Showing posts with label SEO experts services in Singapore. Show all posts
Showing posts with label SEO experts services in Singapore. Show all posts

Wednesday, February 11, 2015

Create quality content for SEO in 2015

8:53 PM Unknown
From the last article, SEO Experts in Singapore has highlighted five significant SEO trends for 2015. One of the most influential factors that can greatly contribute the success of any SEO campaign is quality content generation. That been said the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Thus, the best SEO services 2015 would definitely take a closer look intocontent marketing for better optimizing clients’ site in 2015. In this article, SEO Experts in Singapore would like to demonstrate some content strategies that should be applied to any website craving for high position in the search engines results pages. 
1.Hierarchy: Reader, then Search Engines.
The advice here is to write for readers, then optimize for search engines. Search Engines and readers are getting smarter and more demanding every day. Search engines would not be willing to crawl crappy, SEO-made content. The search would only read the content on your page if they sense that your page is legitimate and the articles seem to be satisfactory to their search intentions. Therefore, you should pay attention to what to write, how to write, and how to present it in the most prevailing way. If you want to keep the readers’ eyes on your site, make yourself irresistible by creating useful and unique content for them.
SEO experts in Singapore, quality content
4 U's formula for useful and friendly content.
2.Avoid keyword stuffing:
Once upon a time when search engines have just walked their first step and SEO was new to the world, keywords spamming seemed like one of the most effective ways get to higher ranks. Things have changed now, and proper keywords usage is required more and more skills to be done. Intensive exploitation of keywords by incorporating repeating targeting keywords many times in an article would no longer create any value to the whole SEO campaign. High keyword density is not favored by search engines and keywords stuffing may even get you penalized when use to aggressively. Thus, try to insert keywords into your articles content wisely, make their appearance part of the content.
Related news: Keyword Usage (Part 2)
3.Use synonyms for keywords:
Put keywords phrases variations and synonyms into your content. This is actually a practice to avoid keywords stuffing. By using variations and synonyms, you can insert more “keywords” into the content but still keep its natural look.
Related news: Keyword Research
4.Use long-tail keywords and their variations:
There is a high demand for long-tail keywords as they can be utilized to target high quality low competition sections.
You can use tools to select long-tail keywords that can better blend into your content. Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google will suggest you on the highly related keywords variations to your targeted keywords. By using long-tail keywords, you can make your content more relevant to various topics and partly push your primary keywords on the search engines’ ranking. 
5.Write content with quality to get noticed online:
It can never be emphasized enough: quality content is the new links building techniques. The more effort you put into writing long and resourceful articles, the higher possibility they will naturally be shared by the readers. The more shares your content get, the more relevant the search engines evaluate it. Do make your content visible on social media platforms and guest blogs.
SEO experts in Singapore, SEO quality content
Remember: Quality over quantity!
6.Write content that are expected to be useful to prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.
7.Pay attention to title tags and meta descriptions:
They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression. 
Related news: Keyword Usage (Part 3)
While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) Search Engines can be to original and valuable articles, as well as regularly updated web content.
With these specific criteria mentioned above, we hope you can grasp the general idea on the quality content for SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services Singapore 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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Friday, February 6, 2015

