Watch out for these SEO trends in 2015

For 2014, SEO changes evolved around the anti-spamming efforts from Google developers and the traffic explosion from mobile and other smart devices. With 2014 retrospect, we can expect major changes regarding these factors in the on-going year 2015. The best SEO services 2015 would definitely take a close look into these factors for better optimizing clients’ site in the days to come. 

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These are five SEO trends that SEO Experts in Singapore would like to highlight for 2015:

1. Optimized for Mobile

If you have not thought of optimizing for mobile and other relating devices, now would be the perfect time to start. Google have officially announced the “mobile friendly” label on search results for websites that are developed with mobile friendly criteria, i.e. responsive, on May 11/2014. A new Google search algorithm customized for mobile devices’ search purposes is forecasted to be released within 2015. This directly expresses Google’s high expectation, thus resulting in the expected preferential treatment of Google for mobile-friendly websites in the near future.

You can check your website for mobile friendly features with the link below:

https://www.Google.com/webmasters/tools/Mobile-Friendly/

2. Rich snippets

Snippets are the whole description of a website on the search results pages. A snippet includes a title, a custom and brief meta description, and the website’s URL. These are all important factors that can influence the ranking and the click-through rates of web pages. Google Rich Snippets are snippets that are more specific and present more details of one website and its features to the viewer depending on their search queries and needs.

3. Disavow link

Disavow link would be handy the most when your site happens to receive Google Penguin penalty or unintentionally accumulate bad links. When you ask some random site owner if they are well aware of all the links coming to their site, the answer is likely to be “No”. 

When you practice the backlink building too aggressively and randomly in the past, now is the time to use Disavow to remove bad links if you don’t want to see your site got penalized by Google, or worse, disappeared. 

Here are some possible sources associated with bad links problems:

• Links on Footers or Sidebars: A site linking to other websites from its footer and sidebar? Google no longer see this as a normal thing and is ready to punish those who do not comply. 
• Links with low quality: We assume that all the site owners nowadays know exactly what consequences would come with bad links. This is especially true when Google has paid more and more attention to the content quality and its respective user experience. Thus, you have to be more delicate when build links for your site.
• Links from web pages that have been punished: those links are also considered as bad links. Once you are punished with a penalty, you can hardly gain trust from Google again.
• Dirty SEO practices: Some of the SEO practitioners surreptitiously construct the low quality link portfolio pointing to their competitors’ sites. So be cautious to these dirty tricks.

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4. Switch to HTTPS

It is officially stated that HTTPs format would have a significantly positive influence on a site’s ranking. As this process would not so complicated, it is highly recommended that you switch to use HTTPs for your site. However, you should pay attention and make sure to not accidentally create any duplicate content due to wrong settings.  

5. Use Content marketing to build links 

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Content marketing is the new link building technique. It is proven to have positive influence on site rankings. Anyone would unwilling to link with a page that provide original and valuable information for their needs? When done correctly, content marketing with an appropriate list of keywords gives you these below advantages over your competitors:

• Popularity on social networks achieved when one or many articles on your site are spread all over many social platforms.
• Brand recognition.
• Links from reputable sources.
• Traffic from the referrals.

With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO trends for 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services 2015, do not hesitate to reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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Are you looking for the best SEO services Singapore in 2015?

With the increasing number of Google searches and the appearance of new websites and businesses on the internet per day, where your business shows up directly impact the performance of your business. To enhance your brand image and attract your target audience you need to understand the importance of Search Engine Optimization. It’s the key to the success of any business. High rankings are the best way for your company to reach target audience and potential customers. The best SEO services Singapore can help you achieve your goal.

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How to Prepare for Modern Keywords in 2015

Top SEO in Singapore always updates Hummingbird algorithm, which helps them adjust quickly SEO strategy. Most users are typing in Google with longer-tail queries. It’s good to optimize your pages more conversational queries to yours gets top rankings.

Find out how do keyword research, which gives you the list of profitable keywords in your SEO arsenal.

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SEO predictions for 2015

Another year has passed and SEO Company in Singapore is still figuring out the way to cope with so many updates on Search Engines’ algorithm, especially from Google developers. We have had implement many small practical experiments on working sites to anticipate the upcoming SEO situation in 2015. Below are some of the most significant predictions for 2015 from our SEO Company in Singapore:

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Fast-pace development of mobile traffic:

Mobile traffic has been increasing rapidly for a few recent years, and has been accounted for a significant percentage in the final traffic chart in 2014 and forecasted traffic charts for years to come.

According to recent studies, the development pace of mobile traffic far exceeds that of traditional traffic (from desktop).

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Producers of new phone models (especially smart phones) have been focused in enhancing the Internet access features, as well as the browsing speed. Moreover, the webmasters have now caught up with the increasing trend for mobile traffic and pay more attention to responsive design for mobile devices.

