How you can write a good headline.

Headline is also known as the main factor to captivate your audience. Having a unimpressible headline means you are decreasing your opportunities to engage viewers to your site. In Contemporary Advertising, Arens, F. Williams defines a headline as “words in the leading position in the advertisement”. Understanding its importance, Top SEO Singapore could give you 6 tips on writing effective headlines to capture your potential customers’ attention and make them stay and read your whole article.

1. Be short, simple and concise
You might think that headlines represent the whole content of your article; therefore, they need to be long enough to explain what are going to be described. Well, it’s totally untrue. Keep in mind that your audiences just want to read a short and simple headline before reading on. SEO services Singapore recommends to write around 70-character headline, otherwise it will be cut off by Google. Although there are different types of headlines which are suitable for each kind of content such as billboards, newspaper, magazine, etc… but keeping it short, simple and concise, you will ensure that your headline stands out and reaches the audiences’ attention as well.

2. Base on keywords

As you might know, keyword has played a significant role in grabbing both Google and visitors’ attention. It is even better if you can add your target keywords into headline in order to strengthen its power. However, keep in mind that because of the headline’s limitation of space, you need to use them suitably and wisely.

3. Use strong adjectives

Using strong adjectives in your headlines is one of the best ways to catch your viewers’ attention. Following are some examples of strong words to give you inspiration:
• Unbelievable
• Incredible
• Effortless
• Absolute

4. Use question headline

People are amazed with those things which make them think. An article have a question in its headline is also attractive. You need to take into account of using this kind of headline. Here are some examples:
• Do long-tail keywords bring truly benefits?
• What is SEO trend in 2015?
Question headlines like those really work due to the fact that people will be curious to discover the answer by reading the article.

5. Use “How to” headline

People usually look for useful information which can help them solve their own problems. That’s why headlines having structure “How to” can reach reader’s attention much more other kinds. For example:
• How to draw natural traffic to your site?
• How to create amazing headlines?

6. Use numbers

Numbers never lie. People have tendency to believe in articles with specific numbers. Thus, you should take advantage of using number on your articles, even in headlines. Such as:
• 10 ways to keep your visitors stay longer on your site
• 15 killer tips to choose the best SEO company

Truthfully, top SEO Company Singapore believe that creating headline is the hardest part when writing content that has to represent so many things in such a small amount of space. Hope you can get valuable tips from this article and can write lots of attractive and effective headlines. There is no formula for headline which can fit all kind of business, let’s create your own ones! If you need our help in SEO, please feel free to contact Singapore SEO services. We are willing to support all of you with the best techniques.

Source: How to write an effective headline