Bing Webmaster Tools and Moz Open Size Explorer

Bing Webmaster Center

Key Features:

• Crawl Stats 

Like Google Webmaster, you can also submit sitemaps to help Bing to discover and prioritize your content. You can discover errors encountered and know how many pages of your site Bing has crawled.

• Sites Overview

It will provide you a single overview of all your websites' performance in Bing powered search results. Metrics at a glance include clicks; impressions, pages indexed and number of pages crawled for each site.

• Index 

 You can evaluate how your content is organized within Bing, submit URLs, remove URLs from search results, explore inbound links and adjust parameter settings. It allows webmasters to control how Bing indexes their web pages.

• Traffic 

The traffic summary in Bing Webmaster reports impressions and click-through data by combining data from both Bing and Yahoo search results. It will give you average position and cost when you buy ads targeting each keyword.

Moz’s Open Site Explorer provides similar data:

Key Features:

• Social Share Metrics 

 There are many ways to track and evaluate Facebook Shares, Likes, Tweets, and +1's for any URL. It will give you a single overview your Social Media Campaign to evaluate and adjust.

• Identify Powerful Links 

To help you determine which links are the most important you can open Site Explorer sorts all of your inbound links. By using metrics you can identify powerful links.

• Analyze Link Anchor Text Distribution 

Open Site Explorer shows you the distribution of the text people used when linking to you.

• Head to Head Comparison View 

This feature allows you to compare two websites to see why one is outranking the other.

• Find the Strongest Linking Domains 

A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. It makes sense to have links from a wide variety of domains to demonstrate to Google that your website is trusted by a number of different organizations.  This tool shows you the strongest domains linking to your domain.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts in Singapore, SEO experts services in Singapore

Read More

Basic Webmaster Tools for Google

Google Webmaster Tools:

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. And it shows traffic for each keyword separately; it gives more information about website performance according to Google search query.

• Settings

Geographic Target 

It is very good to let Google know the geographic location of your site. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If your site is tailored to a certain geographic location, you may want to use this feature. Google says, "If your site is targeting users within a particular geographic area, please provide us with the relevant information below, using only the fields that apply to your target audience."

Preferred Domain 

The preferred domain is the one that a webmaster would like used to index their site's pages. If a webmaster specifies a preferred domain as http://www.SEO-experts.com.sg and Google finds a link to that site that is formatted as http://SEO-experts.com.sg, Google will treat that link as if it were pointing at www.SEO-experts.com

URL Parameters 

URL Parameters enable pages to capture and utilize parameters set dynamically in their URLs. Its values are set dynamically in a page’s URL, and can be accessed by its template and its data sources. This makes pages incredibly dynamic, enabling a single page to power an endless number of views.

 You can indicate to Google information about each parameter on your site, such as "sort=price" and "sessionid=2". This helps Google crawl your site more efficiently, ignoring those parameters that produce duplicate content and increasing the number of unique pages Google can crawl on your site.

Crawl Rate 

The crawl rate affects the speed of Googlebot's requests during the crawl process. It has no effect on how often Googlebotcrawls a given site. Google determines the recommended rate based on the number of pages on a website.

• Diagnostics

Crawl Errors 

 If Googlebot encounters significant errors while crawling your site, such as 404s, it will report these and identify where Googlebot found the link to the inaccessible URL.

HTML Suggestions 

You should be careful of unfriendly HTML elements. Specifically, it lists meta description issues, title tag issues and non-indexable content issues. Because it will affect your rankings.

Malware 

Malware is any software used to disrupt computer operation, gather sensitive information, or gain access to private computer systems. Google will inform you if it has found any malware on your site. Malware is not only bad for users, but will have a severely negative effect on your rankings.

• Your Site on the Web

Many SEOs complain that the data in Webmaster tools is often incomplete and offers rough estimates at best. These statistics offer unique insight to SEOs in particular, as they report keyword impressions, click-through rates, top pages delivered in search results, and linking statistics. 

• Labs

The Labs section of Webmaster Tools contains reports that Google considers still in the experimental stage. Site Performance is one of the most important of these reports. It indicates how fast or slow your site loads for visitors.

• Site Configuration

You can submit test robots.txt files , sitemaps, adjust sitelinks, and submit change of address requests when you move your website from one domain to another. 

• +1 Metrics

When users share your content on Google+ with the +1 button, this activity is often annotated in search results. Watch this illuminating video on Google+ to understand why this is important.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts services in Singapore

Read More

Content quality and rankings in 2014

Content quality has been in the spotlight since Google update Panda in 2011. Webmasters and SEO specialists have changed their priority from “spamming” techniques to tactics to improve the quality of site’s content. The latest 80-page report of Searchmetrics is a strong indicator of the influence of great content. The report illustrated the relative relationship between specific tactics and actual changes to sites’ traffics, visibility and rankings throughout a definite period of time. However, keep in mind that those statistics are only for references, as there is no way we can know for sure whether those changes are caused by our listed factors or other mysterious elements inside Search Engines’ system. Even so, we did have hundreds of evidences from reliable sources. Hence, we can assume those results to be of high level of accuracy.

