Thursday, February 26, 2015
Friday, February 13, 2015
1:26 AM
Unknown
As we have mentioned in the last article, our SEO specialists at SEO Company in Singapore have anticipated the impressive and increasing power of mobile search comparing to traditional web search in 2015 onwards. Hence, it is not overstated that mobile SEO strategies should receive the ultimate attention when providing SEO services in 2015.
While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.
Related news: SEO predictions for 2015
Related news: How to push a new website to the top (Part 1)
Related news: How to push a new website to the top (Part 2)
These following elements are some of the outstanding factors that can influence your mobile optimization efforts.
A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.
Related news: New SEO Website Designing Techniques
Related news: How a SEO Company in Singapore conduct a basic website audit
Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.
In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.
Related news: Best Advices on On-page SEO for 2014 and onwards (Part 1)
Related news: Best Advices on On-page SEO for 2014 and onwards (Part 2)
Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?
If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.
Related news: SEO predictions for 2015
Related news: How to push a new website to the top (Part 1)
Related news: How to push a new website to the top (Part 2)
These following elements are some of the outstanding factors that can influence your mobile optimization efforts.
1. Responsive web design
The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search.
The mobile interface (left image) and the desktop interface of SEO Company website is relatively similar to each other
A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.
Related news: New SEO Website Designing Techniques
Related news: How a SEO Company in Singapore conduct a basic website audit
2. The loading speed of a website
Sites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen.3. Limit the use of Flash and JavaScript
Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.
4. Say no to Pop-ups
The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.5. Create a separate sitemap for mobile phones
Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.
Related news: Best Advices on On-page SEO for 2014 and onwards (Part 1)
Related news: Best Advices on On-page SEO for 2014 and onwards (Part 2)
Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?
If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
Thursday, February 12, 2015
11:23 PM
Unknown
SEO Agency Singapore gives you 9 trends that you should not ignore with your content marketing:
1. Content Marketing will affect Search Engine Ranking
Most of us know that content marketing affects search engine optimization. If your website has good content, it will attract more links, shares, and other signals to the search engines that increase ranking. While search engine optimization using keyword research and other tools will remain important, content will be the primary driver for ranking in the search engines.
11:12 PM
Unknown
There are so many articles, blog or video those write about SEO techniques on Internet. You can find main information, update SEO news on website Top SEO in Singapore.
The most important thing you should remember that Google reward high quality content and remarkable ‘white hat’ web marketing techniques. It also aims to penalize web sites that manage to rank in Google by breaking the rules. With Top SEO services Singapore, we ensure to boost your website and bring customers to you. Here are SEO tactics that will get your website to the first position on Google search results.
10:57 PM
Unknown
Have you ever wondered why your content is useful but traffic is not high? To increase your site’s search traffic most people invest in content but they don’t know that time is very important. SEO Agency in Singapore said that you should choose the right time to share your content on Social Media. It will help you attract your target audiences when they are on Social sites.
It’s a good idea to update your content on schedule. But what is the best time to share your content on Social Media? SEO Agency in Singapore will give you some advice to share it at the right time.
Wednesday, February 11, 2015
8:53 PM
Unknown
From the last article, SEO Experts in Singapore has highlighted five significant SEO trends for 2015. One of the most influential factors that can greatly contribute the success of any SEO campaign is quality content generation. That been said the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Thus, the best SEO services 2015 would definitely take a closer look intocontent marketing for better optimizing clients’ site in 2015. In this article, SEO Experts in Singapore would like to demonstrate some content strategies that should be applied to any website craving for high position in the search engines results pages.
Related news: Perform a basic website audit like a SEO expert
Related news: A website with high SEO standards from SEO experts’ view
1.Hierarchy: Reader, then Search Engines.
The advice here is to write for readers, then optimize for search engines. Search Engines and readers are getting smarter and more demanding every day. Search engines would not be willing to crawl crappy, SEO-made content. The search would only read the content on your page if they sense that your page is legitimate and the articles seem to be satisfactory to their search intentions. Therefore, you should pay attention to what to write, how to write, and how to present it in the most prevailing way. If you want to keep the readers’ eyes on your site, make yourself irresistible by creating useful and unique content for them.
4 U's formula for useful and friendly content.
2.Avoid keyword stuffing:
Once upon a time when search engines have just walked their first step and SEO was new to the world, keywords spamming seemed like one of the most effective ways get to higher ranks. Things have changed now, and proper keywords usage is required more and more skills to be done. Intensive exploitation of keywords by incorporating repeating targeting keywords many times in an article would no longer create any value to the whole SEO campaign. High keyword density is not favored by search engines and keywords stuffing may even get you penalized when use to aggressively. Thus, try to insert keywords into your articles content wisely, make their appearance part of the content.
Related news: Keyword Usage (Part 2)
3.Use synonyms for keywords:
Put keywords phrases variations and synonyms into your content. This is actually a practice to avoid keywords stuffing. By using variations and synonyms, you can insert more “keywords” into the content but still keep its natural look.
