Tuesday, March 24, 2015

Top SEO in Singapore suggested that if you want to have an effective SEO campaign you should avoid common SEO mistakes. These will affect the SEO progress and ranking in Google results.

Sunday, March 22, 2015

Top SEO Singapore recommended that you should utilize both your Social Media and SEO effort together with the purpose of achieving the same goals. Both of them aim to increase brand awareness of customer, engage visitors and increase your search rankings.

Admittedly, content is one of the most important factors that directly affect your target audiences for Social Media. It is good if you give your potential customers great, useful content. With a big effort, you can combine social media and SEO to improve your search rankings. This article will show the relationship between social networks and search engine. Moreover, you can find out the ability to utilize Social networks to support SEO campaigns.
Optimizing Your Posts
Social Media
Social Media
There are many methods to send out your message to audiences through a video, a blog or an infographic. Some people like reading the inforgraphic or watch the video than ordinary text content. They said that it inspires them to read information of content. In addition, it makes your content more understandable. Thus, more and more content marketers try to build a creative content through these methods that make Google easily index your website.
Increasing Followers
It takes a long tine to gain a lot of followers that contains a significant influence on your rankings. Many brand’s followers and fans interact with their website or a specific form of content, they will recommend destination to their respective social connections. You can create a hot topic, conversations or contests and then draw their attention through promotion. If they want to enjoy and agree with what you write they will follow your page. It helps you reach your target customer and communicate with your audience easily. In addition, there are many ways to increase your followers by posting useful articles, helpful tips, and open inquiries. You should encourage current followers to enjoy and help build your authority for new followers.
Encouraging External Inbound Links
SEO-backlinks
It’s good to start by come up with new ideas and make your content more interesting and high quality, which encourages more external sites to link your content. External links are links which another website links to your website or you link out to theirs. Most people agreed that external links is the single most important objective for getting high rankings. Thus, it is worth developing your social reputation as an authoritative leader and maximizes your potential external link sources.
 Increasing Brand Awareness
There are many elements lead to a successful brand. You can optimize your website for your target market and use the same logo, colors in all media networks. Increasing your reputation on social media, through improve the quality of content. Finally, there’s no specific way to improve your authority other than to give your audience a quality experience.
Optimizing your local SEO
Local-SEO
Top SEO Singapore suggested that you should take part in a local festival, tradeshow and interact with other local brands on social media. You should motivate users to give reviews on your website or social networks. For example, you can provide them with free drinks, discounts or coupon. Moreover, it is good to make a post and invite other local residents to comment. Especially, you have to make sure that you will include city/st in your title tag, H1 heading, alt text on images, content and URL.

Conclusion:

It is good way to prepare a competitive SEO campaign. With a professional team, Top SEO in Singapore ensures that you will achieve your SEO goal quickly with affordable price. If you have any concern, feel free to contact us.

Source: Consolidate from many SEO resources

Thursday, March 19, 2015

To increase the quality of search results for users, Google have launched a new algorithm for doorway pages. SEO Agency Singapore warned that this change will affect your websites using “doorway pages” and how to rank in Google results.


SEO Company Singapore recommend that when you initiate your SEO campaign, you should first choose the main keywords, then conduct a competitive backlink analysis, measure SEO parameters along the process and make periodic SEO reports to track your SEO progress. This practice will help you know exactly what you should do and properly optimize your website for search engine.

Many businesses make the decision to focus on SEO to boost your website in Search results. SEO specialists try to put efforts into optimizing their website in the first place, which make it easier to attract target audiences. Otherwise, it takes longer time to improve website rankings as you will need to intensively examine and modify your SEO strategies over and over again.

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Thus, it is good to spend a few minutes checking your SEO plan first. Here are some main factors that you need to consider:

Meta-titles

SEO Company Singapore believes that the page title plays an important part of SEO. It is good to include It should include the main keywords for your page. It will make your readers easily see your website and click it on.

Meta-keywords

What’s about Meta- keywords? Do not waste your time adding keywords to meta-keywords because search engine will devalue them. Additionally, meta-keywords seem to be spam and don’t offer any SEO related boost.

Meta-descriptions

Some people ignore the meta-description because they could not see benefits of them. But it is an important thing to provide useful information to user and search engine. So, you should exactly determine targeted keywords for meta-descriptions with 150-160 characters. Try to create unique and relevant Meta descriptions for your page.


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Redirects 301 and Canonical URLs

You can use 301 redirects and the rel=”canonical” link element to send traffic from the other URLs to your preferred URL. If you utilize a server-side 301 redirect, SEO agency in Singapore ensure that your target audiences and search engines are directed to the correct page.

Create clear, friendly URLs structure


Admittedly, clear and simple URLs rarely cause problems and might bring benefits. They will help the readers easily find your website. So, this will increase CTR for your site. In addition, it is the best way to use well-structured URLs with important keywords in them.