Watch out for these SEO trends in 2015

1:00 AM Unknown
For 2014, SEO changes evolved around the anti-spamming efforts from Google developers and the traffic explosion from mobile and other smart devices. With 2014 retrospect, we can expect major changes regarding these factors in the on-going year 2015. The best SEO services 2015 would definitely take a close look into these factors for better optimizing clients’ site in the days to come. 
These are five SEO trends that SEO Experts in Singapore would like to highlight for 2015:
1. Optimized for Mobile
If you have not thought of optimizing for mobile and other relating devices, now would be the perfect time to start. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. A new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015. This directly expresses Google’s high expectation, thus resulting in the expected preferential treatment of Google for mobile-friendly websites in the near future.
SEO experts in Singapore
You can check your website for mobile friendly features with the link below:
2. Rich snippets
Snippets are the whole description of a website on the search results pages. A snippet includes a title, a custom and brief meta description, and the website’s URL. These are all important factors that can influence the ranking and the click-through rates of web pages. Google Rich Snippets are snippets that are more specific and present more details of one website and its features to the viewer depending on their search queries and needs.
SEO experts in Singapore, rich snippet
3. Disavow link
Disavow link would be handy the most when your site happens to receive Google Penguin penalty or unintentionally accumulate bad links. When you ask some random site owner if they are well aware of all the links coming to their site, the answer is likely to be “No”. 
When you practice the backlink building too aggressively and randomly in the past, now is the time to use Disavow to remove bad links if you don’t want to see your site got penalized by Google, or worse, disappeared. 
Here are some possible sources associated with bad links problems:
  • Links on Footers or Sidebars: A site linking to other websites from its footer and sidebar? Google no longer see this as a normal thing and is ready to punish those who do not comply. 
  • Links with low quality: We assume that all the site owners nowadays know exactly what consequences would come with bad links. This is especially true when Google has paid more and more attention to the content quality and its respective user experience. Thus, you have to be more delicate when build links for your site.
  • Links from web pages that have been punished: those links are also considered as bad links. Once you are punished with a penalty, you can hardly gain trust from Google again.
  • Dirty SEO practices: Some of the SEO practitioners surreptitiously construct the low quality link portfolio pointing to their competitors’ sites. So be cautious to these dirty tricks.
4. Switch to HTTPS
It is officially stated that HTTPs format would have a significantly positive influence on a site’s ranking. As this process would not so complicated, it is highly recommended that you switch to use HTTPs for your site. However, you should pay attention and make sure to not accidentally create any duplicate content due to wrong settings.  
SEO experts in Singapore, HTTPS linking signal
5. Use Content marketing to build links 
Related news: Keyword Research
Content marketing is the new link building technique. It is proven to have positive influence on site rankings. Anyone would unwilling to link with a page that provide original and valuable information for their needs? When done correctly, content marketing with an appropriate list of keywords gives you these below advantages over your competitors:
  • Popularity on social networks achieved when one or many articles on your site are spread all over many social platforms.
  • Brand recognition.
  • Links from reputable sources.
  • Traffic from the referrals.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO trends for 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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Tuesday, February 3, 2015

Identify the SEO standards from one website

1:45 AM Unknown
In this article, SEO Experts in Singapore would like to introduce you to the SEO standards of one website. 
There is a large number of SEO Experts in Singapore ready to accomplish your specific SEO needs. When you decide to hire them for your SEO campaign, it is highly likely that they would assure you that they would build you a website with SEO standards. However, “SEO standards” is a relatively flexible concept as it is really hard to identify and evaluate the SEO standards they are talking about. If you do not know how to assess the SEO efforts the SEO services providers have put on your website optimization process, you may end up being riffed off by them without having actual expected benefits from the services. Although there is no official guidelines on how to construct a website with SEO standards, there is still a list of criteria from experiences to look into when designing a website for SEO purposes. Make sure to track these items when receiving a website with SEO packages from your SEO services providers.
SEO experts in Singapore

Originality
This is one of the many criteria that our SEO Experts always pursue during their SEO process. Investment on creative and useful content that actually add value to their online browsing purposes would bring impeccable clients’ responses to you. You may very well attract potential clients to your site if:
  • Provide clear and legitimate information, not just merely self-PR content.
  • Provide original content that is more outstanding than rival sites.
  • Incorporate attractive text, images, infographics, and videos, etc. 
  • More than 80% of users rated the content is of high quality.
  • Almost all users will not return to the results page to visit a website on the subject.

Unforgettable experience for users
This is the top priority for every website as the first reason you start building your website is to share. So bare these following attributes when you share your knowledge and experiences. 
  • Content on site is easy to read and understand. Internal links are consistent and useful to the end readers.
  • Interface is friendly and easy-to-use. Each section or article can be reached easily from anywhere inside and outside of the website.
  • Layout is apparent and appealing. Key information is highlighted properly.
  • Time for page load should be short. The desired time is smaller than 0.5 second per page.
  • The number of file attached to each page should be minimized.