Related news: Keyword Research
4.Use long-tail keywords and their variations:
There is a high demand for long-tail keywords as they can be utilized to target high quality low competition sections.
You can use tools to select long-tail keywords that can better blend into your content. Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google will suggest you on the highly related keywords variations to your targeted keywords. By using long-tail keywords, you can make your content more relevant to various topics and partly push your primary keywords on the search engines’ ranking.
5.Write content with quality to get noticed online:
It can never be emphasized enough: quality content is the new links building techniques. The more effort you put into writing long and resourceful articles, the higher possibility they will naturally be shared by the readers. The more shares your content get, the more relevant the search engines evaluate it. Do make your content visible on social media platforms and guest blogs.
Remember: Quality over quantity!
6.Write content that are expected to be useful to prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.
7.Pay attention to title tags and meta descriptions:
They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression.
Related news: Keyword Usage (Part 3)
While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) Search Engines can be to original and valuable articles, as well as regularly updated web content.
With these specific criteria mentioned above, we hope you can grasp the general idea on the quality content for SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services Singapore 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
Tuesday, February 10, 2015
7:45 PM
Unknown
The office renovation contract is a written agreement between two parties on the renovation terms of services and obligations. A specific and solid contract is also the foundation for a positive renovation experience for both the renovation contractor and the client. The contract helps prevent conflicts from misunderstandings and false expectations from either party because it is the official paper to keep track of all the discussions and arrangements. No matter how great was your first impression on the renovation contractor from the first meeting or how much you trust that contractor, you may as well regret if after then something goes wrong, e.g. material costs increased or deadline compromised, and you have nothing to back up your words. Hence, a good contract would create a set of standard expectation and mutual understanding between two parties, and protect both parties involved.
You may also want to read: How to work in harmony with your interior contractor
You may also want to read: Office renovation that allows for organic development
Below are some of the fundamental, yet most crucial things you should include in the renovation contract before getting the work started.
1. A Physical Address.
The suggestion here is to make the deposit to the contractor at a physical location stated clearly in the contract. Make sure that that address is an “active” one. This is to guarantee that if something goes wrong and you need to find your contractor, you know where to begin.
2. A License.
This item is so obvious. A license indicates that the contractor is legitimate and has every legal right to process the renovation works on your property. Moreover, a valid license also implies that the contractor you are planning to hire can be trusted with the legal issues (if any) as that that contractor has been complying with the law.
3. Liability Insurance.
You cannot plan out everything happened in a construction site. If you contractor does not have proper insurance and injuries accidentally occur, especially on your property, you might be held liability to the incidents. Hence, before everything started, you may need to do two things: (1) consult the local authority for the appropriate amount of liability insurance, and (2) examine if your contractor hold proper compensation insurance, and check the range that insurance cover when accidents happen.
4. Work-scope.
There are numerous subtle works need to be done in an office renovation. Hence, before the renovation begins, you have to take some time list down everything, as detailed as possible for the contractor to grasp your expectations. This is the most ideal approach to get everyone on a same page in an agreement. If your interior designer and contractor are from the same interior renovation services provider firm, then this “agreement” might not be a big deal. Otherwise, you need to make sure that your interior renovation designer and contractor have some necessary communication to revise the designer detailed plans on works and date so that you may have someone to take the responsibility in case the final deliverables are not quite matched with your expectations. Thus, for the sake of your renovation project, if possible, you may want to use the full services of interior renovation to avoid any miscommunication between the interior renovation and the contractor.
5. Exclusions.
A decent contract should also incorporate a checklist of exclusions – things that fall out of each party’s responsibility. Some of the items might be obvious, but some might not be visible until the renovation work (firstly, the destruction work) initiate. One of the things that bring heating argument to the contractor and client in any renovation project is the level of cleaning after the all the work has finished, so discuss this matter carefully. If there is any probability of finding asbestos behind the walls, consult your constructor. Even if he cannot tell for sure, but he has experience and may help you arrange contingency financial plan.
Initial agreement on the level of cleaning might help you avoid unnecessary conflict after the work is done
6. Timeline.
Although renovation projects often take longer time to complete than anticipated for certain justifiable reasons, you still have to state the expected duration in the contract. This is a guarantee that even when you may not see your contractor regularly, the project still has to be completed on time. Thus even if you see that the progress is slow at some point, or delayed some time due to unavoidable incidents, you still can keep the proposed duration in the contract as a reference and adjust it to your situation.
7. Installments schedule.
There is no standard schedule for such payments. All parties involved in the project should together come up with the most agreeable timeline for these payments. Here at Trends Interior, we recommend that installments are better paid at the end of each project’s milestone rather than completion percentages as it can also be a benchmark to what have both parties achieved so far in the project progress. However, as long as this payment terms are stated clearly the contract and you do not feel like you are paying significantly more than what you expect for the services, you can rest assure.
