Wednesday, July 1, 2015

One of Top SEO Singapore advices for your small business in order to reach more viewers’ attention is to diversify your content, do you still remember it? We are living in modern life with tons of kinds of content; therefore, it is highly recommended to take full advantage all of them to stand out in this tiny market. Today, SEO services Singapore would like to emphasize the importance of using infographic in your website.



What is infographic?

“A good infographic is worth a thousand words”. Infographic is defined as graphic visual representations of information, data or knowledge intended to present information quickly and clearly, according to the definition of Wikipedia. Recently, the popularity of infographics has risen rapidly due to the fact that a majority of viewers get bored when reading your articles. Instead of representing information by text, utilizing infographics is evaluated as another optimal way to draw greater traffic to your site.
You get an overview about infographic, right? Let’s take a look on those reasons below to find out why using infographic is critical.
Reasons why you should use infographic on your site
It is compelling and attractive

You might know that people tend to visit your page to look for necessary information about products and services before going to your real store or making purchase decision. Honestly, most people hate reading tons of words or get asleep at the very first words. Thus, you have to make sure that your news is represented attractive and eye catching to keep them watch more and more. Infographic is able to do it. With a combine of lively pictures, it is easy to get visitors’ mind and make them feel amazing at a glance.


More persuasive than the written words

Having attractive infographic is likely to shorten the purchasing circle. Normally, your viewers probably visit dozen of pages for look for the product’s information that they are going to buy, compare the strengths and weaknesses of each one from different firms and finally choose the best one. You see, this process might be quite long. Utilizing infographic is an effective way to persuade them about your product’s quality and encourage your potential clients buy it.

Easily liked and shared on social media

Social media is known as the powerful weapon to boost your visibility in search engines. The more your content is shared in social media, the more you will be found. However, possessing good topic is not enough, the point is your content has to be interesting enough to be shared and liked. According to current surveys, infographic generates more “likes” and “shares” on social network that other type of post- even video.

Easily understand

Compared with other forms of content, infographic is much easier to understand. Some people have the tendency to get bored after reading a few lines of words and probably close your site immediately. It means that you will lose a lot of traffic to your site. Hence, in order not to miss out the large amount of traffic, we suggest you to use infographic to reach the better result.


Infographic is indeed important. However, you have to put your effort to choose the right colors and shapes which are appreciate for your topic. Well, it really takes to be creative and smart in order to come up with an effective infographic. If you want to get more professional infographic, please talk to SEO Company Singapore, we are willing to help you create amazing infographic as your requirements.

-Source: Top reasons why you should use infographic your content

Sunday, June 28, 2015

Our latest article Why responsive  web site design can be important (part 1) represent your definition of responsive internet site design along with it's importance for you to your firm career. Now, SEO Singapore may show the advantages to ensure that You may obtain a complete watch all about it.


Benefit of responsive website design?

Save time and cost


As mentioned above, the first and also the primary benefit of creating a responsive website is that it will take less time and money than creating 2 websites, one for computer and another for modern devices.
Furthermore, you will find that it will be much easier to manage and maintain just a single site. Instead of having to build links to multiple sites, responsive web design lets you put all your SEO efforts on 1 site. In conclusion, your Top SEO services Singapore will save up their time on developing SEO strategies.
Better user experience

No matter what devices your viewers are using, from smartphones to tablet devices, you will make sure that you offer an excellent experience to them. With a user-friendly website, it will be much easier for your audiences to find and read all of your content, even share the useful information to their friends. Imagine that you post your articles on the website, your potential customers read them on the desktop computer and find out that your information are really amazing and want to send it to a friend who will view it on the mobile phones. If your website is well designed, the content will be retracted fit all the screen size; otherwise, your site will be evaluated as low quality at the very first time.


Increase your ranking

As a result of giving excellent user experience, there is high chance that your site will be appreciated by Google. Nowadays, user experience has played a very critical role in ranking process. Once you prove that your clients are truly happy when visiting your site, you will be ranked well in search engines.

Increase your conversion rate

Google Analytics shows a very clear result that those responsive websites are able to keep their viewers stay longer on their site, decrease the bounce rate as well as increase the conversion rate. What a big achievement!

How to make your site responsive?

Actually, it depends on your site’s level and how it was built initially. For example, if your site is created based on WordPress, Joomla or Drupal, you will be able to find a wide variety of themes that are designed to be responsive. If you get any problems when developing responsive website, don’t worry. Talk to us- SEO Company in Singapore which truly understands responsive design and has successfully developed some of the highest ranked responsive websites.

