What should you do to optimize your website this holiday season?

Your target customers are looking for the reliable website to buy things that they need. Therefore you need to optimize your web pages to reach your target audience, instead of your competitor.

What should you do to optimize your e-commerce site this holiday season?

1. Google Analytics

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It is a good way to review analytics from previous holiday campaigns can inform you on who your audience is, how to effectively reach for them, and how to create calls-to-action that result in sales. And you will know how to write more attractive content than yours competitors. It will help you define some popular keyword and show you where your customer came from.


2. Create a Seasonal Landing Page

Since Landing Page is very important, you should get decorated for the holidays. It will help you collects information about your customers, and gives a place for all the upcoming marketing offers. Jeff Stevens shared 7 Ways to Spruce Up Your Landing Pages for the Holidays on

Wordstream that you can take notice:
Create a landing page that has a sense of urgency or scarcity. This could include a call-to-action informing customers that they have only 3 days left for free shipping.
Display all promotions and special offers prominently so customers know exactly what they’re getting.
Make it easy for customers to check-out with 2 clicks or less.
Make sure visitors can easily navigate through your site.
Add seasonal colors and images to spread the holiday cheer.
Optimize for mobile users.
Have social sharing button so visitors can promote your site for you.

3. Optimize Mobile site
Be sure that your website is ready for mobile users to buy online during the holidays. You can take a look some recommendations from Jeff Bullas:
Streamline your site: Avoid lots of text, Flash/Java and keep file sizes small.
Make it responsive: Website adjusts the device it’s being viewed on.
Integrate Instagram: Share your quality images from Instagram to your blog.
Keep it secure: Make sure your program is up-to-date and you have change username/password
Test: Make sure everything is working properly.

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4. Promotion activities
Offer your target audience voucher, discounts and coupons to motivate them buy more. Discounts and coupons should be a top priority for your online business. During a survey of 4,000 online shoppers from Pricegrabber (via Marketing Land) during October 2013, found that “61% said they planned to download coupon apps for holiday shopping; 55% said comparison shopping apps; 54% intended to download apps from their favorite retailers; 50% said they would download Black Friday and Cyber Monday apps to search for the best deals; and 44% planned to download apps with the ability to scan barcodes.” . It’s great to reach your potential customers.

5. Listing and content
You have to ready to have listing and available content for Christmas and New Year is coming. Everyone is waiting for Big Sale at the end of year. Therefore there are a lot of people will be your customers. Your directory listing is in order; go through your site and content to ensure it’s scheduled and updated accordingly. You should spend time reviewing and editing your content and making sure it will still be published on the assigned date.

How are you preparing your site for the holiday season? If you need help, you can contact SEO Agency  to be consulted about Social Media and SEO strategy for your website.

Source: References from reliable SEO forums and websites.

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How SEO and Content Quality affect each other

Many of us assume that once you have to embed the SEO factor into your content, your articles flow would lack the necessary fluency. It is because some SEO tactics may require you to insert keyword phrases and terms unnaturally. Many people believe that the existence of SEO keywords and anchor text is harmful to the content. But is that really true? The thing is only those who practice SEO without proper knowledge and experience, or want to rush in the rankings race use such SEO technique such as keywords stuffing. They are the one to create bad reputation for content SEO techniques, so we need to look at this matter in a more objective way. Then does SEO contribute anything to your content? In this article, we will discuss some reasons content SEO still prevail in the future:

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Best Advices on On-page SEO for 2014 and onwards (Part 2)

Advertisement: Too many ads can cause counter effects.


How many ads where should you locate those ads on your website’s interface? Advertising on site is not a problem, but too many ads or inappropriate ads placement can lead to Google penalty on your site. You have to be careful about placing text link ads as it must suit to the content. Especially you must avoid practice of automatic insert of text link ads.



Title and Header: Must meaningful and eyes catching.


The rules for optimizing your title tags and headers current remain unchanged, but there will possibly be a change in Google's algorithm in the title tag. The question is will you continue to optimize the title tag keyword or keywords?


You must research for the right keywords for the title tag and header that are consistent with the topic you want to write about. Put into your consideration the choice of words for the title tag and header then optimize it to create a meaningful title that can attract attention. This is one of the keys to success in the search war.
Description tag: Should focus to increase click-through rate.