8. Warranty.
The standard warranty for office renovation work is one (1) year from the official completion date. If you follow tips number 1 above and check the address your contractor put in the contract carefully, then you will know where to find him when something goes wrong.
Ready to get on board with a professional interior designer and contractor firm for your office renovation,shop renovation or factory renovation? Contact us at +65 9023 4335 for a free initial consultation now!
You may also want to read: Tips on choosing the right interior renovation contractor
You may also want to read: Office Renovation – Do It Wisely.
Read more on Office Renovation!
Source: Trends Interior.
You may also want to read: How to work in harmony with your interior contractor
You may also want to read: Office renovation that allows for organic development
Below are some of the fundamental, yet most crucial things you should include in the renovation contract before getting the work started.
1. A Physical Address.
The suggestion here is to make the deposit to the contractor at a physical location stated clearly in the contract. Make sure that that address is an “active” one. This is to guarantee that if something goes wrong and you need to find your contractor, you know where to begin.
2. A License.
This item is so obvious. A license indicates that the contractor is legitimate and has every legal right to process the renovation works on your property. Moreover, a valid license also implies that the contractor you are planning to hire can be trusted with the legal issues (if any) as that that contractor has been complying with the law.
3. Liability Insurance.
You cannot plan out everything happened in a construction site. If you contractor does not have proper insurance and injuries accidentally occur, especially on your property, you might be held liability to the incidents. Hence, before everything started, you may need to do two things: (1) consult the local authority for the appropriate amount of liability insurance, and (2) examine if your contractor hold proper compensation insurance, and check the range that insurance cover when accidents happen.
4. Work-scope.
There are numerous subtle works need to be done in an office renovation. Hence, before the renovation begins, you have to take some time list down everything, as detailed as possible for the contractor to grasp your expectations. This is the most ideal approach to get everyone on a same page in an agreement. If your interior designer and contractor are from the same interior renovation services provider firm, then this “agreement” might not be a big deal. Otherwise, you need to make sure that your interior renovation designer and contractor have some necessary communication to revise the designer detailed plans on works and date so that you may have someone to take the responsibility in case the final deliverables are not quite matched with your expectations. Thus, for the sake of your renovation project, if possible, you may want to use the full services of interior renovation to avoid any miscommunication between the interior renovation and the contractor.
5. Exclusions.
A decent contract should also incorporate a checklist of exclusions – things that fall out of each party’s responsibility. Some of the items might be obvious, but some might not be visible until the renovation work (firstly, the destruction work) initiate. One of the things that bring heating argument to the contractor and client in any renovation project is the level of cleaning after the all the work has finished, so discuss this matter carefully. If there is any probability of finding asbestos behind the walls, consult your constructor. Even if he cannot tell for sure, but he has experience and may help you arrange contingency financial plan.
Initial agreement on the level of cleaning might help you avoid unnecessary conflict after the work is done
6. Timeline.
Although renovation projects often take longer time to complete than anticipated for certain justifiable reasons, you still have to state the expected duration in the contract. This is a guarantee that even when you may not see your contractor regularly, the project still has to be completed on time. Thus even if you see that the progress is slow at some point, or delayed some time due to unavoidable incidents, you still can keep the proposed duration in the contract as a reference and adjust it to your situation.
7. Installments schedule.
There is no standard schedule for such payments. All parties involved in the project should together come up with the most agreeable timeline for these payments. Here at Trends Interior, we recommend that installments are better paid at the end of each project’s milestone rather than completion percentages as it can also be a benchmark to what have both parties achieved so far in the project progress. However, as long as this payment terms are stated clearly the contract and you do not feel like you are paying significantly more than what you expect for the services, you can rest assure.
8. Warranty.
The standard warranty for office renovation work is one (1) year from the official completion date. If you follow tips number 1 above and check the address your contractor put in the contract carefully, then you will know where to find him when something goes wrong.
Square Headquarters by Bohlin Cywinski Jackson in San Francisco, California
Ready to get on board with a professional interior designer and contractor firm for your office renovation,shop renovation or factory renovation? Contact us at +65 9023 4335 for a free initial consultation now!
You may also want to read: Tips on choosing the right interior renovation contractor
You may also want to read: Office Renovation – Do It Wisely.
Read more on Office Renovation!
Source: Trends Interior.
7:37 PM
Unknown
Our SEO specialists at SEO Company in Singapore is still observing, researching and practicing to point out the mandatory tactics for best SEO services Singapore in 2015. As Google algorithms’ changes have become so regular, we cannot guarantee the prolonged effect of any SEO techniques. However, below are some of the most promising techniques that can be applied for your page in the up-coming months in 2015. Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points.
