Basic SEO Process for Effective SEO Campaign

Each SEO company in Singapore has a different detailed and complicated process for their own SEO approach to a process.

Even the best SEO Company in Singapore cannot guarantee the results of their SEO process as any SEO campaign need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we do not aim to give you any detailed SEO process; rather we present you the general, necessary and effective steps to optimize for a website.

The basic SEO process is consisted of 5 steps below.

1. Keyword Analysis
The first thing to do when deciding to optimize for a website is analyzing keywords and generating a list of keywords that are business-related and are expected to be effective for search. This job can be done with the help of several keyword analysis tools such as Keyword Planner or Ubersuggest Planner and also with Google Suggest keywords.

 

The landing page is also very crucial to the SEO process. In the event that the website you are trying to optimize has been interfered by other parties before, identifying the landing page the last SEO Company used is really useful for you to continue where they left off without starting from scratch.

2. Website Audit
The next step is to check all the website elements whether all of them have followed SEO standards. To evaluate the website, you need to set up supportive tools such as Google Webmaster Tools and Google Analytics. These two basic tools will also assist you in the process of implementing SEO strategies.

On-page Optimization: At the initial phase of executing SEO plan for a website, you should not rush to build links. First, take time to review and standardize all the elements on the website such as title tag, meta description, header, footer, etc. Especially, you have to check whether internal links have been placed correctly with the targeted keywords and the anchor texts with targeted keywords has been linked right to landing page. The more articles a website possess, the longer time you will need to go through all the details. However, you are likely to find keywords ranking increase significantly after this first phase.

3. Content Generating

Take your time to think of possibly useful content from your potential viewers or customers’ perspective. Then write articles with quality as we presume we are well-aware of the importance of content quality. Adding fascinating photos and videos, as well as catchy infographics is a common and efficient way to make your articles look original and attractive to optimize content for search. You can incorporate your primary and secondary keywords into the articles, but make sure that their appearance inside the text is natural. In the articles, you need to pay attention to keyword density. A logical arrangement with a reasonable keywords ratio would make a strong declaration on the topic and purpose of each article to the bots. The wording, spacing and linking for anchor texts is also very important as they should point to the correct landing page. Do not let the idea of doing SEO reduce the quality of your content.

Make it a habit for Google bot to crawl on your website by posting new articles more frequently, at best on a daily basis. And in each article, put 2 internal links you’re your targeted keywords you need to optimize.

4. Backlinks Building
After you post new articles on your website, remember the first thing to do is to share them on popular social networks such as Google+, Facebook, Twitter, Pinterest, etc. to gain real traffic from reputable sources, in order to push the natural index of the articles. Then you can spin the articles and post to your blog and put backlinks pointing to those articles on your main website with the anchor text you need optimize.

After the article was indexed on the website and blog, you now can share those articles on well-known relating forums to build backlinks. You should adjust the title, content and diverse the anchor text a little, the most effective is your take about 5 to 10 forums, to make this backlink building job more effective. If you want to exchange links with other parties in the field or buy links from third parties, you need to check the reputation of those parties to guarantee the effectiveness of the efforts.

This is a critical step in the process of a professional SEO Company as it has a huge impact on keyword rankings. After your website On-page elements have been well-optimized, then this step greatly assists the promoting those anchor texts.

5. Monitoring, Evaluating and Adapting.

The last phase of a SEO process is to monitor and evaluate the optimization efforts and adjust any possible factor and strategy for better results. The basic monitoring work includes check daily traffic volume and keyword ranking and positioning in the overall system to see whether they are satisfactory and consistent to the timeline. If not, then adjustment of the existing SEO strategies and implementing targeted keywords need to be proposed. You should also check your SEO campaign with certain steps depending on you SEO process.

Above are the fundamental steps you can follow to improve the overall rankings of your website ranking on the search results. Professional SEO Company services can implement more advanced techniques to boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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What are new trends that will change your Social Media Campaign in 2015?

Top SEO in Singapore always update new trends that will change the Social Media Campaign and SEO plan in 2015.

If we catch new trends, we will create new ideas to optimize our website. Here are 4 new trends you need to know:

1.    Social media and messaging apps

Face book’s popular Messenger app would allow users to transfer money to one another using just debit card information, free of charge. In addition, Twitter is introducing a new tool that allows coupons from retailers to be loaded directly onto your credit card via Tweet, and then applied automatically at checkout. It is very convenient, useful.
Many apps are developed to satisfy potential customers such as We Chat, KakaoTalk, and Line have already started offering mobile payment services in selected countries. User can order food and shopping online through the messaging app which WeChat and Line provide. Social Media is a tool in Online Marketing SEO that uses social networks to promote SEO and the Online Marketing plan as a whole to improve the SEO efficiency constantly.
Read more: How to promote your SEO plan by Facebook

2.    The development of Smart devices

The development of smartphones

The development of smart devices has a strong impact on how to use Social Media. The challenge in 2015 becomes how to more intelligently integrate the fast-growing with social media. A social network is a large environment of friends and followers connect each other. Top SEO in Singapore believe that it will affect your page ranking.
It is easy to track users’ activities and interactions with friends and followers through status, images which they update everyday. In addition, many people use smart device when they get up in the morning and before go to bed to check news, messages…
Thus, it is worth considering your Social Media plan in the coming month. Because your web pages influence your mobile rankings

3.    E-tailers turning to Social Media

Social media is fast changing the face of ecommerce, providing traditional online retailers with a new way to reach audiences and make sales. For example: Lazada is one of the most successful ecommerce startups in Southeast Asia, is now actively engaging its customers on social media platforms like Facebook and Twitter. The mobile ecommerce space expands with social media play an important part. Because of the growing of low-cost smart phones and faster internet connectivity in Asia, we will see more people making purchases on-the-go via their social networks.