SEO Company in Singapore

Searchmetrics has conducted this kind of research for three consecutive years 2012, 2013 and 2014. The data they have collected was from 10000 Google search queries. However, it excludes the tag with a specific outcome such as "Facebook login".

Moreover, in 10000 search terms, Searchmetrics has identified the top three results for any particular query. This result is 90% identical to the outcome of previous studies and 10% remaining are due to the appearance of new queries that have never been existed before (For example: new technology).

The biggest factors affecting rankings:


For any particular query, this study only included the top ranking sites. Specifically, it requires your site to have a coherent structure and a quality platform. In other words, this list cannot be applied to your site if your site possesses any error or of poor quality. It also means that your site must meet certain standards such as not tolerate for any shady navigation, not using any advertising scam, not containing malicious code or malware. In addition, your site should meet some other fundamental requirement like page loading as fast as 2 seconds or titles match with content for a specific topic.

There are several factors that have fallen in influence in the past few years. Among these are domain names containing keywords. Exact-Match Domain has been seriously degraded by the update. In these days, a branded URL is better than a URL that contains the keywords.

The importance of content quality:

Suppose you have an active website with clean penalty sheet, then what are the most beneficial SEO factors? Surely you can say it is content. Here are some interesting facts about content:

The average length of high-quality content in 2014 is 975 words, not included navigation text and form. The best way to make your articles look natural is to dig deeper into the subject content to provide as much useful information as possible.

Best content are those that are comprehensive without unnecessary inserts of keywords. For example, in 2014, Google is definitely able to understand that keyword phrase "new iPhone" is referred to "iPhone 6" even if the term “iPhone 6” does not appear.

Content should be integrated with social media. It has long been recognized as an effective way to optimize your website and so far it has not changed. Use attractive pictures to make your content more interesting and attract the attention of the readers.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

Read More

Search Engines' fundamental protocols

Below is the list of basic elements for Search Engines their usefulness:

Sitemap:

A sitemap is designed to guide Search Engines through all the content of your website, lead them to each piece of information on your site and help them to classify your content. There are a few different forms of sitemap with highlights on different types of content such as news, mobile, images and videos, etc.

XML:

Extensible Markup Language (Recommended Format) is the commonly accepted sitemap format as is extremely convenient for Search Engines to crawl and it can be made by various sitemap generators. It also provides a consistent control on page parameters. However, file sizes required for XML format are huge.

RSS:

Really Simple Syndication or Rich Site Summary is easy to manage as you can code it to be updated automatically when you add new content. However, it is hard to under understand and use because of its updating properties even when it is actually a dialect of XML.

Txt:

Text File is the easiest format to use with one URL per line up to 50000 lines. But this format does not offer the feature to add meta data to pages.

Robots.txt

The robots.txt file is made by the Robots Exclusion Protocol and stored on a website's root directory (e.g., www.google.com/robots.txt). The robots.txt file guide automated web crawlers (search spiders) when they visit your site. Robots.txt give out th location of sitemaps file and crawl-delay parameters. It can help you to give hints on which part of the site you want bots to crawl and which you disallow.

Meta Robots

The meta robots tag creates page-level instructions for Search Engine bots. Thus it should be included in the head section of the HTML document.

Rel="Nofollow"

The rel=nofollow attribute allows you to tell Search Engines not to follow a particular link, but some engines still follow them for discovering new pages. These links certainly offer much less value than their followed counterparts, but are useful in situations where you link to untrusted sources.

Rel="canonical"

Two or more copies of identical content are often shown on your website under different URLs. For instant, the following URLs can all lead to a single homepage:
http://www.SEO-experts.com/
http://www.SEO-experts.com/default.asp
http://SEO-experts.com/
http://seo-experts.com/default.asp
http://SEO-experts /Default.asp

We can identify this by ourselves. However, Search Engines can consider these five URLs as separate pages. When they find out that the content on each of these page are the same, they would eventually devalue your page due to duplicate content. This issue can be solved by the canonical tag as it indicates the Search Engines which page is the singular “authoritative” version.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts Services in Singapore

Read More

How to Analyze your SEO Competitors

Before you build SEO strategy for your website, you should identify your main competitors. Obviously you cannot find information all of your competitors, but you can know the ones that are most likely affecting your SEO performance. It is not difficult if you want to understand what your competitors do.
Here are some steps on how to go about analyzing them.

1. Identify your competitors
It is very important to identify your main competitors. Do not misunderstand that business competitors are always SEO competitors. Your only competitors are the ones who are ranking in the first or second page of Google for your top keywords. Make a list of the ones that have the highest percentage of relative keywords or long tail keywords. There are two great tools: SEMRush and Keyword Spy for determining which sites or pages are ranking for your chosen keywords. You can define who is ranking for our keywords.

Read More

Tips on writing blog content

Blog is the original platform people use to express their opinion, thoughts, etc. for the whole World to see. The growing rate of this platform was once leveled out, but is now rising considerably. Whether you are an individual who wants to establish your own online identity or a company that seeks to promote your business’ brand image, blogging is a good way to start. Hence, you need to know how to blog properly to effectively spread your voice and your products.