Related news: The importance of content quality
Related news: Writing Content that Ranks
Related news: Basic Content Writing Tips
#1. SEO for mobile
The impeccable impact of mobile on SEO changes in 2014 is undeniable for every SEO practitioners. Some SEO specialists have even predicted that the mobile search would overcome traditional web search in 2015 onwards. Hence, it is not overstated when they say mobile SEO strategies should receive the ultimate attention in 2015. The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search. Then you can start to analyze how your potential readers or customers may search for your website on a mobile phone or tablet. This practice helps you approach your promising segments efficiently. Nowadays, targeting mobile search is considered to be a more contemporary and effective methods for optimizing search engines.
Related news: Why SEO is necessary for company websites?
Related news: New SEO Website Designing Techniques
#3. SEO on social networks.
Social media is accounted for over 25% of all the time the whole world population spend online. Again, we could not deny the impact of social networks optimization on one site’s ranking, although no one could determine how exactly social signals are calculated in the search engines algorithms.
Therefore, it is recommended for best SEO services Singapore 2015 that social presence for one website should be strong and consistent. Social media marketing campaign should be closely linked to and highly practical to the whole SEO efforts put in to one site. The campaign should be an effective method for spreading your brand image and your marketing message across all possible social channels, thus attract the targeted audience. You can find out more on how to develop business through social network from one of our previous articles for some useful advices on social marketing.
Construct a list of powerful social analysis tools, and then you can be flexible to adapt your strategy in a few seconds. How and how fast the data is adjusted can be factors demonstrating your SEO strengths and weaknesses. If you keep using the old tools or methods, or just keep manually looking at monthly data, spending time analyzing then responding, you're going far behind your competitors. SEO strategies should be a balanced between careful planning and instant responding. If you observe that the conversion rate of your site is too low, then something is not working. It can be the wrong choice of targeted keywords or irrelevant content on the site. Anything you think might be the cause, adjust it, fix it or remove it, and respond immediately.
#5. Focus on the presence time
Update your content on a regular basis with relevant new articles to increase the internal link on site. The delayed publishing of latest news for a few days may ruin your search results appearance and your credibility built in the audiences’ mind. Hence, content marketing strategy should be consistent and routine. For example, it is recommended that you have to publish articles at least once a week if you want to see your site in top five of your field in the search results, quantity is indeed important. However, as both the users and search engines get smarter every day, quality content is highly appreciated and more competitive in long term.
#6. Email remains an army
As chaotic as it may seem, high quality content accompanied with appropriate email marketing still brings along some of the best ROI results.
By combining SEO tactics, content marketing, social networks marketing and email campaigns in a proper way, your road to success for SEO in 2015 would be widely opened.
Related news: 10 Steps To Check Your SEO Campaign
Related news: Effective Process for SEO
As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.
If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
Related news: The importance of content quality
Related news: Writing Content that Ranks
Related news: Basic Content Writing Tips
#1. SEO for mobile
The impeccable impact of mobile on SEO changes in 2014 is undeniable for every SEO practitioners. Some SEO specialists have even predicted that the mobile search would overcome traditional web search in 2015 onwards. Hence, it is not overstated when they say mobile SEO strategies should receive the ultimate attention in 2015. The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search. Then you can start to analyze how your potential readers or customers may search for your website on a mobile phone or tablet. This practice helps you approach your promising segments efficiently. Nowadays, targeting mobile search is considered to be a more contemporary and effective methods for optimizing search engines.
Related news: Why SEO is necessary for company websites?
Related news: New SEO Website Designing Techniques
Example of responsive site for mobile, with "Mobile friendly" label
#2. The loading speed of a websiteSites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen. Thus, remember to design an intuitive and mobile friendly website that can seamlessly fit into every screen size.#3. SEO on social networks.
Social media is accounted for over 25% of all the time the whole world population spend online. Again, we could not deny the impact of social networks optimization on one site’s ranking, although no one could determine how exactly social signals are calculated in the search engines algorithms.
Therefore, it is recommended for best SEO services Singapore 2015 that social presence for one website should be strong and consistent. Social media marketing campaign should be closely linked to and highly practical to the whole SEO efforts put in to one site. The campaign should be an effective method for spreading your brand image and your marketing message across all possible social channels, thus attract the targeted audience. You can find out more on how to develop business through social network from one of our previous articles for some useful advices on social marketing.
A standard cycle of optimizing for social channels to support the overall SEO campaign
#4. Approach SEO techniques from a practitioners’ perspectiveConstruct a list of powerful social analysis tools, and then you can be flexible to adapt your strategy in a few seconds. How and how fast the data is adjusted can be factors demonstrating your SEO strengths and weaknesses. If you keep using the old tools or methods, or just keep manually looking at monthly data, spending time analyzing then responding, you're going far behind your competitors. SEO strategies should be a balanced between careful planning and instant responding. If you observe that the conversion rate of your site is too low, then something is not working. It can be the wrong choice of targeted keywords or irrelevant content on the site. Anything you think might be the cause, adjust it, fix it or remove it, and respond immediately.