There has been not much change in ways for you to optimize the meta description tag so far. In the process of optimizing your description tag, you should avoid duplication in the description, i.e. make sure that each page on your website has different descriptions. Stuffing keywords in the description tag can catch Google’s attention (which can never be good). For the description tag, it is most advisable that you focus mainly on how to optimize that description to match with trendy users’ queries so that it can help promote the click-through rate. In addition, you should not just cut parts of the full content and put them together in the meta description, instead write it separately to avoid fragmented descriptions



Data Structures Markup: Develop a plan before implementation.


You have to understand that Search Engines like Google, Yahoo and Bing always display the search results in the data format they wish, so that their customers are served with the most useful information on a topic on their mind.


Using structured data for your website will provide information to Search Engines then to customers the necessary information via the Search Engines. There is a possibility that the visitor cannot come to your site because the data structure of your website is not eligible for the visitor to show. So you have to think, calculate and make plans before you make.
Keyword Stuffing: Must be avoided.


Keyword stuffing is one of the fundamental mistakes that every SEO Company should know they need to avoid. However, Google is smart enough to distinguish certain cases of keyword repetition but unintentionally. For example, for websites that display their products and sell online, Google understand that they need to repeat certain keywords in the products descriptions or sections, etc. These types of website will not be affected strongly by that mistake in the process of SEO. Moreover, Google also will loosen up a little for prestigious websites that has existed for more than two years. For newbie, watch out for that mistake, or you can be banned by Google in no time.



Page URLs: Choose the tag.


Selection and optimization for page URLs is also one of the important factors in Google rankings evaluation. It is best you optimize it so that it becomes readable for users. An optimized URL can better attract traffic than the URL does not make sense.


If you hover over a link of any web page, you can find the page address at the bottom of the browser. Then if the URL is readable to visitors and they understand the topic implied in that URL, there is a much higher chance they will click to the link, hence increase your traffic.


So please make sure that your CMS has a feature to generate the address for the link that match with the article title. If your CMS does not have this feature, it is best that you should change your CMS to another one to generate the URL you wish.
Page load speed: important factor to reduce the Bounce Rate Ratio.


Although there are claims that the speed of the site does not affect the ranking factors in ranking search engine, but it will certainly affect the user's patience, an important influence on the bounce rate ratio.


Remember that if your site loading speed is very slow compared to other sites, the visitor will not hesitate which to exit your site and enter to other similar pages. This act will certainly increase your bounce rate. Google claims that onsite time of visitors an important element that can affect ranks of one website. Therefore, you need to keep a low bounce rate, i.e. try to design web pages that load with higher speed.
Conclusion:


Above are all the best On-Page SEO tips for 2014 and subsequent years. We hope these humble advices would help you somehow on the way to create an SEO friendly Company website.


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Sources: SEOmoz and other reliable SEO forums and websites

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Long Tail Keyword Demand

It is tremendous to be optimized for keywords that have a few thousands of searches a day. In fact, those kinds of keywords we just mentioned are only responsible for about 30% of the searches users executed in the Search Engines. “Long tail” search keywords are those that are accounted for the other 70%. Long tail keywords make up hundreds of millions searches that might be performed on the web a few times in any given day. However, putting together, they build up a huge demand for information via Search Engines. 

SEO experts point out that long tail keywords usually lead to better customer conversion rate as when people use long tail keywords to enter a site, they are more likely to purchase the products. A person searching for “SEO Experts” is probably just curious about that specific kind of expert, not that they need one. On the other hand, when someone searches for “SEO services in Singapore”, they may actually in need of one SEO experts on their hand.

 

The meaning of Search Demand Curve is a fundamental concept you need to grasp when you first started SEO. Above is the Keyword demand curve. This curve indicates that the small number of queries sending larger amounts of traffic alongside the volume of less-searched phrases that bring the huge amount of our search referrals.