Below are some of the most useful blogging suggestions we would like to provide you:

Set goals:
Whenever you start to do something, the first thing we advise you to do is to set clear goals, i.e. state your purposes. Many people have failed simply because they start without a clear mindset on the outcomes. Therefore, before you write, spend some time to brainstorm on why you want to write and what you want to achieve with your articles. Is it that you want to share your experiences and expertise, promote your sales or motivate other writers? Don’t be reckless in choosing your objectives as it is what you have to focus on every step you take.

SEO Company in Singapore

Understand Your Targeted Audience:
After setting clear objectives and targets, the next thing to do is to understand those targets. You have to determine the communities in which your targets actively participate in whether your targets are teenagers, adults or businessman, etc.

The most effective way to understand your targeted audience is to conduct researches on the topic relating to your purposes that they might be interested in. Read relating articles and join your targets’ communities to get to know them. Popular social networks such as Facebook, Twitter, etc. are some nice places to start if you want to target teenagers. Pay close attention to the audiences’ responses and encourage them to share their thoughts with you.

Update your blog frequently:



Make your audiences recognize your presence by constantly your blog on a regular basis. Apparently you might not have time to write new and fresh articles every day. But do update them on a weekly basis if possible. However, make sure that every time you post a new article, it should be original and valuable to your targeted audiences to encourage them to read more later on. Don’t just copy from other sources and publish useless content just to fill your blog. If possible, you may try to write on your own experiences and make it sound like an interesting story to keep your existing audience and attract new comers.

Interact with your blog visitors:
All your efforts put in perfecting your writing would go in vain if you cannot attract new or keep your old audiences. Give them things to discuss about, ask for their opinion and feedback on any issues you think they might want to talk about. After that, don’t just passively read them, you have to also participate in the conversation. You may try kindly reply to your visitors’ comments and show your appreciation on their participation on a particular topic or thread.

Marketing your blog:After those initial steps, you may try to marketing your blog. You can share your blog on social media. It is crucial to own accounts on popular social networks as they are considered one of the best platform to promote your products, i.e. your articles. Consistent presence on social networks not only helps you to stay in touch with loyal audiences, but also makes you more visible to new visitors. If you have anything to sell, it is about time you can advertise your products and monetize them.

After following all above steps, the best blogging tips for beginners is to market your blog and monetize it to live a happy life.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

Read More

How to construct a links building campaign (Part 1)

The first thing and also the hardest thing to do in links building campaign is to develop the strategies. However, links building is extremely hard to evaluate. We all know that the Search Engines have a precise internal system and mathematical metrics to judge each link. What we don’t know is how that system and algorithms works.

SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:

Ranking for Relevant Search Terms:

One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.

mozRank:

mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.

Domain Authority:

Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.

Backlinks of Competitors:

By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.

Number of Links on a Page:

According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.

Potential Referral Traffic:

Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.

Conclusions:

It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.

Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singapore

Read More

HOW DOES SOCIAL MEDIA AFFECT YOUR SEO STRATEGY?

Social Media has become one of important factors which affects directly your business’s search engine optimization efforts. Social media has impacted the way in which share content through Social Media (Facebook, Twitter…). A social environment allows people from all over the world to interact with each other through the distribution of thoughts, concepts, and services. Therefore, Social Media could impact your company’s rankings in the major search engines.

Read More

Tips for writing SEO content

There are various elements contribute to the success of an Internet marketing campaign, or a Search Engines Optimization campaign specifically. High positions in search results for target terms can be maintained by optimizing these factors: user experience, site structure, ALT tags on images, site maps, etc. Among those factors, content had been and still are considered the most influential factor affecting the ranks of one website on Search Engines results pages. However, the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Hence, we offer you the following tips of conducting the kind of content that can rule the SEO world and please both your users and the Search Engines, thus help you achieve your ultimate goal: rank top on Search Engines results pages. Those tips are, but not limited to:

1. Write for readers, optimize for Search Engines:
In the modern SEO world, even the Search Engines do not want to read the obvious and crappy SEO content, let alone your readers. So first be original and interesting if you want your users to stay on your website. Then help the Search Engines to find your content.

2. Avoid keyword density and keyword stuffing:
There has been a time when keyword density was exploited intensively by those who claimed that they are mastering SEO techniques. Yet there has been to indicators from Google or any Search Engine that keyword stuffing can contribute to your SEO campaign in any way. Hence, do incorporate your keywords into your content, but put them in naturally.

SEO Company in Singapore

3. Put related keywords phrases variations and synonyms into your content:
This tip is to support the preceding one. Try to make your integration of keywords look natural by using variations of your keywords instead of carelessly insert them into your content.

4. Use tools to find long-tail keyword variations that you can blend into your content:
Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google then would show you a list of suggestions that it see related to your keywords. This practice will increase the relevance of your content.

5. Write content with quality:
More and more evidences point to the fact that when you put more effort in writing long and useful contents, your articles will naturally be shared more by your readers. But do remember not to write long content just to please Search Engines. Be focused!