The reality is responsive website design has gained popularity in the last few years. If you don’t have any plan about creating your own responsive website, it’s great time to begin. We are here to help you if you have to face any SEO troubles. Please feel free to contact us.

A recent statistic shows That 30%- 50% of site traffic is usually contributed coming from mobile phones and also tablet models which mean The item The type of mobile users may overtake The sort of desktop users. creating a responsive web site can be becoming more in addition to additional clicks in order to make certain ones audiences will certainly accessibility your web site while in all the biggest mobile platforms. Today’s article regarding SEO Singapore may represent additional exactly about responsive site design along with it is importance throughout reaching viewers’ attention.


What is responsive website design?

Responsive website design is an approach which allows your website the ability to wrap and adapt to the size of the current screen that it is being viewed on. In detail, if your viewers visit your site on their mobile phone or tablet devices, your site will be retracted automatically to be fit to their devices’ screen, no matter what devices they are using, from smartphone, iPad, tablet, etc…


Why you have to create responsive design?

You might know that, website has played an important role in your business career. It is the first place where audiences look for your products and services before taking purchase decision. That’s why you need to invest all your time, money and effort in developing a website which can satisfy your viewers’ needs. However, having a website for desktop computer is not enough. Nowadays, most of people use their mobile phones and other modern devices as a considerable replacement because of their convenient which can be used anytime, anywhere. And your problem is showed up now. Are you sure that your site will be represented well on those kinds of modern devices? If you are not sure about it, it’s great time to think of creating responsive website which can help your site appear on tablet and smartphones to look just good as on computer.

You might think about another idea of create a separate website for modern devices only. But it is really a terrible thought because of these reasons:
• Waste your budget. The fact is creating one site take less money than two sites.
• Waste your time for managing 2 separate websites at the same time.
With a responsive website, you don’t have to worry about continually redeveloping new layouts to keep up with the ever changing technology of mobile devices. For example, Apple has invented many different screen size and screen resolutions for iPhone. Without having responsive website, you would have to invest lots of money, time and effort to follow their changes and develop the suitable website layout again and again.
Furthermore, Google which is the biggest search engine with 67% of market share in the world especially prefer responsive websites as the best approach to engage mobile users. Thus, SEO services Singapore think it is wise to pay attention to what Google loves in order to get the best results.


Therefore, investing in building a responsive website is the smartest choice on long term.

In our next article, Top SEO company Singapore will show you the benefits of creating responsive website to your business career. Let’s wait and see! Contact us if you need our assistance.

-Source: Why responsive website design is important (part 1)

Thursday, June 25, 2015

Search Engine Optimization (SEO) is really important to almost small business. Some of them decide to invest their budget to hire a professional SEO services Singapore to build up and run a whole SEO plan, the others will do it themselves to save up their money. Unfortunately, it sometimes leads to fatal SEO mistakes that hurt their small business presence. Following are top 5 popular mistakes that Top SEO Singapore believe can hurt your business career if they are not avoided on time.


1. Always want to get results instantly

One of the biggest issues of small businesses is that they always desire to get SEO results immediately. If you really want to boost your site’s visibility in search engines and get high ranking in a short period, SEO is not the suitable choice. You should choose Google AdWords which can deliver fast and easily measurable results instead.
By stark contrast, SEO is a long process with tons of things having to be done. Link building strategies, content creation or website design take all of SEO Company time, energy and effort in order to get the best results in the future. The average period that an overall SEO plan takes from 3 to 6 months, depending on your website level, you industry and competitors. Therefore, if you decide to invest in running SEO campaign for your business, don’t look for any instant results. Be consistent, your patience will be rewarded.

2. Low- quality content

Content must be your priority. Nowadays, Google really appreciate those sites which offer valuable information for the readers. And given the changing nature of Google’s algorithms, it can detect such low-quality content much faster than few years ago. Google will measure low-quality content as the one that has some of those following features:
• Don’t deliver any useful information
• Duplicate content from other sources
• Don’t update your content frequently
In fact, containing those kinds of content would lead to a penalty by Google. Your site will obviously to be out of search engines and it is really hard to get back to your previous position.


“The days of SEO being a game outsmarting algorithms are over. Today content marketing strategy and valuable, sustainable strategies are essential, not just tricks and links”- As Adam Audette Chief Knowledge Officer at RKG notes.

3. Low site speed

Site speed is another element which makes you stand out. These days, over 60% of viewers are willing to leave your site immediately if the load time is more than 3 seconds. As a small business, you have to try harder to make sure that your site speed can satisfy the readers’ demands; otherwise, the chance of engaging viewers will be transferred to your competitors.