Keyword Resources:

You can see these below reference sources and tools for more information on keyword demand and referrals:

• Google Adwords’ Keyword Tool
• Google Insights for Search
• Google Trends Keyword Demand Prediction
• Microsoft Advertising Intelligence
• Wordtracker’s Free Basic Keyword Demand

The most popular resource - Google's AdWords’ Keyword tool is a first reference to look into when you started your SEO keyword research. It not only recommends keywords and the accordingly anticipated search volume, but also foresees the expense that may incur when you run paid campaigns (PPC) for these terms. To determine volume for a specific keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. These indicate aggregate searches. The actual number of visitors you can obtain with these keywords will normally be much lower, depending on your ranking and click-through rate. Depending on your needs, you can search for other available sources or tools for keyword research that can work with more advanced data.

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Sources: References from several reliable SEO forums and websites.

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Why does your company need SEO?

You should know the importance of Search Engine Optimization. It’s the key to the success of any business. High rankings are the best way for your company to reach to target audience and potential customers.

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Improve your search engine rankings by Internal links

Internal links play an important part of your onsite search engine optimization. They are links that go to other pages of your own website. This article will show how to optimize the internal linking structure of your website to make sure that search engines index your pages.

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Best Advices on On-page SEO for 2014 and onwards (Part 1)

This time we will introduce you Google SEO strategy 2014 and onwards as Google is still the most popular Search Engine in the world. I think everyone would agree with me that effective SEO is really difficult to achieve because of the competitive landscape and constantly Search Engines updating algorithms. The recent context of SEO with unpredictable changes in the Search Engines algorithm surely has caused many SEO Company in Singapore frustrations and confusion. Hence, we provide you a few best On-Page SEO Tips for 2014 and subsequent years to somehow help you overcome those obstacles.

 As Google updated their search algorithm with the Panda, Penguin and more recently the controversial introduction of Hummingbird, many of the previously high-ranking websites have degraded by Google. This is actually a good opportunity for you, because now is the time for you to acquire the high positions by modern SEO strategies, which Google favors. The tips below are some of the most basics advices applied in any occasions, those that even will not be affected by Google update in algorithm in the future. You also need to remember one very important thing that Google wants us to deliver high-quality content that is most relevant to your search results. One thing we do believe is that if your content is of good quality, the Backlink will be created in a natural way, just like how Google wants.

Keywords: Focus on the topic of the content.

With recent updates of Hummingbird, Google presents a complete change of the search algorithm with focus all on keywords, keywords in title, keywords in the meta tags, URL, keyword density, etc. Thus, the problem here is the topic, what you are writing about in your content? Also, your articles should include keywords related to the topic.

Over the years, Google has been studying search trends and put great efforts into improving the identification of synonyms and group concept. This means that your article should contain multiple keywords or synonyms for primary keywords related to the topic. This will indicate to Search Engines that your article is very relevant to the main keyword.

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Article Quality: Writing longer and more meaningful articles.

There was a time when an article is limited to a minimum of 250 words, and it is just one criterion for high ranking in Search Engines. But after the Panda update, it become a must and short article is outdated. Many websites’ ranks have been dropped because of this short article thing. Situation is extremely bad for the company's websites as the articles on those websites are usually short. You should not continue to publish short articles in your site. A few articles would be fine, but a large number of short articles can get your website to be Panda’s prey.

There are many SEO successful websites that constantly post article with the length from 1500 words upwards. Thus, if you have many short articles, you can combine them to make long meaningful ones, as long as they are relevant to each other. Your content must be well written, grammatically correct and most importantly, they should make sense.

Attracting Traffic with Fresh Content

One of the central issues of online marketing is how to increase traffic to your site. To do this, you need to focus on creating original and useful content, brainstorming to talk about things that others have not mentioned. This will be the basis to increase your audience.

Join the social networking sites like Google+, Facebook, Twitter, etc. Posting new content to these social networks not only helps increase the number of audience, but also helps to increase the frequency of data collection and the depth of your site. You have to think that the content on your site is to create awareness and confidence to your customers. This also will help thinking of new ideas to write content for your website.

Bounce Rate: Potential customers on your site

If your website has meaningful and valuable content, customers will naturally want to stay longer on your website. This is a way for you to increase customer engagement on your site, thus helps reduce the Bounce Rate. This is actually very helpful as bounce rate is amongst the most important factors Search Engines use to evaluate the rankings of a Website.

Also remember that you can increase the time customers spend on your website not only by content, but also by put your efforts into Website design such as page layout, font, space between lines, page navigation, navigation links, etc.

Sources: SEOmoz and other reliable SEO forums and websites.

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