Is it true that SEO negatively affect web content?

Many of us assume that once you have to embed the SEO factor into your content, your articles flow would lack the necessary fluency. It is because some SEO tactics may require you to insert keyword phrases and terms unnaturally. Many people believe that the existence of SEO keywords and anchor text is harmful to the content. But is that really true? The thing is only those who practice SEO without proper knowledge and experience, or want to rush in the rankings race use such SEO technique such as keywords stuffing. They are the one to create bad reputation for content SEO techniques, so we need to look at this matter in a more objective way. Then does SEO contribute anything to your content? In this article, we will discuss some reasons content SEO still prevail in the future:

SEO help focus more on the audience through keyword research:

Before drafting any article, SEO will orient the target audience as well as the topic they may want to read. Without specific analysis and data from SEO, article writers can hardly aim for the right pool of audience and the articles they write might not be systematic. In other words, once you get the keywords and topics for the content, you may have the right direction to go, just write it in a more delicate writing style.

Tools that can help you in the process are Google Keyword Planner, Wordtracker or completely Ubersuggest. Those tools can help you find the topic as well as keywords to use in writing content to attract more readers while maintaining the most naturally related keywords. You may argue that those keywords are chaotic, however, the point is you know what phrases reader most likely to read more. Just focus your efforts to write thing that relate to that topic.

Moreover, it is more important that beside the keyword analysis, SEO also gives us the statistics on readers. The data from Google Analytics will provide a comprehensive view of visitors to one website, the content they like, what they have missed and actions they do after reading the content. This valuable information will help webmasters to find the content that readers are most interested in, which focuses on exploiting the array and aimed at more potential audiences.

SEO will help you bring useful content to readers:

The Google constantly updating algorithms aimed at poor content quality have trigger SEO and make them more aware of the importance of the quality of each article. You cannot deny that SEO is now more in line with the principles of marketing and focus fully on the user experience. Therefore, the presence of SEO helps gradually improve the quality of web content, rather than negatively affect it.

SEO helps you better organize content:

Another benefit of SEO is that it brings professionalism in organizing the layout for the content. When you write a book, the chapters will be progressive and relevant to each other. It is the same when you write content for a website. You cannot write based on your mood. You have to stay organized, write in sequence and put your articles into specific sections so that your reader can easily follow and search for articles they need.

SEO helps create many unique ideas:

The act of understanding and researching new topics is part of the SEO process. And for a website focusing on a specific niche market, this also means that writers will have more difficulty in finding new and unique things to write about. Fortunately, SEO helps us along the way. Content writers may use the knowledge of SEO tools to find new themes for their blogs, newspapers, or infographic pictures. For those who have not been exposed intensively to SEO, it can be more difficult.

SEO create opportunities for content:

Due to the changes and the rapid development of today's SEO world, content can be published in many different forms and bring enormous benefits. The use of SEO for website content helps bring site traffic, increase rankings on Search Engines results, and enhance the customer conversion rate, etc. In addition, SEO also bring the opportunity to share content in blogs, webinars, ebooks, presentations, animations, interviews Q & A, videos, etc. As content marketing is so profitable and the old way of keyword stuffing just does not work anymore, SEO specialists now focus on quality content, which make the content writer’s role much more important than ever.

SEO ensures that the content can be found:

This is obvious but extremely persuasive to those who think that SEO is damaging the contents. SEO is becoming more closely. It does not only help you understand the audience, understand how to use the correct terminology, how to organize relevant content, etc. but also optimize content for better user experience. Thus without SEO, your content will hardly be known in the sea of similar articles.

The above analysis indicates that “SEO does not kill your content”. In fact, both of them work closely and complete each other to gain a mutual interest: improving user experience – a decisive factor in Search Engines rankings.

Read more: Best Advices on On-page SEO for 2014 and onwards (Part 2)

Sources: References from reliable SEO forums and websites.

 

Tags: SEO Company Singapore