#5. Focus on the presence time
Update your content on a regular basis with relevant new articles to increase the internal link on site. The delayed publishing of latest news for a few days may ruin your search results appearance and your credibility built in the audiences’ mind. Hence, content marketing strategy should be consistent and routine. For example, it is recommended that you have to publish articles at least once a week if you want to see your site in top five of your field in the search results, quantity is indeed important. However, as both the users and search engines get smarter every day, quality content is highly appreciated and more competitive in long term.
#6. Email remains an army
As chaotic as it may seem, high quality content accompanied with appropriate email marketing still brings along some of the best ROI results.
By combining SEO tactics, content marketing, social networks marketing and email campaigns in a proper way, your road to success for SEO in 2015 would be widely opened.
Related news: 10 Steps To Check Your SEO Campaign
Related news: Effective Process for SEO
As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.
If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
Monday, February 9, 2015
6:08 PM
Unknown
You know the importance of social media and you decide to get your business started on it. Before you do, consider these common mistakes so you can avoid them. SEO Agency Singapore predicted that these mistakes can hurt your brand’s reputation.
Many people make these mistakes because they lack knowledge. It’s very dangerous if you ignore them. Here are 7 common mistakes you should consider:
Friday, February 6, 2015
7:32 PM
Unknown
Effective office renovation can bring your office place not only the professionalism feeling but also the supportive environment to your employees; thus encourage the productivity of them. One of the most challenging parts of designing the office space is choosing the right office door to go with the whole design concept. A suitable office door can help the office impose the first positive impression not only on frequent guests, but also on the employees that come to work every day. The number one rule for selecting the appropriate type of office door is: it should serve the purpose of the room.
An office door design would focus on these features: framework, glass finish, shades and styles. Although themed partition walls occupy less space and is considered to be perfect for upholstering, it cannot be used all the time. Yet, your office doors renovation should comply with health and safety norms, as well as possesses a certain standard of artistic taste and function properly. Sometimes, using office door is a way to deal with workplace renovation needs and suit the financial situation of the company.
Automatic door is indeed a flexible type of door. They can seamlessly serve several requirements of a particular office entry such as the entrance size, traffic type and expected volume, and definitely the companies’ budget. Basically, you can consider them as another kind of wall partitions as they also provide you with the necessary privacy without making you feel being isolated from the outside environment. One of the things to keep in mind when installing these doors is that you have to pay attention to the safety devices fitting. For this you need to conform to certain rules accompanied with this kind of door regarding the fire precaution and other safety points associated with its design, use and construction.
Sliding door installations: these doors are the most flexible one in the collection of powered doors as it can meet with various operational requirements. You should ask your interior renovation design carefully about the sliding doors’ specifications such as how much it will curve, does it have multi-function operation or multi-activation opening feature, especially the low noise systems. Ask them the “life expectancy” of the door and its maintenance procedure. Make sure that they have process to fix the noise reduction technology applied on your door as no one would love to come into an oofice through a lousy and (seemingly) dangerous door.
Hermetic sliding doors: this kind of door would go well with workplaces that demand a certain level of hygiene or the highest standard of hygiene and sanitation actually. Those places are obviously hospitals, pharmaceutical manufacturers, operating theatres, food processing, micro-electrical plants, etc. the reason why hermetic doors are ideal for those places is that its special features provide the necessary security, preserve heat and insulate sound. Some of the more exceptional hermetic door can even protect you from fire, radiation, and air pressure. You can also add some of the more modern features such as: detection sensor, door button, remote control, foot switch, fingerprint biometrics and access control systems. These feature come with a cost but definitely worth the money.
Revolving doors: they cling to the center shaft and usually include 3-4 doors. They rotate on the central axis and give the prominence ambience for any workplace. Besides from the professionalism they bring, evolving doors also help in reducing energy usage of the office as it is one of the most energy efficient office door. These doors can be a little hard to use but are steady, convenient and easy to move.
It is highly recommended to consider every specification of each office door types before settle down with any type. You can seek help from interior design who has vast experience on these office door installation details. As mention above, when you hire a interior contractor to install these door, remember to check their maintenance procedure for your door, the longer term the better. However, the best office doors crafted using glass panels and thick frames are anodized so that the doors withstand everything that contemplates a busy office environment. Appropriate office door not only enhance the professional ambience and overall appearance of the workplace, but also promote the productivity of the employee.
Ready to get on board with a professional interior designer and contractor firm for your office renovation, shop renovation orfactory renovation? Contact us at +65 9023 4335 for a free initial consultation now!
Read more on Office Renovation!
Source: Trends Interior.
An office door design would focus on these features: framework, glass finish, shades and styles. Although themed partition walls occupy less space and is considered to be perfect for upholstering, it cannot be used all the time. Yet, your office doors renovation should comply with health and safety norms, as well as possesses a certain standard of artistic taste and function properly. Sometimes, using office door is a way to deal with workplace renovation needs and suit the financial situation of the company.