6. Remember to use long-tail keywords:
Long tail keywords are used to target high quality low competition sections.

7. Write content that answer’s common questions from prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.

8. Get your content noticed and shared on social networks:
The more shares your content get, the more relevant the search engines evaluate it. Do make content recognized on social media platforms and guest blogs.

9. Pay attention to your Google+ profile:
Don’t underestimate the potential power of Google+, especially its new Author Rank feature, to SEO. Set up your Author Rank on Google+, start to boost your authorship to each articles you post. Hence, you can claim your ownership on your content regardless of where you post that content. Google do appreciate the originality of each piece of content.

10. Pay attention to title tags and meta descriptions:They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression.

While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (positively indeed) Search Engines can be to creative and focused articles, as well as regularly updated web content.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

Read More

5 Common SEO Mistakes You Should Avoid

Online marketers spend a lot of time demystifying Search Engine Optimization (SEO), adapting to algorithms changes. However, your site was penalized through carelessness, through black-hat techniques.

1. Black hat techniques
Popular methods are keyword stuffing, hiding all the keywords that you stuffed so that it is not seen by the human and link buying. Cheap SEO services don’t obey search engines guidelines. They use black hat techniques to get high ranking on Google but it’s very dangerous.

Read More

How to build links (Part 2)

Link building is not only one of the most difficult pieces of a SEO's jobs, but also the most crucial element to success. There are several contributions to a successful link building plan. Those are creativity, hustle, and even funds available. There aren’t any two identical link building campaign as the link building methods one SEO experts choose mostly depend on their websites’ attributes and their own personalities. Below are three fundamental types of link acquisition.

• "Natural" Editorial Links

Those are links from other websites and web pages that naturally want to link to your content or company. To obtain these links, you do not need to practice any sophisticated SEO tactics. All you need to do is making your content worthy and attractive enough to make strong impression on others. 

• Manual "Outreach" Link Building

When SEO experts ask bloggers for links, submit their site to directories, or pay for any kind of listings, they are creating “Outreach” links. By clarifying to the link target why making a connection with them is in their target’s interest, SEO experts often creates a value proposition. A few illustrations are filling out forms for submissions to a website award program or persuading your thesis dissertation instructor that your report is deserved to make an appearance on a public journal.

• Self-Created, Non-Editorial 

A tremendous number of websites offer any guest the chance to create links through guest book signings, blog comments, forum signatures or user profiles. These kinds of links although contribute little to the whole link building campaign, but the more the better. Generally, Search Engines constantly decrease the value of the majority of these types of links. They can also take steps to penalize those websites that go after these links aggressively. Nowadays, these sorts of links are somehow classified as spammy links and should only be used with cautions.

The Power of Social Sharing

From around 2011, social sharing through Google+, Twitter and Facebook gradually increases its influence on search. Search Engines, and specifically Google, have started to intensively integrate social signals into their search results. Those social signals differ between two individuals. They may receive personalized results retrieved from their social circle on their social network accounts. These kinds of results were once hardly in top ten, but the social sharing influence has totally changed the game.

 

The potential of this trend is too big that Internet marketers have begun to reap the opportunity. They started to pay attention to expand their circles on social networks by sharing a lot of interesting information to grasp users’ attentions with the hope to be promoted in the search results. It is even more beneficial to have your content shared and praised by some of the highly influential “friends” in their circle.

However, social sharing is not the same as links. Although it is proven that shares through social networks do affect ranking to some extent, links building is still a more favored way to promote your content than any other techniques.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts services in Singapore

Read More

6 Reasons Why You Should Consider Carefully about a SEO agency

To succeed in these unpredictable search engine algorithm changes and content innovation, you need a SEO agency that is doing things right. But how can you find a professional SEO agency?
Here are six reasons why you should consider carefully about a SEO agency:

1. Their process is not clear

If a SEO agency does not explain about SEO process, you should be careful. It is dangerous if they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. So they don’t want to explain it clearly. Ask SEO agency tell you exactly and simply what they will do for your website. Which tactics they will use to boost your website? What is their SEO strategy? Don’t let them destroy websites with manual penalties.

Read More

Simple tips for writing content

Today we will show some simple tips that can make you feel like writing content can never be easier.

Focus on your readers:
When you start to write something for your websites for blogs, remember that you are writing for human to read, not for machines like Google robots. For one reason, Search Engines are getting smarter every day, thus you cannot cheat your way to the higher ranks anymore. Don’t bother trying to use tricks, just focusing on what you think your audiences would read. The content has to be:

• Trendy 
• Well written 
• Grammatically correct 

Write interesting and unique content:

This is one of the most heard tips for SEO content writing. Once you can attract the audience with an original piece of content, then you have put a positive impression on them. Hence, this will trigger them to come back to your sites or blogs for more content of such.

Google “mindset” is programmed to be as identical to humans’ as possible. Thus, Search Engines like Google also highly appreciate the creativity and professionalism of content writers. Content that is interesting and useful will be subtly supported by Google to gain more traffic.


There should be scannable texts (heading, bullets and etc) in the content:
Try your best to put your content into a logical outline with a few scannable texts here and there. Those will help the readers to scan through the web, choose the part they want to read easier in the entire post. Important parts of your content should be highlighted in bullets points or such to attract attention.
Also make sure that your headings are catchy and relevant to your topic. The headings should stands out to the eyes of your audiences and have to represent the whole posts.

