Bing Webmaster Tools and Moz Open Size Explorer

Bing Webmaster Center

Key Features:

• Crawl Stats 

Like Google Webmaster, you can also submit sitemaps to help Bing to discover and prioritize your content. You can discover errors encountered and know how many pages of your site Bing has crawled.

• Sites Overview

It will provide you a single overview of all your websites' performance in Bing powered search results. Metrics at a glance include clicks; impressions, pages indexed and number of pages crawled for each site.

• Index 

 You can evaluate how your content is organized within Bing, submit URLs, remove URLs from search results, explore inbound links and adjust parameter settings. It allows webmasters to control how Bing indexes their web pages.

• Traffic 

The traffic summary in Bing Webmaster reports impressions and click-through data by combining data from both Bing and Yahoo search results. It will give you average position and cost when you buy ads targeting each keyword.

Moz’s Open Site Explorer provides similar data:

Key Features:

• Social Share Metrics 

 There are many ways to track and evaluate Facebook Shares, Likes, Tweets, and +1's for any URL. It will give you a single overview your Social Media Campaign to evaluate and adjust.

• Identify Powerful Links 

To help you determine which links are the most important you can open Site Explorer sorts all of your inbound links. By using metrics you can identify powerful links.

• Analyze Link Anchor Text Distribution 

Open Site Explorer shows you the distribution of the text people used when linking to you.

• Head to Head Comparison View 

This feature allows you to compare two websites to see why one is outranking the other.

• Find the Strongest Linking Domains 

A “linking domain” is the main address (often where the homepage lives) of a website that has a page (or more) which links to your website. It makes sense to have links from a wide variety of domains to demonstrate to Google that your website is trusted by a number of different organizations.  This tool shows you the strongest domains linking to your domain.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts in Singapore, SEO experts services in Singapore

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Basic Webmaster Tools for Google

Google Webmaster Tools:

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. And it shows traffic for each keyword separately; it gives more information about website performance according to Google search query.

• Settings

Geographic Target 

It is very good to let Google know the geographic location of your site. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If your site is tailored to a certain geographic location, you may want to use this feature. Google says, "If your site is targeting users within a particular geographic area, please provide us with the relevant information below, using only the fields that apply to your target audience."

Preferred Domain 

The preferred domain is the one that a webmaster would like used to index their site's pages. If a webmaster specifies a preferred domain as http://www.SEO-experts.com.sg and Google finds a link to that site that is formatted as http://SEO-experts.com.sg, Google will treat that link as if it were pointing at www.SEO-experts.com

URL Parameters 

URL Parameters enable pages to capture and utilize parameters set dynamically in their URLs. Its values are set dynamically in a page’s URL, and can be accessed by its template and its data sources. This makes pages incredibly dynamic, enabling a single page to power an endless number of views.

 You can indicate to Google information about each parameter on your site, such as "sort=price" and "sessionid=2". This helps Google crawl your site more efficiently, ignoring those parameters that produce duplicate content and increasing the number of unique pages Google can crawl on your site.

Crawl Rate 

The crawl rate affects the speed of Googlebot's requests during the crawl process. It has no effect on how often Googlebotcrawls a given site. Google determines the recommended rate based on the number of pages on a website.

• Diagnostics

Crawl Errors 

 If Googlebot encounters significant errors while crawling your site, such as 404s, it will report these and identify where Googlebot found the link to the inaccessible URL.

HTML Suggestions 

You should be careful of unfriendly HTML elements. Specifically, it lists meta description issues, title tag issues and non-indexable content issues. Because it will affect your rankings.

Malware 

Malware is any software used to disrupt computer operation, gather sensitive information, or gain access to private computer systems. Google will inform you if it has found any malware on your site. Malware is not only bad for users, but will have a severely negative effect on your rankings.

• Your Site on the Web

Many SEOs complain that the data in Webmaster tools is often incomplete and offers rough estimates at best. These statistics offer unique insight to SEOs in particular, as they report keyword impressions, click-through rates, top pages delivered in search results, and linking statistics. 

