Best Advices on On-page SEO for 2014 and onwards (Part 2)

Advertisement: Too many ads can cause counter effects.


How many ads where should you locate those ads on your website’s interface? Advertising on site is not a problem, but too many ads or inappropriate ads placement can lead to Google penalty on your site. You have to be careful about placing text link ads as it must suit to the content. Especially you must avoid practice of automatic insert of text link ads.



Title and Header: Must meaningful and eyes catching.


The rules for optimizing your title tags and headers current remain unchanged, but there will possibly be a change in Google's algorithm in the title tag. The question is will you continue to optimize the title tag keyword or keywords?


You must research for the right keywords for the title tag and header that are consistent with the topic you want to write about. Put into your consideration the choice of words for the title tag and header then optimize it to create a meaningful title that can attract attention. This is one of the keys to success in the search war.
Description tag: Should focus to increase click-through rate.


There has been not much change in ways for you to optimize the meta description tag so far. In the process of optimizing your description tag, you should avoid duplication in the description, i.e. make sure that each page on your website has different descriptions. Stuffing keywords in the description tag can catch Google’s attention (which can never be good). For the description tag, it is most advisable that you focus mainly on how to optimize that description to match with trendy users’ queries so that it can help promote the click-through rate. In addition, you should not just cut parts of the full content and put them together in the meta description, instead write it separately to avoid fragmented descriptions



Data Structures Markup: Develop a plan before implementation.


You have to understand that Search Engines like Google, Yahoo and Bing always display the search results in the data format they wish, so that their customers are served with the most useful information on a topic on their mind.


Using structured data for your website will provide information to Search Engines then to customers the necessary information via the Search Engines. There is a possibility that the visitor cannot come to your site because the data structure of your website is not eligible for the visitor to show. So you have to think, calculate and make plans before you make.
Keyword Stuffing: Must be avoided.


Keyword stuffing is one of the fundamental mistakes that every SEO Company should know they need to avoid. However, Google is smart enough to distinguish certain cases of keyword repetition but unintentionally. For example, for websites that display their products and sell online, Google understand that they need to repeat certain keywords in the products descriptions or sections, etc. These types of website will not be affected strongly by that mistake in the process of SEO. Moreover, Google also will loosen up a little for prestigious websites that has existed for more than two years. For newbie, watch out for that mistake, or you can be banned by Google in no time.



Page URLs: Choose the tag.


Selection and optimization for page URLs is also one of the important factors in Google rankings evaluation. It is best you optimize it so that it becomes readable for users. An optimized URL can better attract traffic than the URL does not make sense.


If you hover over a link of any web page, you can find the page address at the bottom of the browser. Then if the URL is readable to visitors and they understand the topic implied in that URL, there is a much higher chance they will click to the link, hence increase your traffic.


So please make sure that your CMS has a feature to generate the address for the link that match with the article title. If your CMS does not have this feature, it is best that you should change your CMS to another one to generate the URL you wish.
Page load speed: important factor to reduce the Bounce Rate Ratio.


Although there are claims that the speed of the site does not affect the ranking factors in ranking search engine, but it will certainly affect the user's patience, an important influence on the bounce rate ratio.


Remember that if your site loading speed is very slow compared to other sites, the visitor will not hesitate which to exit your site and enter to other similar pages. This act will certainly increase your bounce rate. Google claims that onsite time of visitors an important element that can affect ranks of one website. Therefore, you need to keep a low bounce rate, i.e. try to design web pages that load with higher speed.
Conclusion:


Above are all the best On-Page SEO tips for 2014 and subsequent years. We hope these humble advices would help you somehow on the way to create an SEO friendly Company website.


SEO Company in Singapore, SEO Company Singapore


Sources: SEOmoz and other reliable SEO forums and websites

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Best Advices on On-page SEO for 2014 and onwards (Part 1)

This time we will introduce you Google SEO strategy 2014 and onwards as Google is still the most popular Search Engine in the world. I think everyone would agree with me that effective SEO is really difficult to achieve because of the competitive landscape and constantly Search Engines updating algorithms. The recent context of SEO with unpredictable changes in the Search Engines algorithm surely has caused many SEO Company in Singapore frustrations and confusion. Hence, we provide you a few best On-Page SEO Tips for 2014 and subsequent years to somehow help you overcome those obstacles.

 As Google updated their search algorithm with the Panda, Penguin and more recently the controversial introduction of Hummingbird, many of the previously high-ranking websites have degraded by Google. This is actually a good opportunity for you, because now is the time for you to acquire the high positions by modern SEO strategies, which Google favors. The tips below are some of the most basics advices applied in any occasions, those that even will not be affected by Google update in algorithm in the future. You also need to remember one very important thing that Google wants us to deliver high-quality content that is most relevant to your search results. One thing we do believe is that if your content is of good quality, the Backlink will be created in a natural way, just like how Google wants.

Keywords: Focus on the topic of the content.

With recent updates of Hummingbird, Google presents a complete change of the search algorithm with focus all on keywords, keywords in title, keywords in the meta tags, URL, keyword density, etc. Thus, the problem here is the topic, what you are writing about in your content? Also, your articles should include keywords related to the topic.

Over the years, Google has been studying search trends and put great efforts into improving the identification of synonyms and group concept. This means that your article should contain multiple keywords or synonyms for primary keywords related to the topic. This will indicate to Search Engines that your article is very relevant to the main keyword.

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Article Quality: Writing longer and more meaningful articles.

There was a time when an article is limited to a minimum of 250 words, and it is just one criterion for high ranking in Search Engines. But after the Panda update, it become a must and short article is outdated. Many websites’ ranks have been dropped because of this short article thing. Situation is extremely bad for the company's websites as the articles on those websites are usually short. You should not continue to publish short articles in your site. A few articles would be fine, but a large number of short articles can get your website to be Panda’s prey.

There are many SEO successful websites that constantly post article with the length from 1500 words upwards. Thus, if you have many short articles, you can combine them to make long meaningful ones, as long as they are relevant to each other. Your content must be well written, grammatically correct and most importantly, they should make sense.

Attracting Traffic with Fresh Content

One of the central issues of online marketing is how to increase traffic to your site. To do this, you need to focus on creating original and useful content, brainstorming to talk about things that others have not mentioned. This will be the basis to increase your audience.

Join the social networking sites like Google+, Facebook, Twitter, etc. Posting new content to these social networks not only helps increase the number of audience, but also helps to increase the frequency of data collection and the depth of your site. You have to think that the content on your site is to create awareness and confidence to your customers. This also will help thinking of new ideas to write content for your website.

Bounce Rate: Potential customers on your site

If your website has meaningful and valuable content, customers will naturally want to stay longer on your website. This is a way for you to increase customer engagement on your site, thus helps reduce the Bounce Rate. This is actually very helpful as bounce rate is amongst the most important factors Search Engines use to evaluate the rankings of a Website.

Also remember that you can increase the time customers spend on your website not only by content, but also by put your efforts into Website design such as page layout, font, space between lines, page navigation, navigation links, etc.

Sources: SEOmoz and other reliable SEO forums and websites.

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