SEO-oriented content
The following criteria are some of the most practical tips consolidated from our SEO experts’ experiences and also from other specialists in the field. 
  • Content should target only one primary keyword and s set limited hand-picked words that are directly related to the intended topics.
  • Primary keywords are placed at the beginning of the title tag.
  • Primary keywords should be appeared in the domain name URL.
  • Natural writing style. Logical content incorporated with targeted keywords. 
  • Highlight keywords in the article in bold/ italic or by increasing the font size.
  • Insert primary keywords to Headline (or H1).
  • Repeat primary keywords at least 2 times in the body of the article.
  • Secondary keywords can be inserted into headline, title tags or article content when appropriate.
  • Alt tag for image should be meaningful and contains keyword-rich.
  • Anchor text should also contain significant keywords.
 Related news: Keyword Research
Related news: Keyword Usage (Part 1)
Related news: Keyword Usage (Part 2)

Social media sharing oriented content
With the explosion of the number of people using social networking today, sharing content related to your website’s purposes is extremely important. You can refer to the website ranking factors for social networks below for the basic 
  • Meaningful domain names.
  • Install the add-ons of the popular social networks that allow readers to easily share content when needed.
  • Make your content attractive and worthy enough to be shared. 
  • Use Facebook and Twitter Open Graph Cards when necessary.
SEO experts in Singapore

Help spiders’ access web pages easily by:
  • Static domain address (does not contain dynamic parameters)
  • The contents of the article can be found by only one single URL (all the duplicate content should be redirected or refer back to main page by rel = canonical tag)
  • Content should be downloaded directly inside HTML code (not via JavaScript, AJAX, or iFrames, etc.).
  • Every page should be reached with no more than 4 clicks from any location on site. 
SEO experts in Singapore

  • Redirects from other (older) versions to the new version by 301s or rel = canonical tag (not 302s).
  • If the site is temporarily unavailable, use code 503.
  • Use the robots meta tag robots.txt file to allow Search Engines bots to scan and index the data on the website. 
  • Main server of host providers does not interfere with bots’ operation.
  • Make sure to keep a moderate length of the major components of the page:
  1. Title <65 characters
  2. URL <90 characters
  3. Description tag <150 characters
  • Sitemaps XML file should contains the URL

Copyright, Meta data, Schema and Rich Snippets
One of the ultimate criteria of a site that achieve the standard SEO is its ability to attract and stimulate users.
  • Use rel = author and rel = publisher tag to provide information on the content author and publisher. (Google Author has been removed currently, but you can use other Rich Snippets to attract attention on SERPs).
  • Use the options as in schema.org to mark up content.
  • Use both primary keywords and secondary keywords in the description tag.
  • Write a compelling description to attract users from the first site to increase your CTR.
With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO standards for a website. If you ever need help from SEO experts in Singapore to build a website with SEO standards, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.
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Wednesday, January 14, 2015

Cheap SEO services recommendations.

11:27 PM Unknown

Why my website needs SEO services?

This is probably the question that everyone wants to ask when first heard of SEO. Along with the development of IT, online procurement has become more convenient with just one click away from having those chosen products delivered directly to home. So, if your products appear on the Internet, have you had the vague idea how much your sale would increase yet?

As we all know, almost 80% of users use the internet to search for information on the major search engines like Google, Yahoo, Bing, etc. to find out the information on products and services they need quickly and accurately. However, there are many companies offering the similar products and services as yours, how customers can find you (your website) rather than your competitors?

As the Search Engine marketing is so important, Search Engines Optimization techniques have been developed. Those are the tactics designed to push your website to top of Search Engines for a specific business-related keywords, so that when a user enter that particular keywords, you company’s website would appear before your competitors’, hence increase traffic to your site. Yes and this huge traffic can easily be converted to potential clients if your targeted keywords are appropriate.



It doesn’t matter who you are, 

You have just established your business and you want to build an effective Internet marketing campaign to advertise you products and services to their consumers?