• Labs

The Labs section of Webmaster Tools contains reports that Google considers still in the experimental stage. Site Performance is one of the most important of these reports. It indicates how fast or slow your site loads for visitors.

• Site Configuration

You can submit test robots.txt files , sitemaps, adjust sitelinks, and submit change of address requests when you move your website from one domain to another. 

• +1 Metrics

When users share your content on Google+ with the +1 button, this activity is often annotated in search results. Watch this illuminating video on Google+ to understand why this is important.

Sources: References from several reliable SEO forums and websites.

Tags: SEO experts services in Singapore

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Content quality and rankings in 2014

Content quality has been in the spotlight since Google update Panda in 2011. Webmasters and SEO specialists have changed their priority from “spamming” techniques to tactics to improve the quality of site’s content. The latest 80-page report of Searchmetrics is a strong indicator of the influence of great content. The report illustrated the relative relationship between specific tactics and actual changes to sites’ traffics, visibility and rankings throughout a definite period of time. However, keep in mind that those statistics are only for references, as there is no way we can know for sure whether those changes are caused by our listed factors or other mysterious elements inside Search Engines’ system. Even so, we did have hundreds of evidences from reliable sources. Hence, we can assume those results to be of high level of accuracy.

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Searchmetrics has conducted this kind of research for three consecutive years 2012, 2013 and 2014. The data they have collected was from 10000 Google search queries. However, it excludes the tag with a specific outcome such as "Facebook login".

Moreover, in 10000 search terms, Searchmetrics has identified the top three results for any particular query. This result is 90% identical to the outcome of previous studies and 10% remaining are due to the appearance of new queries that have never been existed before (For example: new technology).

The biggest factors affecting rankings:


For any particular query, this study only included the top ranking sites. Specifically, it requires your site to have a coherent structure and a quality platform. In other words, this list cannot be applied to your site if your site possesses any error or of poor quality. It also means that your site must meet certain standards such as not tolerate for any shady navigation, not using any advertising scam, not containing malicious code or malware. In addition, your site should meet some other fundamental requirement like page loading as fast as 2 seconds or titles match with content for a specific topic.

There are several factors that have fallen in influence in the past few years. Among these are domain names containing keywords. Exact-Match Domain has been seriously degraded by the update. In these days, a branded URL is better than a URL that contains the keywords.

The importance of content quality:

Suppose you have an active website with clean penalty sheet, then what are the most beneficial SEO factors? Surely you can say it is content. Here are some interesting facts about content:

The average length of high-quality content in 2014 is 975 words, not included navigation text and form. The best way to make your articles look natural is to dig deeper into the subject content to provide as much useful information as possible.

Best content are those that are comprehensive without unnecessary inserts of keywords. For example, in 2014, Google is definitely able to understand that keyword phrase "new iPhone" is referred to "iPhone 6" even if the term “iPhone 6” does not appear.

Content should be integrated with social media. It has long been recognized as an effective way to optimize your website and so far it has not changed. Use attractive pictures to make your content more interesting and attract the attention of the readers.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

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Search Engines' fundamental protocols

Below is the list of basic elements for Search Engines their usefulness:

Sitemap:

A sitemap is designed to guide Search Engines through all the content of your website, lead them to each piece of information on your site and help them to classify your content. There are a few different forms of sitemap with highlights on different types of content such as news, mobile, images and videos, etc.

XML:

Extensible Markup Language (Recommended Format) is the commonly accepted sitemap format as is extremely convenient for Search Engines to crawl and it can be made by various sitemap generators. It also provides a consistent control on page parameters. However, file sizes required for XML format are huge.

RSS:

Really Simple Syndication or Rich Site Summary is easy to manage as you can code it to be updated automatically when you add new content. However, it is hard to under understand and use because of its updating properties even when it is actually a dialect of XML.

Txt:

Text File is the easiest format to use with one URL per line up to 50000 lines. But this format does not offer the feature to add meta data to pages.