Automatic door is indeed a flexible type of door. They can seamlessly serve several requirements of a particular office entry such as the entrance size, traffic type and expected volume, and definitely the companies’ budget. Basically, you can consider them as another kind of wall partitions as they also provide you with the necessary privacy without making you feel being isolated from the outside environment. One of the things to keep in mind when installing these doors is that you have to pay attention to the safety devices fitting. For this you need to conform to certain rules accompanied with this kind of door regarding the fire precaution and other safety points associated with its design, use and construction.
Sliding door installations: these doors are the most flexible one in the collection of powered doors as it can meet with various operational requirements. You should ask your interior renovation design carefully about the sliding doors’ specifications such as how much it will curve, does it have multi-function operation or multi-activation opening feature, especially the low noise systems. Ask them the “life expectancy” of the door and its maintenance procedure. Make sure that they have process to fix the noise reduction technology applied on your door as no one would love to come into an oofice through a lousy and (seemingly) dangerous door.
Hermetic sliding doors: this kind of door would go well with workplaces that demand a certain level of hygiene or the highest standard of hygiene and sanitation actually. Those places are obviously hospitals, pharmaceutical manufacturers, operating theatres, food processing, micro-electrical plants, etc. the reason why hermetic doors are ideal for those places is that its special features provide the necessary security, preserve heat and insulate sound. Some of the more exceptional hermetic door can even protect you from fire, radiation, and air pressure. You can also add some of the more modern features such as: detection sensor, door button, remote control, foot switch, fingerprint biometrics and access control systems. These feature come with a cost but definitely worth the money.
Revolving doors: they cling to the center shaft and usually include 3-4 doors. They rotate on the central axis and give the prominence ambience for any workplace. Besides from the professionalism they bring, evolving doors also help in reducing energy usage of the office as it is one of the most energy efficient office door. These doors can be a little hard to use but are steady, convenient and easy to move.
It is highly recommended to consider every specification of each office door types before settle down with any type. You can seek help from interior design who has vast experience on these office door installation details. As mention above, when you hire a interior contractor to install these door, remember to check their maintenance procedure for your door, the longer term the better. However, the best office doors crafted using glass panels and thick frames are anodized so that the doors withstand everything that contemplates a busy office environment. Appropriate office door not only enhance the professional ambience and overall appearance of the workplace, but also promote the productivity of the employee.
Ready to get on board with a professional interior designer and contractor firm for your office renovation, shop renovation orfactory renovation? Contact us at +65 9023 4335 for a free initial consultation now!
Read more on Office Renovation!
Source: Trends Interior.
1:00 AM
Unknown
For 2014, SEO changes evolved around the anti-spamming efforts from Google developers and the traffic explosion from mobile and other smart devices. With 2014 retrospect, we can expect major changes regarding these factors in the on-going year 2015. The best SEO services 2015 would definitely take a close look into these factors for better optimizing clients’ site in the days to come.
Related news: A website with high SEO standards from SEO experts’ view
Related news: Guide to Search Engines friendly design (Part 1)
These are five SEO trends that SEO Experts in Singapore would like to highlight for 2015:
1. Optimized for Mobile
If you have not thought of optimizing for mobile and other relating devices, now would be the perfect time to start. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. A new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015. This directly expresses Google’s high expectation, thus resulting in the expected preferential treatment of Google for mobile-friendly websites in the near future.
You can check your website for mobile friendly features with the link below:
2. Rich snippets
Snippets are the whole description of a website on the search results pages. A snippet includes a title, a custom and brief meta description, and the website’s URL. These are all important factors that can influence the ranking and the click-through rates of web pages. Google Rich Snippets are snippets that are more specific and present more details of one website and its features to the viewer depending on their search queries and needs.
3. Disavow link
Disavow link would be handy the most when your site happens to receive Google Penguin penalty or unintentionally accumulate bad links. When you ask some random site owner if they are well aware of all the links coming to their site, the answer is likely to be “No”.
When you practice the backlink building too aggressively and randomly in the past, now is the time to use Disavow to remove bad links if you don’t want to see your site got penalized by Google, or worse, disappeared.
Here are some possible sources associated with bad links problems:
- Links on Footers or Sidebars: A site linking to other websites from its footer and sidebar? Google no longer see this as a normal thing and is ready to punish those who do not comply.
- Links with low quality: We assume that all the site owners nowadays know exactly what consequences would come with bad links. This is especially true when Google has paid more and more attention to the content quality and its respective user experience. Thus, you have to be more delicate when build links for your site.
- Links from web pages that have been punished: those links are also considered as bad links. Once you are punished with a penalty, you can hardly gain trust from Google again.
- Dirty SEO practices: Some of the SEO practitioners surreptitiously construct the low quality link portfolio pointing to their competitors’ sites. So be cautious to these dirty tricks.