4.    The explosion of apps and Social media privacy issues

Social Media Privacy Issues

It is predicted that a lot of new dating apps will continue to increase in the coming year. Privacy issue is very important and users always worry about it. Facebook will launch a new tool called Privacy Basics in 2015. It will help you resolve problems such as who actually sees the photos, updates and links you post. It’s easy to remove your name from tagged photos.
To have a complete plan you need to updates new trends, SEO tactics to optimize your website. Let Cheap seo services in Singapore give you some advice and help your website get high ranking on Google result. If you are interested in Social Media, you should read this article to have a general view:  How to use Social Network to promote sale?
Source: Retrieved from various reliable SEO websites

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Office renovation for organic development

There is no doubt planning for a new office layout is not an easy job. Whether it is setting up a new office area or redesigning the layout for current area, one of the most critical things to consider is organic generation tendency of that existing area. If you overlook the natural organic development of an office space, then when extra staffs come in or new departments established, you might have to spend much on the office renovation; or else you might have to watch your office becoming less and less efficient and productive.

Office organic development refers to the fact that most office space tends to develop over time. Various business-relating factors such as increasing the human resources or expending the business to new target markets are inevitable motivation behind the need of office renovation further down the line.

Other three significant factors are: Human Resources, Storage and Technology Development.

HUMAN RESOURCES

From small size office to big corporate ones, modular desks are amazingly prevalent these days, giving the chance to make gorgeous office spaces quickly. They can make great utilization of the space without creating a crowded appearance.

Sample of Effective Modular Desk 

But you should not purchase desks based exclusively upon the quantity of staff you presently employ, or the quantity of machines they are utilizing. Instead, do consider carefully before buying modular desks of unusual shapes if there is any probability that you will need to grow or adjust the workplace in future, since this could reduce the overall appeal of your office due to the act of breaking up modules of those unique modular desks.

Sample of Creative Modular Desk 

STORAGE

Another motivation behind the need of adaption and expansion of office area is storage. In the modern era, most businesses try to retain as much necessary information on computers and digital networks as possible. It is unavoidable that we still keep an enormous amount of documents in paper form such as letterheads, leaflets, promotional materials, reference materials, and training documents, etc. Hence, occasionally, it would be necessary to expand the current office space.

A Messy Office Storage...

vs. a Well-organized and Extendable Office Storage 

If in the initial office layout, further storage need has not been considered thoroughly, then there will be a time when the current storage capability become overload, hence make it difficult to locate the important documentations. In another case, the documents might be spread across a variety of drawers and boxes; hence make it extremely hard to keep track and organize the information. By logically designed the storage, the categorization of document would be much painless. For example, you can set up the separate storage area for papers that need to be stored securely in compliance with legislation and other areas for short-term used documents, those that can be destroyed when no longer significant.

TECHNOLOGY

Another reason for the organic development of office spaces is the constant update of technological solutions applied in the office. The examples of these innovations are obvious: Computers replaced with newer models, monitors replaced with flat panels, printers, faxes and photocopiers, etc. as the technology can adapt and change very rapidly. If you want to see your business stay focused and competitive, then it will presumably be essential for you to exploit new technological alternatives and capacities.

You should not let the poor office design directly limit your choice of technology and digital solutions. Imagine when your business requires some new technological incorporated and you current desk furniture in particular, or your whole office layouts cannot be adjusted sufficiently to certain demands. How furious would that be?

This is precisely what might happen when you figure out that you need to replace the old bubble jet, inkjet or dot matrix printers with the faster and more professional laser printer. You might need to dedicate a whole desk to set up that kind of printer. How would you plan to “re-locate” the employee currently using that desk? It is ridiculous to even bring out the question: an employee or a new printer would be more efficient for the business? It is undeniable that you do not want to find yourself trapped in such “dilemma”. Rather, you want your options to be opened and you will decide on what benefits most for your ongoing business. An office design which allows for organic development, adjustment, and necessary expansion would embrace your flexibility in decision making further down your business road.

Modern IT Office Design with Hanging Projector.

If you are designing your office from scratch, it is recommended to pay high attention to the distribution power sockets and network points wisely. The renovation of office space is too commonly being constrained around those power supplies placement and networks terminals. So when you have the opportunity, take these things in to consideration seriously, decide on where they can be most conveniently sited.