Robots.txt

The robots.txt file is made by the Robots Exclusion Protocol and stored on a website's root directory (e.g., www.google.com/robots.txt). The robots.txt file guide automated web crawlers (search spiders) when they visit your site. Robots.txt give out th location of sitemaps file and crawl-delay parameters. It can help you to give hints on which part of the site you want bots to crawl and which you disallow.

Meta Robots

The meta robots tag creates page-level instructions for Search Engine bots. Thus it should be included in the head section of the HTML document.

Rel="Nofollow"

The rel=nofollow attribute allows you to tell Search Engines not to follow a particular link, but some engines still follow them for discovering new pages. These links certainly offer much less value than their followed counterparts, but are useful in situations where you link to untrusted sources.

Rel="canonical"

Two or more copies of identical content are often shown on your website under different URLs. For instant, the following URLs can all lead to a single homepage:
http://www.SEO-experts.com/
http://www.SEO-experts.com/default.asp
http://SEO-experts.com/
http://seo-experts.com/default.asp
http://SEO-experts /Default.asp

We can identify this by ourselves. However, Search Engines can consider these five URLs as separate pages. When they find out that the content on each of these page are the same, they would eventually devalue your page due to duplicate content. This issue can be solved by the canonical tag as it indicates the Search Engines which page is the singular “authoritative” version.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts Services in Singapore

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How to Analyze your SEO Competitors

Before you build SEO strategy for your website, you should identify your main competitors. Obviously you cannot find information all of your competitors, but you can know the ones that are most likely affecting your SEO performance. It is not difficult if you want to understand what your competitors do.
Here are some steps on how to go about analyzing them.

1. Identify your competitors
It is very important to identify your main competitors. Do not misunderstand that business competitors are always SEO competitors. Your only competitors are the ones who are ranking in the first or second page of Google for your top keywords. Make a list of the ones that have the highest percentage of relative keywords or long tail keywords. There are two great tools: SEMRush and Keyword Spy for determining which sites or pages are ranking for your chosen keywords. You can define who is ranking for our keywords.

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Tips on writing blog content

Blog is the original platform people use to express their opinion, thoughts, etc. for the whole World to see. The growing rate of this platform was once leveled out, but is now rising considerably. Whether you are an individual who wants to establish your own online identity or a company that seeks to promote your business’ brand image, blogging is a good way to start. Hence, you need to know how to blog properly to effectively spread your voice and your products.

Below are some of the most useful blogging suggestions we would like to provide you:

Set goals:
Whenever you start to do something, the first thing we advise you to do is to set clear goals, i.e. state your purposes. Many people have failed simply because they start without a clear mindset on the outcomes. Therefore, before you write, spend some time to brainstorm on why you want to write and what you want to achieve with your articles. Is it that you want to share your experiences and expertise, promote your sales or motivate other writers? Don’t be reckless in choosing your objectives as it is what you have to focus on every step you take.

SEO Company in Singapore

Understand Your Targeted Audience:
After setting clear objectives and targets, the next thing to do is to understand those targets. You have to determine the communities in which your targets actively participate in whether your targets are teenagers, adults or businessman, etc.

The most effective way to understand your targeted audience is to conduct researches on the topic relating to your purposes that they might be interested in. Read relating articles and join your targets’ communities to get to know them. Popular social networks such as Facebook, Twitter, etc. are some nice places to start if you want to target teenagers. Pay close attention to the audiences’ responses and encourage them to share their thoughts with you.

Update your blog frequently:



Make your audiences recognize your presence by constantly your blog on a regular basis. Apparently you might not have time to write new and fresh articles every day. But do update them on a weekly basis if possible. However, make sure that every time you post a new article, it should be original and valuable to your targeted audiences to encourage them to read more later on. Don’t just copy from other sources and publish useless content just to fill your blog. If possible, you may try to write on your own experiences and make it sound like an interesting story to keep your existing audience and attract new comers.

