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Search Engine Optimization (SEO) is really important to almost small business. Some of them decide to invest their budget to hire a professional SEO services Singapore to build up and run a whole SEO plan, the others will do it themselves to save up their money. Unfortunately, it sometimes leads to fatal SEO mistakes that hurt their small business presence. Following are top 5 popular mistakes that Top SEO Singapore believe can hurt your business career if they are not avoided on time.
2. Low- quality content
Content must be your priority. Nowadays, Google really appreciate those sites which offer valuable information for the readers. And given the changing nature of Google’s algorithms, it can detect such low-quality content much faster than few years ago. Google will measure low-quality content as the one that has some of those following features:
• Don’t deliver any useful information
• Duplicate content from other sources
• Don’t update your content frequently
In fact, containing those kinds of content would lead to a penalty by Google. Your site will obviously to be out of search engines and it is really hard to get back to your previous position.
“The days of SEO being a game outsmarting algorithms are over. Today content marketing strategy and valuable, sustainable strategies are essential, not just tricks and links”- As Adam Audette Chief Knowledge Officer at RKG notes.
3. Low site speed
Site speed is another element which makes you stand out. These days, over 60% of viewers are willing to leave your site immediately if the load time is more than 3 seconds. As a small business, you have to try harder to make sure that your site speed can satisfy the readers’ demands; otherwise, the chance of engaging viewers will be transferred to your competitors.
4. Not keep track of the results
As mentioned above, SEO is a never-ending process which needs to be kept track of the results all the time. You might know that, checking your site’s performance has played an important role in SEO process, regardless of whether you hire SEO services Singapore or do it yourself. Furthermore, regular checks your site can help you avoid unexpected mistakes which lead to be penalized by Google because it gives you an opportunity to react instantly if you detect any troubles.
5. Forget about social media
Many small business owners ignore the importance of social media although this is one of the most powerful weapons to expend your site’s visibility. The reality is that businesses which don’t take full advantage of those channels are missing out lots of qualified opportunities to reach viewers’ attention. Do you have any specific plans to get into social media? If not, do it right now. Updating those social media channels with fresh and useful content, interact with customers and you will see the meaningful improvement.
Source: 5 popular mistakes which is harmful to small businesses
1. Always want to get results instantly
One of the biggest issues of small businesses is that they always desire to get SEO results immediately. If you really want to boost your site’s visibility in search engines and get high ranking in a short period, SEO is not the suitable choice. You should choose Google AdWords which can deliver fast and easily measurable results instead.
By stark contrast, SEO is a long process with tons of things having to be done. Link building strategies, content creation or website design take all of SEO Company time, energy and effort in order to get the best results in the future. The average period that an overall SEO plan takes from 3 to 6 months, depending on your website level, you industry and competitors. Therefore, if you decide to invest in running SEO campaign for your business, don’t look for any instant results. Be consistent, your patience will be rewarded.2. Low- quality content
Content must be your priority. Nowadays, Google really appreciate those sites which offer valuable information for the readers. And given the changing nature of Google’s algorithms, it can detect such low-quality content much faster than few years ago. Google will measure low-quality content as the one that has some of those following features:
• Don’t deliver any useful information
• Duplicate content from other sources
• Don’t update your content frequently
In fact, containing those kinds of content would lead to a penalty by Google. Your site will obviously to be out of search engines and it is really hard to get back to your previous position.
“The days of SEO being a game outsmarting algorithms are over. Today content marketing strategy and valuable, sustainable strategies are essential, not just tricks and links”- As Adam Audette Chief Knowledge Officer at RKG notes.
3. Low site speed
Site speed is another element which makes you stand out. These days, over 60% of viewers are willing to leave your site immediately if the load time is more than 3 seconds. As a small business, you have to try harder to make sure that your site speed can satisfy the readers’ demands; otherwise, the chance of engaging viewers will be transferred to your competitors.
4. Not keep track of the results
As mentioned above, SEO is a never-ending process which needs to be kept track of the results all the time. You might know that, checking your site’s performance has played an important role in SEO process, regardless of whether you hire SEO services Singapore or do it yourself. Furthermore, regular checks your site can help you avoid unexpected mistakes which lead to be penalized by Google because it gives you an opportunity to react instantly if you detect any troubles.
5. Forget about social media
Many small business owners ignore the importance of social media although this is one of the most powerful weapons to expend your site’s visibility. The reality is that businesses which don’t take full advantage of those channels are missing out lots of qualified opportunities to reach viewers’ attention. Do you have any specific plans to get into social media? If not, do it right now. Updating those social media channels with fresh and useful content, interact with customers and you will see the meaningful improvement.
Have you made any of these SEO mistakes? If yes, fix it immediate. Those mistakes sound simple yet they will hurt your business career in the future. Hope you can get valuable information from this article and know the best approach to solve your trouble. If you need our assistance, please contact SEO Company in Singapore.
Source: 5 popular mistakes which is harmful to small businesses
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