will loosen up a little for prestigious websites that has existed for more than two years. For newbie, watch out for that mistake, or you can be banned by Google in no time.



Page URLs: Choose the tag.


Selection and optimization for page URLs is also one of the important factors in Google rankings evaluation. It is best you optimize it so that it becomes readable for users. An optimized URL can better attract traffic than the URL does not make sense.


If you hover over a link of any web page, you can find the page address at the bottom of the browser. Then if the URL is readable to visitors and they understand the topic implied in that URL, there is a much higher chance they will click to the link, hence increase your traffic.


So please make sure that your CMS has a feature to generate the address for the link that match with the article title. If your CMS does not have this feature, it is best that you should change your CMS to another one to generate the URL you wish.
Page load speed: important factor to reduce the Bounce Rate Ratio.


Although there are claims that the speed of the site does not affect the ranking factors in ranking search engine, but it will certainly affect the user's patience, an important influence on the bounce rate ratio.


Remember that if your site loading speed is very slow compared to other sites, the visitor will not hesitate which to exit your site and enter to other similar pages. This act will certainly increase your bounce rate. Google claims that onsite time of visitors an important element that can affect ranks of one website. Therefore, you need to keep a low bounce rate, i.e. try to design web pages that load with higher speed.
Conclusion:


Above are all the best On-Page SEO tips for 2014 and subsequent years. We hope these humble advices would help you somehow on the way to create an SEO friendly Company website.


SEO Company in Singapore, SEO Company Singapore


Sources: SEOmoz and other reliable SEO forums and websites