Interact with your blog visitors:
All your efforts put in perfecting your writing would go in vain if you cannot attract new or keep your old audiences. Give them things to discuss about, ask for their opinion and feedback on any issues you think they might want to talk about. After that, don’t just passively read them, you have to also participate in the conversation. You may try kindly reply to your visitors’ comments and show your appreciation on their participation on a particular topic or thread.

Marketing your blog:After those initial steps, you may try to marketing your blog. You can share your blog on social media. It is crucial to own accounts on popular social networks as they are considered one of the best platform to promote your products, i.e. your articles. Consistent presence on social networks not only helps you to stay in touch with loyal audiences, but also makes you more visible to new visitors. If you have anything to sell, it is about time you can advertise your products and monetize them.

After following all above steps, the best blogging tips for beginners is to market your blog and monetize it to live a happy life.

Sources: References from reliable SEO forums and websites.

Tags: SEO Company in Singapore

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How to construct a links building campaign (Part 1)

The first thing and also the hardest thing to do in links building campaign is to develop the strategies. However, links building is extremely hard to evaluate. We all know that the Search Engines have a precise internal system and mathematical metrics to judge each link. What we don’t know is how that system and algorithms works.

SEO experts build the rating scale of link value by using an organized list of signals along with some other metrics such as those below:

Ranking for Relevant Search Terms:

One of the most ideal approaches to decide how well Search Engines values a given page is to hunt down a percentage of the keywords and terms that a particular page targets (especially keywords in title tag and headlines). For instant, if you attempt t rank for the keywords phrase: “SEO Experts services in Singapore”, having websites that already ranked high for this keywords terms linked to you would give you a huge advantage in the race.

mozRank:

mozRank (mR) indicates how well-known a given site is on the whole web. Pages with high mozRank (prominent) scores have a tendency to rank better. The more links a website can earn, the more popular it gets to be. Links from reputable pages (like www.cnn.com or www.irs.gov) is more valuable to a page’s rank, thus its mozRank, than links from unfamiliar pages. A website page's mozRank can be enhanced by getting loads of links from semi-famous pages or a couple of links from exceptionally well-known pages.

Domain Authority:

Seomoz Domain Authority (or DA) is independent measure for queries, indicating how likely a domain is to rank for any given query. It is computed by examining the Internet's domain chart and analyzes it along with countless queries in Google.

Backlinks of Competitors:

By inspecting the backlinks of a site that has already earned high positions in Search Engines results for your targeted keywords or terms, you would gain important insights on how links and what kinds of links that helped them get to their current position. Utilizing tools such as Open Site Explorer, SEO experts explore more on these links and focus on targeting these domains in their own link building campaigns.

Number of Links on a Page:

According to the original PageRank formula, the presence of other links on a page can devalue that link when passing it around. Hence, earning links from a page with few links on is of more value than from that particular page but being linked intensively, ceteris paribus. The extent to which this is significant is still unknown (and in some testing, it has all the earmarks of being essential, yet not overwhelmingly so), but it's certainly something put your mind in when conducting link acquisition activities.

Potential Referral Traffic:

Links establishment should not always be focused on the Search Engines. Links that send high measures of immediate navigate movement not only have a tendency to give better Search Engines value to rankings, but also send targeted and potential guests to your website (the fundamental objective of any Internet marketing campaign). According to site analytics, you can evaluate that based on the quantity of visits/page views. In the event that you can't get access to these, you can use services like Google Trends for Websites to get a general view on domain-wide traffic at least. However, only take those results as your reference as these statistics are well-known to be fiercely incorrect on occasion.

Conclusions:

It requires significant investment, practice, and experience to help you feel familiar with these variables as they are some of the most direct indicators for Search Engines’ movements. Notwithstanding, you ought to have the capacity to figure out if your campaign is effective by utilizing your site's analytics.

Achievement comes when you see growth in search traffic, higher rankings, more regular Search Engines and surge in referring link traffic. If you don’t see any escalation in these metrics after a presumably successful link building campaign, it indicates that you need to either look for better quality link targets, or focus more on your on-page optimization.

Sources: References from several reliable SEO forums and websites.

Tags: SEO Experts in Singapore, SEO experts services in Singapore

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