You are a long-time existing company who wants to increase brand awareness online and expand your market?

Or you are an individual whose Website is not well-known and you want promote your website to share useful information as many people as possible, but are short in fund?

It’s time you find a suitable SEO services company, who would provide cheap but still effective SEO services for your business goals.

Then the question remains is how to identify a qualified cheap SEO services provider?

Currently, there are many SEO services providers in Singapore with different fees charged. A higher fee is usually thought to be associated with higher quality of services. But that may not be the case all the time. There are many ways to check if your campaign SEO is running smoothly. Follow our tips and you can find a cheap SEO services provider but can still ensure the long-term rankings for your website.

A reliable SEO services provider usually has:
  • In-depth knowledge in the field of SEO.
  • Consistently high conversion rate.
  • Dynamic and experienced staff.
  • Reputable partners.
  • Long list of successful SEO cases.
And above all, they never promise anything unrealistic as they know their capability and they have to assure their current clients the long-term results before attracting any potential clients.

How that top-notch SEO provider can offer you cheap SEO services?

They are experienced, thus they can always find you the shortest and most efficient way for you optimization needs with minimum cost. Moreover, they have an enormous amount of available resources (especially the link building resources) from previous projects that can also be utilized for your website SEO.

How cheap SEO services bring benefits?
  • Advise on suitable keywords for the marketing campaign. 
  • Track performance of keywords and visitors’ behavior to the keywords.
  • Help clients enhance customer base. Help businesses expand markets and diversify products offered.
  • Advise on Search Engines friendly website designs that are also suitable for industry and services.
  • Increase brand awareness by properly-edited content and social media marketing. 
In this new age of Internet Marketing where there are a variety of SEO Experts services in Singapore to choose from, it is extremely hard for one person to identify a company that has the potentials to provide the most reasonable SEO services. Hope this article helps you determine the effective and cheap SEO Services for your Company, and not just in Singapore, but anywhere in the World.

Sources: References from reliable SEO forums and websites.

Tags: SEO Experts in Singapore.
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Tuesday, December 30, 2014

Bing Webmaster Tools and Moz Open Size Explorer

5:47 PM Unknown
Bing Webmaster Center
Key Features:
  • Crawl Stats 
Like Google Webmaster, you can also submit sitemaps to help Bing to discover and prioritize your content. You can discover errors encountered and know how many pages of your site Bing has crawled.
  • Sites Overview
It will provide you a single overview of all your websites' performance in Bing powered search results. Metrics at a glance include clicks; impressions, pages indexed and number of pages crawled for each site.
  • Index 
 You can evaluate how your content is organized within Bing, submit URLs, remove URLs from search results, explore inbound links and adjust parameter settings. It allows webmasters to control how Bing indexes their web pages.
  • Traffic 
The traffic summary in Bing Webmaster reports impressions and click-through data by combining data from both Bing and Yahoo search results. It will give you average position and cost when you buy ads targeting each keyword.
Moz’s Open Site Explorer provides similar data:

Key Features:
  • Social Share Metrics 
 There are many ways to track and evaluate Facebook Shares, Likes, Tweets, and +1's for any URL. It will give you a single overview your Social Media Campaign to evaluate and adjust.
  • Identify Powerful Links 
To help you determine which links are the most important you can open Site Explorer sorts all of your inbound links. By using metrics you can identify powerful links.
  • Analyze Link Anchor Text Distribution 
Open Site Explorer shows you the distribution of the text people used when linking to you.
  • Head to Head Comparison View 
This feature allows you to compare two websites to see why one is outranking the other.
  • Find the Strongest Linking Domains 
A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. It makes sense to have links from a wide variety of domains to demonstrate to Google that your website is trusted by a number of different organizations.  This tool shows you the strongest domains linking to your domain.
Sources: References from several reliable SEO forums and websites.
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Monday, December 29, 2014