Related news: Develop links building strategy (Part 1)
Related news: Develop links building strategy (Part 2)
4. Switch to HTTPS
It is officially stated that HTTPs format would have a significantly positive influence on a site’s ranking. As this process would not so complicated, it is highly recommended that you switch to use HTTPs for your site. However, you should pay attention and make sure to not accidentally create any duplicate content due to wrong settings.
5. Use Content marketing to build links
Related news: Keyword Research
Related news: The Demand of Long Tail Keyword
Content marketing is the new link building technique. It is proven to have positive influence on site rankings. Anyone would unwilling to link with a page that provide original and valuable information for their needs? When done correctly, content marketing with an appropriate list of keywords gives you these below advantages over your competitors:
- Popularity on social networks achieved when one or many articles on your site are spread all over many social platforms.
- Brand recognition.
- Links from reputable sources.
- Traffic from the referrals.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO trends for 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
Thursday, February 5, 2015
1:58 AM
Unknown
With the increasing number of Google searches and the appearance of new websites and businesses on the internet per day, where your business shows up directly impact the performance of your business. To enhance your brand image and attract your target audience you need to understand the importance of Search Engine Optimization. It’s the key to the success of any business. High rankings are the best way for your company to reach target audience and potential customers. The best SEO services Singapore can help you achieve your goal.
Wednesday, February 4, 2015
1:36 AM
Unknown
Top SEO in Singapore always updates Hummingbird algorithm, which helps them adjust quickly SEO strategy. Most users are typing in Google with longer-tail queries. It’s good to optimize your pages more conversational queries to yours gets top rankings.
Find out how do keyword research, which gives you the list of profitable keywords in your SEO arsenal.
1:20 AM
Unknown
Another year has passed and SEO Company in Singapore is still figuring out the way to cope with so many updates on Search Engines’ algorithm, especially from Google developers. We have had implement many small practical experiments on working sites to anticipate the upcoming SEO situation in 2015. Below are some of the most significant predictions for 2015 from our SEO Company in Singapore:
Related news: Best SEO Company recommendations on how to cope with Search Engines
Related news: How to push a new website to the top (Part 1)
Related news: How to push a new website to the top (Part 2)
According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).
Related news: New SEO Website Designing Techniques
Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.
On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.
The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.
Related news: Combine different methods to create interesting and effective content strategies.
Related news: Writing Content that Ranks
Related news: Basic Content Writing Tips
Read more: The best SEO Company Services in Singapore
Read more: How a SEO Company in Singapore conduct a basic website audit
Read more: 10 Steps To Check Your SEO Campaign
Sources: References from reliable SEO forums and websites.
Related news: Best SEO Company recommendations on how to cope with Search Engines
Related news: How to push a new website to the top (Part 1)
Related news: How to push a new website to the top (Part 2)
Fast-pace development of mobile traffic:
Mobile traffic has been increasing rapidly for a few recent years, and has been accounted for a significant percentage in the final traffic chart in 2014 and forecasted traffic charts for years to come.According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).
Related news: New SEO Website Designing Techniques
Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.
On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.
Content is still king
Content continues to be considered as the king. Google's new algorithm supports content retrieval and markup more precisely. there are simple ways to optimize your content for search, utilizing long tail keywords is one of them. Long tail keyword has also been enhanced in ranking. Content development towards the relevance of the content to avoid spamming is highly appreciated. Thus, spamming the same content with one specific money keyword will no longer bring any good to your SEO plan, our help you step up to higher rankings in the search engines results.The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.
Related news: Combine different methods to create interesting and effective content strategies.
Related news: Writing Content that Ranks
Related news: Basic Content Writing Tips
Keywords-focused backlinks’ advantage diminish
Many SEO practitioners have witnessed drops in ranking when they pay too much attention in building keyword-focused backlinks. That common phenomenon is caused by the new Penguin algorithms update. Google has been perfecting its understanding towards the backlinks building landscape. May be you act immediately after obtaining the updated anchor text, but somehow that keywords position slips unexpectedly to much lower ranks. That is due to stricter requirements Google want to assert on backlinks, especially those that you are trying spread.Some advices for practicing SEO in 2015:
You should only focus on the most general and prominent trends in SEO rather than any particular speculations in other to achieve better ranks. Thus, with the anticipated trends above, we recommend these following points for you to pay attention to when implement any SEO strategies to your site.- Apply new SEO website design techniques. Desktop and Mobile version of your site should be responsive with 2 specific sitemaps, one normal sitemap for desktop and the other for mobile.
- Plan to build brand awareness right from the start.
- Create original content to attract real traffic.
- Build links with traffic and important keywords.
- Don’t pay too much attention to Pagerank.
Read more: The best SEO Company Services in Singapore
Read more: How a SEO Company in Singapore conduct a basic website audit
Read more: 10 Steps To Check Your SEO Campaign
Sources: References from reliable SEO forums and websites.