4. Not keep track of the results
As mentioned above, SEO is a never-ending process which needs to be kept track of the results all the time. You might know that, checking your site’s performance has played an important role in SEO process, regardless of whether you hire SEO services Singapore or do it yourself. Furthermore, regular checks your site can help you avoid unexpected mistakes which lead to be penalized by Google because it gives you an opportunity to react instantly if you detect any troubles.

5. Forget about social media

Many small business owners ignore the importance of social media although this is one of the most powerful weapons to expend your site’s visibility. The reality is that businesses which don’t take full advantage of those channels are missing out lots of qualified opportunities to reach viewers’ attention. Do you have any specific plans to get into social media? If not, do it right now. Updating those social media channels with fresh and useful content, interact with customers and you will see the meaningful improvement.


Have you made any of these SEO mistakes? If yes, fix it immediate. Those mistakes sound simple yet they will hurt your business career in the future. Hope you can get valuable information from this article and know the best approach to solve your trouble. If you need our assistance, please contact SEO Company in Singapore.

Source: 5 popular mistakes which is harmful to small businesses

Tuesday, June 23, 2015

Headline is also known as the main factor to captivate your audience. Having a unimpressible headline means you are decreasing your opportunities to engage viewers to your site. In Contemporary Advertising, Arens, F. Williams defines a headline as “words in the leading position in the advertisement”. Understanding its importance, Top SEO Singapore could give you 6 tips on writing effective headlines to capture your potential customers’ attention and make them stay and read your whole article.


1. Be short, simple and concise
You might think that headlines represent the whole content of your article; therefore, they need to be long enough to explain what are going to be described. Well, it’s totally untrue. Keep in mind that your audiences just want to read a short and simple headline before reading on. SEO services Singapore recommends to write around 70-character headline, otherwise it will be cut off by Google. Although there are different types of headlines which are suitable for each kind of content such as billboards, newspaper, magazine, etc… but keeping it short, simple and concise, you will ensure that your headline stands out and reaches the audiences’ attention as well.

2. Base on keywords

As you might know, keyword has played a significant role in grabbing both Google and visitors’ attention. It is even better if you can add your target keywords into headline in order to strengthen its power. However, keep in mind that because of the headline’s limitation of space, you need to use them suitably and wisely.

3. Use strong adjectives

Using strong adjectives in your headlines is one of the best ways to catch your viewers’ attention. Following are some examples of strong words to give you inspiration:
• Unbelievable
• Incredible
• Effortless
• Absolute

4. Use question headline

People are amazed with those things which make them think. An article have a question in its headline is also attractive. You need to take into account of using this kind of headline. Here are some examples:
• Do long-tail keywords bring truly benefits?
• What is SEO trend in 2015?
Question headlines like those really work due to the fact that people will be curious to discover the answer by reading the article.

5. Use “How to” headline

People usually look for useful information which can help them solve their own problems. That’s why headlines having structure “How to” can reach reader’s attention much more other kinds. For example:
• How to draw natural traffic to your site?
• How to create amazing headlines?


6. Use numbers

Numbers never lie. People have tendency to believe in articles with specific numbers. Thus, you should take advantage of using number on your articles, even in headlines. Such as:
• 10 ways to keep your visitors stay longer on your site
• 15 killer tips to choose the best SEO company

Truthfully, top SEO Company Singapore believe that creating headline is the hardest part when writing content that has to represent so many things in such a small amount of space. Hope you can get valuable tips from this article and can write lots of attractive and effective headlines. There is no formula for headline which can fit all kind of business, let’s create your own ones! If you need our help in SEO, please feel free to contact Singapore SEO services. We are willing to support all of you with the best techniques.

Source: How to write an effective headline

Sunday, June 21, 2015

Read our previous article here “10 ways to keep viewers on your site longer (part 1)”. Now, SEO services Singapore would like to show the rest 5 approaches of getting your viewers to visit your site longer and longer.

6. Make sure that your site’s navigation is simple and easy to use

There is no doubt that it can be terrible if your site is difficult and complicated for the viewers to use. They nearly click at the back button whenever realizing your information isn’t arranged suitably in your site. Therefore, in order to encourage users view your site longer, make it user- friendly. SEO Company in Singapore highly recommends you to build up categories system which represents the specific information about your individual products and services. Furthermore, don’t forget to provide simple instruction and a natural flow from site to site.