On May 11/2014, Google formally introduced and launched "Mobile friendly label" on search results for mobile devices. Specifically, when you surf the web and search information from Google, it would favor website with “Mobile friendly” description when returning the relevant results for your particular queries. Rumors say that Google is also developing new search algorithm customized for mobile devices. Even a short description line like “Mobile friendly” can have strong impact on the search results; imagine how much a specific algorithm can influence.

Content is still king

Content continues to be considered as the king. Google's new algorithm supports content retrieval and markup more precisely. there are simple ways to optimize your content for search, utilizing long tail keywords is one of them. Long tail keyword has also been enhanced in ranking. Content development towards the relevance of the content to avoid spamming is highly appreciated. Thus, spamming the same content with one specific money keyword will no longer bring any good to your SEO plan, our help you step up to higher rankings in the search engines results.

The new hummingbirds update has brought along various changes in the way SEO practitioners approach keyword on the website. The hummingbird update improves the content mapping on site and search terms more precisely. It also assists long tail keyword in the ranking improvement, which also emphasize the importance of content.

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Keywords-focused backlinks’ advantage diminish

Many SEO practitioners have witnessed drops in ranking when they pay too much attention in building keyword-focused backlinks. That common phenomenon is caused by the new Penguin algorithms update. Google has been perfecting its understanding towards the backlinks building landscape. May be you act immediately after obtaining the updated anchor text, but somehow that keywords position slips unexpectedly to much lower ranks. That is due to stricter requirements Google want to assert on backlinks, especially those that you are trying spread.

Some advices for practicing SEO in 2015:

You should only focus on the most general and prominent trends in SEO rather than any particular speculations in other to achieve better ranks. Thus, with the anticipated trends above, we recommend these following points for you to pay attention to when implement any SEO strategies to your site.

• Apply new SEO website design techniques. Desktop and Mobile version of your site should be responsive with 2 specific sitemaps, one normal sitemap for desktop and the other for mobile.
• Plan to build brand awareness right from the start.
• Create original content to attract real traffic.
• Build links with traffic and important keywords.
• Don’t pay too much attention to Pagerank.

Above are some quick tips on how to adjust the site’s elements’ specifications according to recent trends to better optimize your site for 2015. If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

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Sources: References from reliable SEO forums and websites.

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Identify the SEO standards from one website

In this article, SEO Experts in Singapore would like to introduce you to the SEO standards of one website. 

There is a large number of SEO Experts in Singapore ready to accomplish your specific SEO needs. When you decide to hire them for your SEO campaign, it is highly likely that they would assure you that they would build you a website with SEO standards. However, “SEO standards” is a relatively flexible concept as it is really hard to identify and evaluate the SEO standards they are talking about. If you do not know how to assess the SEO efforts the SEO services providers have put on your website optimization process, you may end up being riffed off by them without having actual expected benefits from the services. Although there is no official guidelines on how to construct a website with SEO standards, there is still a list of criteria from experiences to look into when designing a website for SEO purposes. Make sure to track these items when receiving a website with SEO packages from your SEO services providers.

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Originality

This is one of the many criteria that our SEO Experts always pursue during their SEO process. Investment on creative and useful content that actually add value to their online browsing purposes would bring impeccable clients’ responses to you. You may very well attract potential clients to your site if:

• Provide clear and legitimate information, not just merely self-PR content.
• Provide original content that is more outstanding than rival sites.
• Incorporate attractive text, images, infographics, and videos, etc. 
• More than 80% of users rated the content is of high quality.
• Almost all users will not return to the results page to visit a website on the subject.

Unforgettable experience for users

This is the top priority for every website as the first reason you start building your website is to share. So bare these following attributes when you share your knowledge and experiences. 

• Content on site is easy to read and understand. Internal links are consistent and useful to the end readers.

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• Interface is friendly and easy-to-use. Each section or article can be reached easily from anywhere inside and outside of the website.
• Layout is apparent and appealing. Key information is highlighted properly.
• Time for page load should be short. The desired time is smaller than 0.5 second per page.
• The number of file attached to each page should be minimized.

SEO-oriented content

The following criteria are some of the most practical tips consolidated from our SEO experts’ experiences and also from other specialists in the field. 

• Content should target only one primary keyword and s set limited hand-picked words that are directly related to the intended topics.
• Primary keywords are placed at the beginning of the title tag.
• Primary keywords should be appeared in the domain name URL.

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• Natural writing style. Logical content incorporated with targeted keywords. 
• Highlight keywords in the article in bold/ italic or by increasing the font size.
• Insert primary keywords to Headline (or H1).
• Repeat primary keywords at least 2 times in the body of the article.
• Secondary keywords can be inserted into headline, title tags or article content when appropriate.
• Alt tag for image should be meaningful and contains keyword-rich.
• Anchor text should also contain significant keywords.