Quantity versus Quality:
You have to balance between quantity and quality of your content as each of them is important in each own ways. The appropriate length for a post is 400 words at least. However, quality is somehow more important because usually searchers do not care how long your posts are, all they care about is to find the information they need. So make sure that your content is well-written. Quality refers to the uniqueness, usefulness and the structure of your post. If your content is well-organized and to-the-point, then 400 or 1000 words would not make any difference. Be sure that you your content is new, not copied from any source. So your content must be:

• Unique
• Be able to pass plagiarism and copy-scape test
• Of proper Length 

Use keywords wisely:Whether you are optimizing for Google or any other Search Engines, smart choices of keywords are equally important. Using keywords wisely help you to attract Search Engines to rank your post higher in their search results pages.
Keywords stuffing must be completely avoided. In each post, targeted keywords should be used 2-3 times or so depending on the total words of your article. Try to put the keywords into the first paragraph of the post, one more in the middle, and one more at the end of the post. However, make the keywords appearance natural and make it fit to the content.
Keep in mind those basic tips when writing content, invest your time to improve your writing and you can see yourself becoming a successful content writer in no time. Or you can just call us at SEO Company in Singapore for a professional and sustainable SEO content writing services!

Sources: References from reliable SEO forums and websites.

SEO Company in Singapore

Read More

Mistakes you may face when choosing social network channel

1. Crowded places are not necessarily where you can get highest attention:
It is not hard to see from reality that even when a billboard is placed in the middle of a crowded market, it can still easily be overlooked by those passersby. The same things happen to web pages online. It does not matter how much money you have spent on advertising to appear on leading electronic news with millions of views per day, those efforts can still go to waste if you do not choose the right channel. There are too many people entering that website in a day, you have to estimate how many of them might be among your target market. That practice of careful calculation of potential target customer helps you direct your funds and efforts to the most effective channel, i.e. put your ads in the right place.

2. Select too many channels or only one channel:
When your advertising budget is limited, then it is not wise to select too many channel because ads display frequency on each channel will be diminished, not enough for brain image to make an impression on the viewers or help them recall your kind of products or services. If you choose only one channel such as Google Adwords or Facebook Ads, you're wasting your chances to gain potential customers from other channel. Nowadays, online customer behavior is very diverse, they visit various places only, and they don’t just check the mail or read newspapers anymore. They can find information on Search Engines like Google, shop on the web, read news, participate in social networks, etc. Hence, if you choose only one channel, you are not only making your brand look boring to visitors on that channel, but you are also wasting funds that are supposed to be spend to attract new customers from the other channel.

SEO Company in Singapore

3. Invest too much money and dependent on Facebook or Google:
Similar to mistake # 1, many people think that Facebook and Google have many users, to advertising on them would naturally efficient. But as there are a large number of participants on those channels, there are also numerous ads placed on them, so your ads will compete with other parties for better position. The advertising fees therefore would increase tremendously as you have to bid for quick access and catchy places. Be wise; just use these tools when you need to accelerate the process or target specific users. Avoid planning you long term race attached to a specific channel.

4. There is no free lunch:
Many people favor cheap methods when demanding for absolute efficiency. If the advertising methods are cheap but focus on the wrong target, the price actually paid will be a lot more expensive. Costs for advertising dump should be based on specific indicators and is a combination of indicators includes: Click, Impression, CTR, CR, ROI, Time On Site, Page Views, etc.

5. Constantly measure and optimize:
Knowing your drawbacks and strengths is indispensable when deploying any advertising campaign. This acknowledgement would help you put your efforts into the right place, or else all would go to waste. Fail to estimate the effect of a marketing campaign or fail to optimize that plan would be really destructive as you may drift away from your target customer without a proper path planned.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

Read More

How Can You Optimize Your Images For Search Engines?

Images are an important part of your website to make it attractive, colorful. Most of images are related to the content, symbols. In addition, it also helps you provide information to Google about images you use. But how can you optimize your images for search engines?

1. Optimize Image Sizes and Formats
Image Sizes and formats are very important when you want to load web page. They impact speed load. Never use HTML to resize an image to display it smaller. This doesn’t decrease your loads at all; the browser still loads the image full size, it just scales it down.
What about file format? You have many choices such as jpg, gif or png. PNGs save quality much, but they maintain higher file sizes. Gifs are good for icons and low-detail images, but for more detail they sacrifice either size or quality. Jpg images are going to be the smallest, but they are subject to compression artifacts and a deep loss of quality.

Read More

Warning Signs of a Bad SEO Agency You Need To Know

To optimize your website you need a professional Internet Marketing agency that can guarantee your website top places. You pay for SEO service and expect that your website will get high ranking on Google, reach target customers. But how can you find a good SEO Agency?

 

I will show you Warning Signs of a bad SEO Agency to make a right choice:

1. The company have a negative reputation across the Internet

You should search for name of company which you want to contact. Look for reviews about their SEO service. If the SEO Agency has a lot of negative reviews, you should consider carefully.