Tuesday, February 3, 2015
1:45 AM
Unknown
In this article, SEO Experts in Singapore would like to introduce you to the SEO standards of one website.
There is a large number of SEO Experts in Singapore ready to accomplish your specific SEO needs. When you decide to hire them for your SEO campaign, it is highly likely that they would assure you that they would build you a website with SEO standards. However, “SEO standards” is a relatively flexible concept as it is really hard to identify and evaluate the SEO standards they are talking about. If you do not know how to assess the SEO efforts the SEO services providers have put on your website optimization process, you may end up being riffed off by them without having actual expected benefits from the services. Although there is no official guidelines on how to construct a website with SEO standards, there is still a list of criteria from experiences to look into when designing a website for SEO purposes. Make sure to track these items when receiving a website with SEO packages from your SEO services providers.
Related news: Perform a basic website audit like a SEO expert.
Related news: Guide to Search Engines friendly design (Part 1)
Related news: Guide to Search Engines friendly design (Part 2)
Originality
This is one of the many criteria that our SEO Experts always pursue during their SEO process. Investment on creative and useful content that actually add value to their online browsing purposes would bring impeccable clients’ responses to you. You may very well attract potential clients to your site if:
- Provide clear and legitimate information, not just merely self-PR content.
- Provide original content that is more outstanding than rival sites.
- Incorporate attractive text, images, infographics, and videos, etc.
- More than 80% of users rated the content is of high quality.
- Almost all users will not return to the results page to visit a website on the subject.
Unforgettable experience for users
This is the top priority for every website as the first reason you start building your website is to share. So bare these following attributes when you share your knowledge and experiences.
- Content on site is easy to read and understand. Internal links are consistent and useful to the end readers.
Related news: Develop links building strategy (Part 1)
Related news: Develop links building strategy (Part 2)
- Interface is friendly and easy-to-use. Each section or article can be reached easily from anywhere inside and outside of the website.
- Layout is apparent and appealing. Key information is highlighted properly.
- Time for page load should be short. The desired time is smaller than 0.5 second per page.
- The number of file attached to each page should be minimized.
SEO-oriented content
The following criteria are some of the most practical tips consolidated from our SEO experts’ experiences and also from other specialists in the field.
- Content should target only one primary keyword and s set limited hand-picked words that are directly related to the intended topics.
- Primary keywords are placed at the beginning of the title tag.
- Primary keywords should be appeared in the domain name URL.
Related news: URL structures guidelines
- Natural writing style. Logical content incorporated with targeted keywords.
- Highlight keywords in the article in bold/ italic or by increasing the font size.
- Insert primary keywords to Headline (or H1).
- Repeat primary keywords at least 2 times in the body of the article.
- Secondary keywords can be inserted into headline, title tags or article content when appropriate.
- Alt tag for image should be meaningful and contains keyword-rich.
- Anchor text should also contain significant keywords.
Related news: The Demand of Long Tail Keyword
Related news: Keyword Research
Related news: Keyword Usage (Part 1)
Related news: Keyword Usage (Part 2)
Social media sharing oriented content
With the explosion of the number of people using social networking today, sharing content related to your website’s purposes is extremely important. You can refer to the website ranking factors for social networks below for the basic
- Meaningful domain names.
- Install the add-ons of the popular social networks that allow readers to easily share content when needed.
- Make your content attractive and worthy enough to be shared.
- Use Facebook and Twitter Open Graph Cards when necessary.
Help spiders’ access web pages easily by:
- Static domain address (does not contain dynamic parameters)
- The contents of the article can be found by only one single URL (all the duplicate content should be redirected or refer back to main page by rel = canonical tag)
- Content should be downloaded directly inside HTML code (not via JavaScript, AJAX, or iFrames, etc.).
- Every page should be reached with no more than 4 clicks from any location on site.
- Redirects from other (older) versions to the new version by 301s or rel = canonical tag (not 302s).
- If the site is temporarily unavailable, use code 503.
- Use the robots meta tag robots.txt file to allow Search Engines bots to scan and index the data on the website.
- Main server of host providers does not interfere with bots’ operation.
- Make sure to keep a moderate length of the major components of the page:
- Title <65 characters
- URL <90 characters
- Description tag <150 characters
- Sitemaps XML file should contains the URL
Related news: The difference between HTML sitemap and XML sitemap
Copyright, Meta data, Schema and Rich Snippets
One of the ultimate criteria of a site that achieve the standard SEO is its ability to attract and stimulate users.
- Use rel = author and rel = publisher tag to provide information on the content author and publisher. (Google Author has been removed currently, but you can use other Rich Snippets to attract attention on SERPs).
- Use the options as in schema.org to mark up content.
- Use both primary keywords and secondary keywords in the description tag.
- Write a compelling description to attract users from the first site to increase your CTR.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO standards for a website. If you ever need help from SEO experts in Singapore to build a website with SEO standards, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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