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Social media sharing oriented content

With the explosion of the number of people using social networking today, sharing content related to your website’s purposes is extremely important. You can refer to the website ranking factors for social networks below for the basic 

• Meaningful domain names.
• Install the add-ons of the popular social networks that allow readers to easily share content when needed.
• Make your content attractive and worthy enough to be shared. 
• Use Facebook and Twitter Open Graph Cards when necessary.

Help spiders’ access web pages easily by:

• Static domain address (does not contain dynamic parameters)
• The contents of the article can be found by only one single URL (all the duplicate content should be redirected or refer back to main page by rel = canonical tag)
• Content should be downloaded directly inside HTML code (not via JavaScript, AJAX, or iFrames, etc.).
• Every page should be reached with no more than 4 clicks from any location on site. 

• Redirects from other (older) versions to the new version by 301s or rel = canonical tag (not 302s).
• If the site is temporarily unavailable, use code 503.
• Use the robots meta tag robots.txt file to allow Search Engines bots to scan and index the data on the website. 
• Main server of host providers does not interfere with bots’ operation.
• Make sure to keep a moderate length of the major components of the page:

1. Title <65 characters
2. URL <90 characters
3. Description tag <150 characters

• Sitemaps XML file should contains the URL

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Copyright, Meta data, Schema and Rich Snippets

One of the ultimate criteria of a site that achieve the standard SEO is its ability to attract and stimulate users.

• Use rel = author and rel = publisher tag to provide information on the content author and publisher. (Google Author has been removed currently, but you can use other Rich Snippets to attract attention on SERPs).
• Use the options as in schema.org to mark up content.
• Use both primary keywords and secondary keywords in the description tag.
• Write a compelling description to attract users from the first site to increase your CTR.

With these specific criteria mentioned above, we hope you can grasp the general idea on the SEO standards for a website. If you ever need help from SEO experts in Singapore to build a website with SEO standards, do not hesitate to reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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10 Tips To Create a Lightning fast Content

SEO Agency Singapore believes that your website will get high ranking if you have great, quality content.

With available content that will attract a lot of visitors. But you don’t have much time to collect information, to update SEO news. So, you have to face the problem of content marketing. It’s a serious problem you need to consider.
Today we will give you 10 tips to help you create a lightning fast content, which will help you save your time. Here we go:

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Tactics to cope with Search Engines' changes

Each SEO company in Singapore has different approach to process an SEO campaign. Yet their SEO campaigns still need to be adjusted frequently to the Search Engines’ algorithm changes. In this article, we would like to introduce you the basics of Search Engines’ operation and how to cope with them.

Search Engines serve main functions: (1) Collecting data (crawling) and building index (indexing); (2) Providing answers.

• Collecting data (crawling) and building index (indexing): Collect results and construct data index (documents), web pages, files, video, images, etc. on the whole Internet network. Search Engines do this through a complicated web of links. With links, Search Engines crawlers can read billions of data that have been connected to each other. These crawlers keep on searching for new site. If one crawler finds a new site, it will decipher that site’s codes, save that code in the giant central database for recalling later.
• Providing answers: by calculating the relevance of search results and present a list of relevant web pages to users through acquisitions and rating. Nowadays, the “Useful to users” feature is the one that get the most attention from Search Engines developers.

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So, how to decide the importance of results returned?

If you are not an insider nor invest enough time and efforts to study Search Engines’ algorithms in-depth, you can never comprehend their operation. Even if you put lots of efforts to the study of Search Engines, there is absolutely no guarantee that you can understand them or catch up with their changing speed. Moreover, Search Engines developers hardly public any critical elements in their algorithms for you to adjust your SEO strategy. The public release of Search Engines on list of elements that can be optimized may be the only reference you have to enhance your site incompliance with SEO standards. These lists include these following features:

Recommendations from Google webmaster:

• Pages that are created only for SEO purposes are no longer appreciated. Instead, you should make your pages valuable to the readers. A advice: don’t trick them into your pages with misleading title and provide irrelevant content comparing to their intention from the search query.
• Create quality content. Make your content useful and informative to the readers; and matched with the topic you want to cover for your site. Try to make your <title> elements and ALT attributes are descriptive and accurate.
• Pay attention to the hierarchy and text links. Every page should be reachable from at least one static text link.

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Recommendations from Yahoo webmaster:

• The number of other sites linking to it.
• The content on each page.

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• Updates to indices.
• Testing of new product versions.
• Discovery of additional sites.
• Changes to search algorithm, and other factors.

Recommendations from Bing webmaster:

• In the visible text, add keywords that users may choose as search query terms that are relevant to your website’s content.
• Limit the content on each site with one topic in one page. A HTML page with no pictures should be under 150kb.
• Each page should be accessible by at least one static text link.
• Don’t put the text you want to be indexed inside images.

Above are some information from SEO Company Singapore for to cope with the Search Engines operation, hence boost your rankings more efficiently. For best SEO Company in Singapore, touch base with us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

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