Read More

How to build links (Part 1)

Search Engines to crawl the web through links - the path between web pages. Using sophisticated link analysis, Search Engines can determine the relationship between pages as well as well are those relationships. Search Engines have been have been utilizing links as the way they express their appraisal on a pages' importance and popularity ever since the late 1990’s. Search Engines had gradually mastered the use of links with complex algorithms to subtly evaluate websites and webpages from every perspective.

Links are indeed among important factors in Search Engines’ calculations, but not the only one. Even so, Search Engines experts still allocate a vast share of Search Engines’ algorithm to contribute to link-based factors. Search Engines can recognize the prevalence of a site or pages through the amount and nature of pages connecting to them. Besides, they can likewise investigate measurements like trust, spam, and power through links. Trustworthy websites always has the tendency to connect with other reliable sites. In contrast, unreliable sites can scarcely add links from reputable sources to their link profile. Some SEO experts even suggest that links are a highly reliable way to determine the legitimate documents on a given subject.






Links signals that Search Engines use:

Before initiate any link building plan, you need to understand the fundamental elements of links used by Search Engines, as well as how those elements contribute to the evaluation of links in the algorithms. Search Engines use links in numerous distinctive ways. We cannot really know all the links qualities set by the Search Engines, through analysis of patent applications, years of experience and hands-on testing; we can draw some decent assumptions on what is going in the real SEO world. Below is the list of significant variables that SEO experts consider when measuring links quality and linking profile of any website.

TrustRank
Spams are unavoidable when surfing the Internet. Some even claims that the enormous figure of around 60% of the web’s pages is spam. In order to set aside this huge amount of irrelevant and useless content, Search Engines construct a systems mainly based on the link graph to measure trust. Websites’ owners can boost this scoring metric of their sites by getting links from respectable sites. Universities, government websites and non-profit organizations represent examples of highly trusted domains.

Link Neighborhood
Spams links are mutual. If a website links with many other spammy ones, it is most likely that website is also one of that itself. By looking at the big picture of all links around one website, Search Engine can form a general idea on the “link neighborhood” of that website. Hence, it is of critical importance that you pay attention to both sites you link to and those that try to link to you.

Freshness
"FreshRank," indicate the practice of Search Engines that use the freshness signals of links to judge the current state of popularity and relevance of one websites. Link signals tend to deteriorate over time. You cannot stay popular forever by the consistently unchanged pool of links no matter how valuable those links are. Thus, it's compulsory to keep on the good work and continue to gradually add more useful links to and from your website. 

Global Popularity
The website with higher popularity will automatically receive larger number of linking request to them. One of the most popular website on the Internet nowadays is Wikipedia, which attract literally 1000's of diverse sites linking to it. Linking to reliable sites and have links with trustworthy influencers may help you earn the favor of Search Engines. The general idea is the more popular the better. 

Local/Topic-Specific Popularity
The concept of "local" popularity, first triggered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website provides SEO expert services, getting links from reliable SEO forum would be much more helpful to rankings than links from off-topic like beauty tips sites. 

Anchor Text
Anchor text is one of the outstanding signals Search Engines use in rankings. If a website has a huge number of web pages linking to with a specific keyword, that website has a higher chance in getting ranked well for that targeted keyword phrase in thet anchor text. You can see examples of this in action with searches like "click here", where many results rank solely due to the anchor text of inbound links.

Social Sharing
Nowadays, social networks such as Facebook, Twitter, and Google+, etc. have been enormously famous for a majority of the world’s Internet users from a wide range of age. People now use them as one of the man way to share links about their favorite topics. Search Engines have noticed this trend, thus treats shared links from those sites a little differently. There are ongoing discussions among SEO experts on how exactly do Search Engines treat those social links as, i.e. how they adjust their algorithms to that trend. However, we do know the rising importance of social channels.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts in Singapore, SEO Experts services in Singapore

Read More

8 Metrics For Tracking SEO

Tracking SEO status is critical to maintain a successful search program. There are many SEO health metrics which help you track daily or weekly. They will give you a starting point for investigating the cause of performance decreases and find how to resolve it.

1. Direct Traffic Changes

Many users find out website through organic search, after then they come back direct. A lot of Search traffic is counted as direct traffic in analytics because the http referrer data is not passed on — especially with mobile devices. You should set up a weekly custom alert in Analytics to email you if there is a 10% or more rises or drop in direct traffic over the previous week.

Read More

Construct an effective content strategy with multimedia and social networks.

SEO, content marketing, video strategy, advertising campaigns, email marketing, PR and media relations are separate areas but all have this common trait: Each of those can bring more value to a link building campaign if we know how to take advantage by selecting and combining them in proper ways.

The purpose of practice is to maximize the number of the audience for each piece of content to increase opportunities for building links, share and promote participation on-site, thus drive more traffic to your site. In return, SEO will help other channels hit their target, whether it is building brand awareness or maintaining potential customer. Those are the mutual benefits of all parties involved.