Basic Webmaster Tools for Google

6:22 PM Unknown
Google Webmaster Tools:
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. And it shows traffic for each keyword separately; it gives more information about website performance according to Google search query.
  • Settings
Geographic Target 
It is very good to let Google know the geographic location of your site. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If your site is tailored to a certain geographic location, you may want to use this feature. Google says, "If your site is targeting users within a particular geographic area, please provide us with the relevant information below, using only the fields that apply to your target audience."
Preferred Domain 
The preferred domain is the one that a webmaster would like used to index their site's pages. If a webmaster specifies a preferred domain as http://www.SEO-experts.com.sg and Google finds a link to that site that is formatted as http://SEO-experts.com.sg, Google will treat that link as if it were pointing at www.SEO-experts.com
URL Parameters 
URL Parameters enable pages to capture and utilize parameters set dynamically in their URLs. Its values are set dynamically in a page’s URL, and can be accessed by its template and its data sources. This makes pages incredibly dynamic, enabling a single page to power an endless number of views.
 You can indicate to Google information about each parameter on your site, such as "sort=price" and "sessionid=2". This helps Google crawl your site more efficiently, ignoring those parameters that produce duplicate content and increasing the number of unique pages Google can crawl on your site.
Crawl Rate 
The crawl rate affects the speed of Googlebot's requests during the crawl process. It has no effect on how often Googlebotcrawls a given site. Google determines the recommended rate based on the number of pages on a website.
  • Diagnostics
Crawl Errors 
 If Googlebot encounters significant errors while crawling your site, such as 404s, it will report these and identify where Googlebot found the link to the inaccessible URL.
HTML Suggestions 
You should be careful of unfriendly HTML elements. Specifically, it lists meta description issues, title tag issues and non-indexable content issues. Because it will affect your rankings.
Malware 
Malware is any software used to disrupt computer operation, gather sensitive information, or gain access to private computer systems. Google will inform you if it has found any malware on your site. Malware is not only bad for users, but will have a severely negative effect on your rankings.
  • Your Site on the Web
Many SEOs complain that the data in Webmaster tools is often incomplete and offers rough estimates at best. These statistics offer unique insight to SEOs in particular, as they report keyword impressions, click-through rates, top pages delivered in search results, and linking statistics. 
  • Labs
The Labs section of Webmaster Tools contains reports that Google considers still in the experimental stage. Site Performance is one of the most important of these reports. It indicates how fast or slow your site loads for visitors.
  • Site Configuration
You can submit test robots.txt files , sitemaps, adjust sitelinks, and submit change of address requests when you move your website from one domain to another. 
  • +1 Metrics
When users share your content on Google+ with the +1 button, this activity is often annotated in search results. Watch this illuminating video on Google+ to understand why this is important.

Sources: References from several reliable SEO forums and websites.
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Thursday, December 25, 2014

Search Engines' fundamental protocols

8:12 PM Unknown
Below is the list of basic elements for Search Engines their usefulness:

Sitemap:

A sitemap is designed to guide Search Engines through all the content of your website, lead them to each piece of information on your site and help them to classify your content. There are a few different forms of sitemap with highlights on different types of content such as news, mobile, images and videos, etc.


XML:

Extensible Markup Language (Recommended Format) is the commonly accepted sitemap format as is extremely convenient for Search Engines to crawl and it can be made by various sitemap generators. It also provides a consistent control on page parameters. However, file sizes required for XML format are huge.

RSS:

Really Simple Syndication or Rich Site Summary is easy to manage as you can code it to be updated automatically when you add new content. However, it is hard to under understand and use because of its updating properties even when it is actually a dialect of XML.

Txt:

Text File is the easiest format to use with one URL per line up to 50000 lines. But this format does not offer the feature to add meta data to pages.

Robots.txt

The robots.txt file is made by the Robots Exclusion Protocol and stored on a website's root directory (e.g., www.google.com/robots.txt). The robots.txt file guide automated web crawlers (search spiders) when they visit your site. Robots.txt give out th location of sitemaps file and crawl-delay parameters. It can help you to give hints on which part of the site you want bots to crawl and which you disallow.

