What should you do to optimize your website this holiday season?

Your target customers are looking for the reliable website to buy things that they need. Therefore you need to optimize your web pages to reach your target audience, instead of your competitor.

What should you do to optimize your e-commerce site this holiday season?

1. Google Analytics

Advertising agencies in Singapore

It is a good way to review analytics from previous holiday campaigns can inform you on who your audience is, how to effectively reach for them, and how to create calls-to-action that result in sales. And you will know how to write more attractive content than yours competitors. It will help you define some popular keyword and show you where your customer came from.


2. Create a Seasonal Landing Page

Since Landing Page is very important, you should get decorated for the holidays. It will help you collects information about your customers, and gives a place for all the upcoming marketing offers. Jeff Stevens shared 7 Ways to Spruce Up Your Landing Pages for the Holidays on

Wordstream that you can take notice:
Create a landing page that has a sense of urgency or scarcity. This could include a call-to-action informing customers that they have only 3 days left for free shipping.
Display all promotions and special offers prominently so customers know exactly what they’re getting.
Make it easy for customers to check-out with 2 clicks or less.
Make sure visitors can easily navigate through your site.
Add seasonal colors and images to spread the holiday cheer.
Optimize for mobile users.
Have social sharing button so visitors can promote your site for you.

3. Optimize Mobile site
Be sure that your website is ready for mobile users to buy online during the holidays. You can take a look some recommendations from Jeff Bullas:
Streamline your site: Avoid lots of text, Flash/Java and keep file sizes small.
Make it responsive: Website adjusts the device it’s being viewed on.
Integrate Instagram: Share your quality images from Instagram to your blog.
Keep it secure: Make sure your program is up-to-date and you have change username/password
Test: Make sure everything is working properly.

Seo Agency in Singapore  

4. Promotion activities
Offer your target audience voucher, discounts and coupons to motivate them buy more. Discounts and coupons should be a top priority for your online business. During a survey of 4,000 online shoppers from Pricegrabber (via Marketing Land) during October 2013, found that “61% said they planned to download coupon apps for holiday shopping; 55% said comparison shopping apps; 54% intended to download apps from their favorite retailers; 50% said they would download Black Friday and Cyber Monday apps to search for the best deals; and 44% planned to download apps with the ability to scan barcodes.” . It’s great to reach your potential customers.

5. Listing and content
You have to ready to have listing and available content for Christmas and New Year is coming. Everyone is waiting for Big Sale at the end of year. Therefore there are a lot of people will be your customers. Your directory listing is in order; go through your site and content to ensure it’s scheduled and updated accordingly. You should spend time reviewing and editing your content and making sure it will still be published on the assigned date.

How are you preparing your site for the holiday season? If you need help, you can contact SEO Agency  to be consulted about Social Media and SEO strategy for your website.

Source: References from reliable SEO forums and websites.

Read More

Why does your company need SEO?

You should know the importance of Search Engine Optimization. It’s the key to the success of any business. High rankings are the best way for your company to reach to target audience and potential customers.

Read More

SHOW STAR RATING IN GOOGLE SEARCH RESULTS

You can see many web pages try to show star rating for a product/ service in Google Search Results. We call them is Google Rich Snippets Review Ratings. Rich Snippets are few lines of text that appear under search results. It shows under the URL of the Search Listing. This rating is determined by the author of the post or based on visitors response.

Seo Agency in Singapore 

Rich Snippets

The users will decide to click on websites which depend on star ratings. The star ratings are high which show that many users evaluate highly. Noone wants to waste time reading bad content when they search on Google.

Rich snippets basically provides short summary of a page for a specific query in Search results. It will boost your CTR and SEO ranking on Google.

How to Show Star Rating in Google Search Results

1. Search for the code

<div class=’post-footer’>

2. You will find it twice in your HTML, go for second code.

3. Paste the following code below it

<!– Review Star Rating In Google Search Results –>

<b:if cond=’data:blog.pageType == &quot;item&quot;’>

<div><div itemscope=” itemtype=’http://data-vocabulary.org/Review’>

<div style=’display:none;’>

Item Reviewed: <span itemprop=’itemreviewed’><data:post.title/></span>

Description: <span itemprop=’description’><data:blog.metaDescription/></span>

Rating: <span itemprop=’rating’>5</span>

Reviewed By: <span itemprop=’reviewer’><data:post.author/></span>

</div></div></div>

</b:if>

<!– Review Star Rating In Google Search Results –>

4. Save template.

5. Test results on rich Snippets tool

WordPress

If use WordPress, it’s easy to add Rich Snippets to your Website. You know that Star Ratings will attract user and there’s a high chance of users clicking it. Therefore, you should not forget this important factor.

Author hReview

Author hReview is one of the best Star Rating WordPress plugin which will boost your product reviews in Google Search results. For your post reviews you can give half star ratings, get different rating box templates, add images to the rating box.

Schema.org Rich Snippets

It supports all the following types of Schemas: Review, Event, People, Product, Recipe, Software Application,Video, Articles. In addition, It will help Facebook to display proper information when users share your links on Facebook.