CONCLUSION:

Overall, when you arrange your office space, do remember to think about ways in which it could expand later on. This practice would help you anticipate the expanding options in the future without needing to wind up restricted by electrical attachments, network points or existing technological solutions A decent office format ought to also be intended for the future office as well, not just the one you're constructing in the present.

Let us help you along the way to modern and efficient designs of office renovation, shop renovation or factory renovation. Contact us at +65 9023 4335 for a free initial consultation now!

Read more on Office Renovation!

Source: http://www.trends-interior.com.sg/resources/office-renovation-allows-organic-development

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How To Optimize Images for Google Image Search

With cheap SEO, you can have a complete SEO plan and get your site high ranking on Google result.

Most of people made no effort to optimize their images for Google Image Search. They always find ways to drive traffic to their site but they don’t know that rankings for terms in Google Image Search are very important. It also brings a massive amount of traffic to your sites.

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Is Black or White Hat Social Media better?

Top SEO Services believe that Social Media has become one of the important factors that directly affect your business’s search engine optimization efforts.

So, SEO professionals are interested in optimizing website through updating content on Social channels. Social Connections and Followers are very important and impact on rankings. The amount of quality connections, followers, and friends of an account determines its’ sources’ level of reputation.
But how can you get many followers and reach target audience fast? Which tactics do you choose: Black or White Hat Social Media? This article will show you the difference between Black Hat Social Media and White Hat Social Media.

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Top 10 Tips To Prepare For SEO War in 2015 ( Part 2)

We will continue to discover some new tips to prepare for SEO war in 2015. Make sure that you read:Top 10 Tips To Prepare For SEO War in 2015 (part 1). Here we go:

Tip 6: Use SEO-Friendly URL Structure

Top 10 Tips To Prepare For SEO War in 2015 ( Part 2)

Having SEO-friendly URL structure on a site means having the URL structure that helps the site rank higher in the search results. While, from the point of view of web development, a particular site’s architecture may seem crystal-clear and error-free, for an SEO manager this could mean missing on certain ranking opportunities.

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Top 10 Tips To Prepare For SEO War in 2015 ( Part 1)

At the end of 2014, many SEO Agencies worry about the changes ahead, but there is no need for concern. It is the most important thing to learn how create a sustainable SEO plan now. There are so many stuffing keywords into content that makes user annoyed. So it’s essential to consider carefully the useful keywords. In 2014, the Pigeon update improved local search results, the HTTPS/SSL update offered more credibility to sites, and the Panda updates improved the content found on pages everywhere. So, Do you are ready to create a sustainable SEO campaign to survive the changes? What is your next step?










Top 10 Tips To Prepare For SEO War in 2015 ( Part 1)



Here are some tips you should take a look, which can change your view.
Tip 1: Quality Content is the most important

Google can determine well-written content, poor quality content, or unoriginal text. The most important thing you need to remember is to create high quality content for your website. Google rewards sites that offer the hightest quality content, and with those rewards comes more traffic, more business, and more revenue. So, you should focus on quality than quantity.

Keyword is one of important factors and worth in content. Most of people search for words or text according to conversational style. It is a reason why you should check keyword ideas. When people use the search engines, you should focus on conversational style keywords to obtain the best ranking.

It is a good way to begin to ask a question instead of utter certain keywords to find the true answer. Now, you would more likely see “how do I build a hummingbird feeder?” entered into the query box.
Tip 2: Build Links

Top 10 Tips To Prepare For SEO War in 2015 ( Part 1)

There was a dramatic change in how links are shared across the Internet, and between sites in the past years. Google has devoted more time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. In 2015, it’s good idea to benefit from links is to obtain them organically. Remember that links are an important factor to your SEO strategy. Do you know how to obtain organic links? Just write engaging, high-quality content that is shared with people who are interested, and they will want to link to your site.

You should consider to avoid negative links that could potentially harm your ranking, or penalize your site. Monitoring tools are a huge part of ensuring only quality links are connected to your site. In addition, they will give yo ways to remove any negative or potentially harmful ones.
Tip 3: Write Good Title Tags

Title tags are relevant part of your SEO campaign. So, if you want write a good title tag, you should read more. It is a good ideas to read more newspaper headlines with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. It wastes time abusing so many keywords within the tag.
Tip 4: Encourage +1’s




Top 10 Tips To Prepare For SEO War in 2015 ( Part 1) Google + is becoming a serious player in the social media platform. It is right time to create a Google + page. In 2015, you can expect to get much more attention from Google + than ever before. It is good to encourage people to give your page a +1 and join your circle. When someone performs a search, your content will be found. With cheap SEO prices, your web page will be optimized fast.


Tip 5: Increase awareness of your brand

Brand is very important for business, so get people to talk about your brand. It is a good way to remind target customers of your brand by mentioning it on your website. SEO service in Singapore will give you some advice to prepare well for your SEO plan.

Google experimented with the theory of ranking with the mention factor involved in 2015. So, let your brand come into customer’s mind and make it top of mind. You should start mentioning influential people on your page, in your blogs, and on your social media pages. The higher quality your content, the better your reputation increases.

Source: Retrieved from various reliable SEO websites

http://top-seo.com.sg/are-you-looking-for-a-cheap-seo-service-to-optimize-your-website/

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