7. Speed up your site speed

Nowadays, speed has become more and more important in keeping viewers stay on your site. You have to know that over 60% of visitors will leave your site instantly if the load time is more than 3 seconds. Yes, you have 3 decisive seconds to show your content; after that, your chances will be transferred to your competitors. What an “ugly” truth!


Therefore, make sure that your site speed can satisfy viewers’ demands. Compress the images and remove all the unnecessary parts on your site such as pop-ups, advertisements to speed up your load time.

8. Design your site perfectly

Your site has to be not only easy for navigating but also good looking. It should be attractive to keep visitors stay longer. Top SEO Singapore strongly believes that this is also known as the key factor to make viewers feel amazed with your site. Hence, put your concerns in choosing the suitable colors, fonts, and logo. They need to be simple but fascinating. Nevertheless, make sure that those things don’t slow down your load time which is mentioned above.

9. Add chat box

In many situations, your potential customers might have tons of questions about your products and services. Thus, it is better to add a chat box allowing your viewers to get answers to questions they are in search of when visiting your site. If you can meet viewers’ requirements, you are able to get success in convert them into customers. Additionally, they will suggest your site to their friends as a trustworthy source.

10. Give something away

People love free things, always! Giving extra free stuffs is also an effective way to keep your viewers stay longer on your site. In order to receive free products, viewers have to play amazing, simple quizzes or answer easy questions about your firm. It doesn’t need to be complicated to make them stay on your site.


Here are just some basic solutions for keeping your visitors read more information on your site. Hope you can improve your performance through those tips. If you have any SEO matters, please feel free to contact us. As the top SEO Company Singapore, we will provide the best techniques to develop your business career in the future.

Source: 10 ways to keep viewers on your site longer (part 2)
Getting new visitors to your site is only half of the real battle. The challenge is keeping them stay longer on your site. Make your viewers stick around long enough to understand your products and services must be one of your biggest dreams, right? Statistic show that the average time people use to view your site is just from 10 to 20 seconds, so how to keep them stay longer? It is clear to see that the longer they visit your page, the higher chance we can convert them from browsers into buyers. That’s why Top SEO Singapore shows 10 ways to keep viewers stay on your site.


1. Create high quality content

The first and the most important factor which help you surpass your competitors is content. Keep in mind that “Content is king”. It is worth investing your time and effort in creating good content that deliver valuable information and help your potential customers solve their own problems. Having high quality content, you will not only attract new readers to your site but also keep previous readers coming back for more.


Furthermore, there are tons of standards that you need to consideration when creating content, for instance:
• Make sure that your content is readable. Each paragraph should be short and clear.
• Update your content frequently. Both Google and viewers love reading fresh content.
• Duplicate content is unacceptable. No one wants to read the same content 2 or 3 times.

2. Using different multimedia formats

On the other hand, you need to know that there is a variety of content’s form that you can take full advantage, such as video, info graphic, products review, slideshows, podcasts, etc… It is clear to see that articles are not always the best choice in many cases.
According to current surveys, using videos can reach more viewers’ attention than articles about 3 times. Having a video is a great way to convert sales with your products and services. SEO services Singapore highly recommend to create 3-minute videos that is evaluated as enough to keep your visitor’s eyes and don’t forget to post it on YouTube which is known as the second biggest search engine, after Google to gain their trust.


However, please consider carefully in order to choose the most suitable form of content for your single topic.

Related news: Types of contents that drive more traffic to your site

3. Create eye catching titles

Titles will show what you are going to present in your content. Both Google and your visitors base on titles to define your main topic. Therefore, try to create unique and attractive titles that include target keywords that allow search engines assess your content as accurate as possible.

4. Link internal content on your site to each other

It is tiny yet essential issue. If your site has many related topics, link them together. With this strategy, you will get success in keep viewers hungry for your site. They will keep reading your content while realizing you offer them great useful information.

5. Don’t forget the call-to-action

You all know about the call-to-action before, but usually underestimate its importance in keeping potential customers on your site. Let’s find out its truly benefits.


Firstly, think of your final purposes. Is it high ranking in search engines or great traffic? We believe that as a business owner, in the end, you always desire to convert visitors into leads by getting them to do some real actions such as signing up for a newsletter, creating an account… In order to make them do that, you have to show them the instruction how to do it by creating Call-to-action button.


Above are 5 of 10 effective ways to keep viewers stay longer on your site. Top SEO Company Singapore hopes you can get useful information from this article. The rest of top ways will be shown in the next article. Let’s wait and see!