SEO Company in Singapore

Read More

Rank higher in Search Engines by focusing on user experience (Part 2)

Quality Content Measurements

1. Self-learning
Google Panda update in 2011 just totally changed the way it assess the nature of a site through changes in a few essential ranking algorithms. "Human" variable is analyzed deliberately, which help the Search Engines to hunt down "low quality" content site with a human-like psyche. This demonstration is carried out through the procedure of machine learning. At the point when the Search Engine is sure about particular thoughts of how human settle on a low quality site, it will transform its algorithm appropriately and spread that update to the entire Internet.

2. Web engagement
When you enter a query in to Search Engines, and they give back a couple of page results for you, they subtly watch your response to those pages. If you click the first link and hit back immediately to strive for another, then it suggests that you are not satisfied with first links. It is a component for Search Engines to assess their own achievement in serving you. They consider the "long click" seriously, i.e. the way that you stay in a specific page you click for a long enough time. With millions and millions of search queries from users, they do have a tremendous wellspring of reference to measure their performance in delivering you what you are looking for.

3. Linking PatternsLink structure of one website can be considered as estimation for popularity. For the most part, helpful and genuine sites consequently have a larger number of links than those of low quality. Regardless of how links analysis algorithm has advanced, this point of view stayed still. For a new website, the timing, source, anchor text, and number of links to the new site are all factored into its potential performance (i.e., ranking) for relevant queries at the engines.

Crafting Content for Search Intents

"Quality content makes all the difference" - You presumably hear this expression too often. Despite everything it still hold genuine. Search Engines highly and publicly favor websites with great content. Definition of “great content” is somehow vague and objective. Then again, helpful and intriguing can be a nearby portrayal on “quality content”. Every searcher enters the Search Engines with search intent: to learn, to buy, to solve, or to understand, etc. Regardless of what the aim is, Search Engines' definitive objective is to fulfill that request in the best conceivable way. Hence, if you want to “SEO” content for higher rankings, attempt to recognize and serve the clients' interest in the most satisfying way and you may see you some place on top. There are a few fundamental search intents:

Informational Searches
Informational searches include an enormous range of queries from finding out the local weather, getting a map and directions, or finding out more on Angelina Jolie. The common trait of those queries is that information gained is the sole intention. There is no further requirement in interaction of any kinds accept clicking and reading repeatedly.

Crafting creative and useful content to serve those intents is another issue to discuss. However, using appealing writing style and using examples, images and other kinds of multimedia tools is where you can start. Your reward is satisfied searchers who demonstrate delightful experience through engagement on your site or with links to it, which will certainly affect your rankings positively.

Transactional Searches
Normally you will think of transactional search is help identify a particular product provider, order and making payment online, and so on. However, transactional searches don't necessarily require any kind of payment like credit card or such. Signing up for a free trial account at SEO website, creating a Gmail account, or finding the best local SEO experts services in Singapore are all transactional queries. 

Navigational Searches
It is searching for the “correct” website URL. Navigational searches are performed with the intent of surfing directly to a specific website. In many cases, the searcher might not have the exact URL, so they use Search Engines as a mean to find their intended website.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singapore

Read More

What Should You Do When your Website Traffic Decreases?

It is an important problem when your website traffic drops. Take it easy to check out and find what reason is. There are many explanations but you have to evaluate what is the main reason caused a sudden traffic loss on your website.

Read More

Is it true that SEO negatively affect web content?

Many of us assume that once you have to embed the SEO factor into your content, your articles flow would lack the necessary fluency. It is because some SEO tactics may require you to insert keyword phrases and terms unnaturally. Many people believe that the existence of SEO keywords and anchor text is harmful to the content. But is that really true? The thing is only those who practice SEO without proper knowledge and experience, or want to rush in the rankings race use such SEO technique such as keywords stuffing. They are the one to create bad reputation for content SEO techniques, so we need to look at this matter in a more objective way. Then does SEO contribute anything to your content? In this article, we will discuss some reasons content SEO still prevail in the future:

SEO help focus more on the audience through keyword research:

Before drafting any article, SEO will orient the target audience as well as the topic they may want to read. Without specific analysis and data from SEO, article writers can hardly aim for the right pool of audience and the articles they write might not be systematic. In other words, once you get the keywords and topics for the content, you may have the right direction to go, just write it in a more delicate writing style.

Tools that can help you in the process are Google Keyword Planner, Wordtracker or completely Ubersuggest. Those tools can help you find the topic as well as keywords to use in writing content to attract more readers while maintaining the most naturally related keywords. You may argue that those keywords are chaotic, however, the point is you know what phrases reader most likely to read more. Just focus your efforts to write thing that relate to that topic.

Moreover, it is more important that beside the keyword analysis, SEO also gives us the statistics on readers. The data from Google Analytics will provide a comprehensive view of visitors to one website, the content they like, what they have missed and actions they do after reading the content. This valuable information will help webmasters to find the content that readers are most interested in, which focuses on exploiting the array and aimed at more potential audiences.

SEO will help you bring useful content to readers:

The Google constantly updating algorithms aimed at poor content quality have trigger SEO and make them more aware of the importance of the quality of each article. You cannot deny that SEO is now more in line with the principles of marketing and focus fully on the user experience. Therefore, the presence of SEO helps gradually improve the quality of web content, rather than negatively affect it.