Meta Robots

The meta robots tag creates page-level instructions for Search Engine bots. Thus it should be included in the head section of the HTML document.

Rel="Nofollow"


The rel=nofollow attribute allows you to tell Search Engines not to follow a particular link, but some engines still follow them for discovering new pages. These links certainly offer much less value than their followed counterparts, but are useful in situations where you link to untrusted sources.

Rel="canonical"

Two or more copies of identical content are often shown on your website under different URLs. For instant, the following URLs can all lead to a single homepage:
http://www.SEO-experts.com/
http://www.SEO-experts.com/default.asp
http://SEO-experts.com/
http://seo-experts.com/default.asp
http://SEO-experts /Default.asp

We can identify this by ourselves. However, Search Engines can consider these five URLs as separate pages. When they find out that the content on each of these page are the same, they would eventually devalue your page due to duplicate content. This issue can be solved by the canonical tag as it indicates the Search Engines which page is the singular “authoritative” version.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts Services in Singapore
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Sunday, December 21, 2014

How to construct a links building campaign (Part 1)

8:33 PM Unknown
The first thing and also the hardest thing to do in links building campaign is to develop the strategies. However, links building is extremely hard to evaluate. We all know that the Search Engines have a precise internal system and mathematical metrics to judge each link. What we don’t know is how that system and algorithms works.

SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:

Ranking for Relevant Search Terms:

One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.

mozRank:


mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.

Domain Authority:

Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.

Backlinks of Competitors:

By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.

Number of Links on a Page:

According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.

Potential Referral Traffic:

Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.


Conclusions:

It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.

Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.

Sources: References from several reliable SEO forums and websites.
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Thursday, December 18, 2014

How to build links (Part 2)

11:44 PM Unknown
Link building is not only one of the most difficult pieces of a SEO's jobs, but also the most crucial element to success. There are several contributions to a successful link building plan. Those are creativity, hustle, and even funds available. There aren’t any two identical link building campaign as the link building methods one SEO experts choose mostly depend on their websites’ attributes and their own personalities. Below are three fundamental types of link acquisition.
  • "Natural" Editorial Links
Those are links from other websites and web pages that naturally want to link to your content or company. To obtain these links, you do not need to practice any sophisticated SEO tactics. All you need to do is making your content worthy and attractive enough to make strong impression on others. 
SEO Experts in Singapore, editorial links
  • Manual "Outreach" Link Building
When SEO experts ask bloggers for links, submit their site to directories, or pay for any kind of listings, they are creating “Outreach” links. By clarifying to the link target why making a connection with them is in their target’s interest, SEO experts often creates a value proposition. A few illustrations are filling out forms for submissions to a website award program or persuading your thesis dissertation instructor that your report is deserved to make an appearance on a public journal.
  • Self-Created, Non-Editorial 
A tremendous number of websites offer any guest the chance to create links through guest book signings, blog comments, forum signatures or user profiles. These kinds of links although contribute little to the whole link building campaign, but the more the better. Generally, Search Engines constantly decrease the value of the majority of these types of links. They can also take steps to penalize those websites that go after these links aggressively. Nowadays, these sorts of links are somehow classified as spammy links and should only be used with cautions.
The Power of Social Sharing
From around 2011, social sharing through Google+, Twitter and Facebook gradually increases its influence on search. Search Engines, and specifically Google, have started to intensively integrate social signals into their search results. Those social signals differ between two individuals. They may receive personalized results retrieved from their social circle on their social network accounts. These kinds of results were once hardly in top ten, but the social sharing influence has totally changed the game.
 SEO Experts in Singapore, social signals
The potential of this trend is too big that Internet marketers have begun to reap the opportunity. They started to pay attention to expand their circles on social networks by sharing a lot of interesting information to grasp users’ attentions with the hope to be promoted in the search results. It is even more beneficial to have your content shared and praised by some of the highly influential “friends” in their circle.
However, social sharing is not the same as links. Although it is proven that shares through social networks do affect ranking to some extent, links building is still a more favored way to promote your content than any other techniques.
Sources: References from several reliable SEO forums and websites.
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