Sitemap XML and HTML

An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of site navigation. The anchor text in the outline is linked to the page it refers to. Your website should always have an HTML or an XML sitemap, and this should be registered in Google Webmaster Tools.


Avoid 302 redirects

You have to make sure that there are not any 302 redirects in your website. 301 redirects are permanent. Another reason to use 301 redirects instead is that then your URLs maintain their link popularity. If you set up 302 redirects, Google and other sites that determine popularity ratings assume that the link is eventually going to be removed. So, 302 redirects are temporary.

404 error pages

The 404 error message is an HTTP (Hypertext Transfer Protocol) standard status code. It is the error page displayed whenever someone asks for a page that’s simply not available on your site. It happens because there is a link on your site that is wrong or the page might have been recently removed from the site. As there is no web page to display, the web server sends a page that simply says "404 Page not found". It is a good practice to customize the 404 error page so that it includes a brief sitemap or/and a search feature for your website. This helps the user to find the information he is looking for and prevents him from leaving our website.

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As you can see, those advices do not include black hat tactics – those that are becoming more dangerous and accompanied with various serious consequences. Nowadays, search engines and smart users can easily sense the black hat tricks even when they cannot identify those tricks exactly. Therefore, what to do now is to focus on improving your site and bring real value to your customers, then the search engines will definitely recognize and favor you.

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If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Wednesday, March 11, 2015

There are many ways to send message to your target audience. Have you ever try creating an infographic before? It’s right time to create your own infographic. Top SEO Singapore will recommend some tools which is easy to utilize and useful for content marketers.

Monday, March 9, 2015

In technology, what was applied today may already be outdated tomorrow. Turning to 2015, your company strategies should be reevaluated and go along with current trends. By observing, researching and practicing thoroughly, our SEO specialists at SEO Company in Singapore have predicted some of the most promising tactics that you should explore in the up-coming months of 2015.

1. Optimize for mobile search

As you can see, nowadays smart phones play an important role which is irreplaceable in the society. According to a study by GlobalWebIndex in 2014, about 80% of adults now have a smartphone; they use their free time, both day and night, to check their smartphones for many purposes such as watching movies, reading reports and searching for necessary information search…There is no doubt to say that 2015 is the year of mobile . Therefore, every website should have a mobile marketing strategy for 2015 and beyond. Building a mobile-friendly site which is equal in presence, content and search ability as your desktop site is an absolutely perfect solution.

Related news: SEO trends 2015 - how to optimize for mobile search

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2. Get active on Social Media

Social networking sites are gradually showing their efficient role in pushing business to a new level. Some people even believe that social signals are part of ranking algorithm to support business to reach its audience. This is an indirect way of gaining links. Social signals are not links, and they do not possess the same ranking impact as links. However, as you share your content, other people will read it, notice it, and start linking to it, too. That’s where the links come in.


To build an online reputation and promote your company/website, you can try by becoming a member of the most popular social networking sites like Myspace, Facebook, Linked In, Twitter… and creating a profile of your own; extending your network online, getting connect with your friends, sharing things with each other etc.

3. Focus on Brand Citations

Recently, because of the fact of deceitful link building, Google has developed systems to estimate where the link is coming from and assess more (or less) value to it as a result. In addition, Google is now place more emphasis on brand citations and mentions which will become as powerful as links.

It can be known clearly that a popular brand would have more people talking about it online, compared to one that is simply good at manipulating the algorithm and has invested heavily in link building to that end. In other words, better-known brands generally attracting greater numbers of mentions than others.

4. Optimizing Content with Photos and Videos

SEO specialists at SEO Company in Singapore showed that a website having only content will get less ranking than a website with photos and videos content. It is not difficult to optimize videos and photos, and helps in getting better traffic.

Photo Sharing: Publish/share your website product pictures and make them public. Let your friends see them and comment on them as well, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Do the same with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.


“Life is a journey, not a destination” can be applied to SEO. Taking these tactics may help your site rank, but optimizing a website is a practice that doesn’t really end. You can stop improving certain pages, but the site as a whole need always be improved.

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

Are you wondering how to get a better return on your Facebook ad investment? Top SEO in Singapore will show you how to manage effectively your Facebook Fan Page to boost your business. It’s a good way to take a look and get some useful information from this article.

Thursday, March 5, 2015

You always have to face the challenges of SEO, which make you think carefully about what you would do to fight for the rankings of your website. SEO Agency in Singapore recommends that you should conduct a competitive backlink analysis to rank higher in search result.

It can be seen that backlinks can affect strongly the rankings of your website. Most people focus on building good backlinks to improve the rankings but they forget to make a plan before. This article will tell you what you should do.

Monday, March 2, 2015

Do you know the importance of On-page SEO techniques? Top SEO Singapore suggests that it’s time to improve your on-page SEO. On-page SEO refers to all the things that you can do on your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.