KK Star Ratings

This plugin has lots of features and KK Star Ratings allows blog visitors interact with your website by rating posts. And you can choose where to show the ratings. It can be on homepage, archives, posts or pages.

Displaying Rich Snippets Star Rating in Google Search Results will help you improve your site’s Click-through rate and get high rankings on Google. Therefore, you need to find a good SEO agency to optimize your website efficiently.

Sources: Retrieved from various reliable SEO websites

| Advertising agencies in Singapore |

Read More

TIPS TO SEO LOCAL IN 2015

We need to also look into the results from the survey ranking factor of 2014 then come up with some useful guideline to help you design phases for Local Search successfully in 2015. It may sound simple, but it is really not. Take a look at your competitors website content, you may see many similarity and most of those websites also do not have many inbound links. One thing will still remain the same in 2015 is that the best thing you can do for Local SEO in 2015 not to try to fool Google, but make your site better.
Make sure you avoid these basic mistakes, yet many sites are still making:

1. No content on the homepage:

Both users and Search Engines need to know what you have on your page when they first look at your home page. If your website’s home page is provides too little information on what you actually have to offer, then immediately you must add more useful content.

Advertising agencies in Singapore

2. Only a few descriptions on each page:

Our users and the Search Engines will check the usefulness of your website. Do not put vague descriptions on products / services such as “If you want to buy product A, please call us for more information.” Online shoppers want information instantly. So you need to provide useful information right away below any product or service you provide.

3. Spam keyword:

There are too many websites that still use old-fashion SEO techniques. You absolutely cannot rank high for your homepage when what you do is just listing 100 cities in the World, separated by commas. Also, get rid of the spammy tags, quality over quantity remember?

4. Spam title:

You may have around 500 pixel width for your title tag. Whatever behind that allowed length will be cut before displaying search results. Title tags on pages need to be concise. Put keywords at the beginning, then your business name. Do remember stuffing keywords in your title tag is useless.
Optimize for Local SEO: On-site signal is now very important.



- Place City/ ST in your header: Remember, the title tag is extremely important in Search Engine Optimization. Placing the city/ state in the title tag is an important signal in Local SEO.

- Place City/ ST in your H1 tag: It’s not a title or description – but it is also a significant signal related to your Local SEO.

- Place City/ ST in your content: There are too many websites forgot to include city / ST on site content. Local will not work if the content has not mentioned it.

- Place City/ ST in the image ALT tags: Websites that do not have ALT tags on their images makes them invisible to Search Engines. Hence, ALT tags help improve the content on your website. Placing City/ ST in ALT tags help Search Engines grasp where you’re shooting.

- Place City / ST in the URL: If you can fix your URL structure, you can try to put the city/ state in your URL structure. That’s one way to send a stronger local signal to Search Engines.

Important Note: If you update your URL, do not forget to set up a 301 redirect from the old URLs to the new ones.

This is all strategies with the aim of enhancing your website’s quality. Thus, stop thinking about how to get better ranking on Google, rather think how to transform your website into one with the best quality in your field. That’s how you change the rank and gain higher customer conversion rate.

Let us help you along the way. Contact our specialists at SEO Agency in ingapore

Source: Retrieved from several reputable SEO websites and forums.

Detail: http://seo-agency.com.sg/tips-to-seo-local-in-2015.html

Read More

The differences between SEM and SEO?

or How to differentiate SEM and SEO?

Until now, I guess anyone with a glimpse sense of Internet marketing would find the two term SEO and SEM familiar. There have been endless debates on whether SEO or SEM is a better tactic. How different are SEO and SEM, or are they even that different? Hence, to distinguish these two terms is the topic I would like to cover today. First, we need to do some review on SEO and SEM.

What is SEM?

According to Wikipedia, “Search engine marketing (SEM) is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes various marketing tactics. Other than search engine optimization (SEO), SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. For some specialists, SEM strictly includes PPC campaigns and activities. Still, if you use SEO and paid search at the same time, that mixed- method also falls under SEM definition.

What is SEO?

Simply put, Search Engine Optimization (SEO) is an Internet marketing method designed to better optimize a website to help it get higher rank in Search Engine Results Page (SERP), hence leads to more customer conversion rate. An SEO plan would include both On-site and Off-site optimization techniques. How On-site and Off-site optimization techniques help enhance the website performance is a topic we will dig deeper in other articles.

Top SEO Services in Singapore

How is SEM different from SEO?

Through the review of SEO and SEM, some of you might understand the difference between these two methods already. Yes, the main difference between these two terms is that search engine optimization (SEO) is simply a component of search engine marketing (SEM). As mentioned above, SEM includes components of paid search, such as PPC and SMM (social media marketing) also.Therefore, you have to remember that you cannot use the two terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term. SEM is the bigger categories of SEO, yet “which one is better?” is the question only practice and experience can answer.

Source: Consolidate from many SEO resources.

Top SEO in Singapore, 

Read More