SEO helps you better organize content:

Another benefit of SEO is that it brings professionalism in organizing the layout for the content. When you write a book, the chapters will be progressive and relevant to each other. It is the same when you write content for a website. You cannot write based on your mood. You have to stay organized, write in sequence and put your articles into specific sections so that your reader can easily follow and search for articles they need.

SEO helps create many unique ideas:

The act of understanding and researching new topics is part of the SEO process. And for a website focusing on a specific niche market, this also means that writers will have more difficulty in finding new and unique things to write about. Fortunately, SEO helps us along the way. Content writers may use the knowledge of SEO tools to find new themes for their blogs, newspapers, or infographic pictures. For those who have not been exposed intensively to SEO, it can be more difficult.

SEO create opportunities for content:

Due to the changes and the rapid development of today's SEO world, content can be published in many different forms and bring enormous benefits. The use of SEO for website content helps bring site traffic, increase rankings on Search Engines results, and enhance the customer conversion rate, etc. In addition, SEO also bring the opportunity to share content in blogs, webinars, ebooks, presentations, animations, interviews Q & A, videos, etc. As content marketing is so profitable and the old way of keyword stuffing just does not work anymore, SEO specialists now focus on quality content, which make the content writer’s role much more important than ever.

SEO ensures that the content can be found:

This is obvious but extremely persuasive to those who think that SEO is damaging the contents. SEO is becoming more closely. It does not only help you understand the audience, understand how to use the correct terminology, how to organize relevant content, etc. but also optimize content for better user experience. Thus without SEO, your content will hardly be known in the sea of similar articles.

The above analysis indicates that “SEO does not kill your content”. In fact, both of them work closely and complete each other to gain a mutual interest: improving user experience – a decisive factor in Search Engines rankings.

Read more: Best Advices on On-page SEO for 2014 and onwards (Part 2)

Sources: References from reliable SEO forums and websites.

 

Tags: SEO Company Singapore

Read More

The 4 Common Challenges of SEO

Have you ever faced any such challenges in your SEO consultancy career? If you are in the search engine optimization services industry, you can understand these challenges to overcome.

1. The right sources for information

It’s is very essential to identify the available information in the SEO world. You have to consider what is right or wrong about SEO articles. There are many other very high quality sources for information, but there are also many places that write stuff that will mislead you. So be careful to choose the sources to trust.




2. Everything can change

Most of people believe that if a site is ranking well, that serves as proof that every tactic they are using is okay. But unfortunately, it is not true. You can copy another site’s tactics but it does not work for you at all — or worse, you might get penalized for it. What is the reason? Google algorithm always change and you have to follow it. The life of an SEO is always an adventure and it is really interesting if you want to discover it.


3. Integration

The challenge is in learning a large number of different facts about SEO, then figuring out how to integrate them into a cohesive plan for a given website that makes sense. Defining what you need to prioritize your opportunities to make profit. With ever-changing algorithms, you should try to discover new things and successfully integrating them into a deeper understanding of the craft.


4. The tough Competition

Many websites follow shady link building, duplicate content, exact match domain, and many similar practices, which make them successful temporarily.
Many competitors use tricky approaches to get top positions and they are never penalized. It makes SEO team disappointed for using white hat SEO techniques.

 Sources: Retrieved from various reliable SEO websites
Top SEO in Singapore, Top SEO Services in Singapore

Read More

Rank higher in Search Engines by focusing on user experience (Part 1)

All major Search Engines continuously update their algorithm to improve their performance to enhance users experience by providing the most useful and relevant results possible. It is hard to define the users’ expectation on “the best” content when they search, the Search Engines still have some criteria to rely on to identify what kinds of pages and websites that one specific users may please. However, those websites share several common attributes:

• Easy to use, navigate, and understand
• Provide useful information that is relevant to the query
• Deliver high quality, legitimate, credible content
• Professionally designed and accessible to any kind of browsers

Although there has been major improvement in the way Search Engines “read” a text, view an image or video, they still retain some of the limit of a machine when understanding human’s resources. Thus they need to rely on meta description and tags on websites and web pages to rank content. Search Engines cannot understand exactly how human interact with each other or with them, but they can use statistics retrieved to grasp how real people engage with web pages. This kind of insights would give them the means to increase the quality of the pages for their users.

On Search Engine Rankings

There are a certain number of elements with which the Search Engines use as references. Those factors are keywords, links, and website’s structure. In addition, Search Engines assess a website by its user on-siteengagement and linking patterns through the act of machine learning. Usefulness and user experience are also critical factors influence the Search Engines rankings as although it is indirect, they provide valuable measurement to a website’s external popularity and popularity is a signal of high quality. We know too well by now that no website with crappy content can be popular or deserved to be ranked high.

Creating an insightful, sympathetic user experience can guarantee your site’s positive evaluation from both users and Search Engines. Useful and interesting content can encourage readers to share, bookmark, or even return to your site in the future as they have satisfied with their needs the last time. That is how you gain loyal readers and push your rank higher. 

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singpore

Read More