Thursday, February 26, 2015

To have a good plan to develop your SEO project you should start discussions with SEO Agency Singapore about site architecture, SEO tactics and defining clearly project goals.

Friday, February 13, 2015

As we have mentioned in the last article, our SEO specialists at SEO Company in Singapore have anticipated the impressive and increasing power of mobile search comparing to traditional web search in 2015 onwards. Hence, it is not overstated that mobile SEO strategies should receive the ultimate attention when providing SEO services in 2015.

While you are still trying hard to keep your site ranked top for desktop search results, the ranking situation on mobile search results might be not as you desire. In the technology era today, everyone has their own phone and some other intelligent digital devices which allow users do everything they wish online, including watching movies, reading reports and searching for necessary information search, etc. Therefore, you need to incorporate strategies targeting mobile search into your comprehensive SEO campaign to better adapt to SEO trends in 2015.

Related news: SEO predictions for 2015

Related news: How to push a new website to the top (Part 1)

Related news: How to push a new website to the top (Part 2)

These following elements are some of the outstanding factors that can influence your mobile optimization efforts.

1. Responsive web design

The search results for one particular keyword phrase is not identical for mobile search and desktop search. What you should do for mobile search optimization in 2015 is that first you should build or modify your website so that it is responsive, i.e. flexible with any kind of devices that can support online search.

 

The mobile interface (left image) and the desktop interface of SEO Company website is relatively similar to each other

A responsive web design structure changes to adapt to each kind of device is the first thing to consider when initiate a mobile SEO plan. You may observe that every time pioneer programmers develop new WordPress theme, responsive feature is always among the top concerns, along with beautiful design and SEO support feature. If all of the content on your site could display properly (suited to) every device from desktops, tablets and mobile phones, then you have succeeded in creating a mobile friendly website. Imagine if you could actually develop a responsive website, but your site’s interface on mobile devices is far too different from its display on desktop, it is highly likely that your guest would not come back to your site in latter searches on mobile as people usually use things that they are acquainted to. Hence, even when you want to optimize for mobile search, try not to change the layout structure too much, keep it compressed instead.

Related news: New SEO Website Designing Techniques

Related news: How a SEO Company in Singapore conduct a basic website audit

2. The loading speed of a website

Sites that can fully load its pages fast, ideally for less than 3 seconds, would be preferred to ones that are slower. Google always favor website with dashing loading speed and punish those that are slow might partly due to the expansion of mobile search. Searchers would be even more impatient when searching and scanning results for desired information in a small screen.

3. Limit the use of Flash and JavaScript


Many mobile models do not support the access to content incorporating flash and JavaScript. Using these files too much, you may accidentally dismiss your opportunities to reach a greater pool of potential customers. Moreover, you can limit the use of flash and JavaScript to enhance your site’s loading speed, which also an important factor to better optimize for mobile search.

4. Say no to Pop-ups

The common fact about Pop-ups: whether they are on mobile or desktop, no one wants them. Pop-ups only bring inconvenience to readers, especially when they do not have spare time and do the search for urgent matters. The appearance of pop-ups is unnecessary in any case and will badly affect the conversion rate of your website if letting them show up too much.

5. Create a separate sitemap for mobile phones

Creating a particular sitemap dedicated to mobile phones is essential. If you use WordPress plugin, there are many plugins designed to support this process. For example, you can use Google XML Sitemap to create sitemap for your mobile edition.

In addition to the factors mentioned above, to successfully optimize your site for mobile search, you also need to comply with the general principles on-page optimization and off-page optimization for website. Another thing to keep in mind: make your content valuable is also a way to optimize for mobile search, not directly but effectively in long term.

Related news: Best Advices on On-page SEO for 2014 and onwards (Part 1)

Related news: Best Advices on On-page SEO for 2014 and onwards (Part 2)

Should we observe any sudden and prominent changes in SEO trends in 2015, we will get back to you. In the meantime, take note on these points and properly optimize for mobile as better safe than sorry, right?

If you are looking for the best SEO Company in Singapore to assist you with any SEO needs, simply reach us at +65 6659 2659!

Sources: References from reliable SEO forums and websites.

Thursday, February 12, 2015

SEO Agency Singapore gives you 9 trends that you should not ignore with your content marketing:

1. Content Marketing will affect Search Engine Ranking
Search Engine Optimization
Most of us know that content marketing affects search engine optimization. If your website has good content, it will attract more links, shares, and other signals to the search engines that increase ranking. While search engine optimization using keyword research and other tools will remain important, content will be the primary driver for ranking in the search engines.

There are so many articles, blog or video those write about SEO techniques on Internet. You can find main information, update SEO news on website Top SEO in Singapore.

The most important thing you should remember that Google reward high quality content and remarkable ‘white hat’ web marketing techniques. It also aims to penalize web sites that manage to rank in Google by breaking the rules. With Top SEO services Singapore, we ensure to boost your website and bring customers to you. Here are SEO tactics that will get your website to the first position on Google search results.

Have you ever wondered why your content is useful but traffic is not high? To increase your site’s search traffic most people invest in content but they don’t know that time is very important. SEO Agency in Singapore said that you should choose the right time to share your content on Social Media. It will help you attract your target audiences when they are on Social sites.

It’s a good idea to update your content on schedule. But what is the best time to share your content on Social Media? SEO Agency in Singapore will give you some advice to share it at the right time.

Wednesday, February 11, 2015

From the last article, SEO Experts in Singapore has highlighted five significant SEO trends for 2015. One of the most influential factors that can greatly contribute the success of any SEO campaign is quality content generation. That been said the old-fashioned kind of content such as stuffing keywords or copying from other sources has been outdated and no longer works in the modern SEO world. Thus, the best SEO services 2015 would definitely take a closer look intocontent marketing for better optimizing clients’ site in 2015. In this article, SEO Experts in Singapore would like to demonstrate some content strategies that should be applied to any website craving for high position in the search engines results pages. 
1.Hierarchy: Reader, then Search Engines.
The advice here is to write for readers, then optimize for search engines. Search Engines and readers are getting smarter and more demanding every day. Search engines would not be willing to crawl crappy, SEO-made content. The search would only read the content on your page if they sense that your page is legitimate and the articles seem to be satisfactory to their search intentions. Therefore, you should pay attention to what to write, how to write, and how to present it in the most prevailing way. If you want to keep the readers’ eyes on your site, make yourself irresistible by creating useful and unique content for them.
SEO experts in Singapore, quality content
4 U's formula for useful and friendly content.
2.Avoid keyword stuffing:
Once upon a time when search engines have just walked their first step and SEO was new to the world, keywords spamming seemed like one of the most effective ways get to higher ranks. Things have changed now, and proper keywords usage is required more and more skills to be done. Intensive exploitation of keywords by incorporating repeating targeting keywords many times in an article would no longer create any value to the whole SEO campaign. High keyword density is not favored by search engines and keywords stuffing may even get you penalized when use to aggressively. Thus, try to insert keywords into your articles content wisely, make their appearance part of the content.
Related news: Keyword Usage (Part 2)
3.Use synonyms for keywords:
Put keywords phrases variations and synonyms into your content. This is actually a practice to avoid keywords stuffing. By using variations and synonyms, you can insert more “keywords” into the content but still keep its natural look.
Related news: Keyword Research
4.Use long-tail keywords and their variations:
There is a high demand for long-tail keywords as they can be utilized to target high quality low competition sections.
You can use tools to select long-tail keywords that can better blend into your content. Find the related keywords of your targeted ones by putting your keywords into Google Search Engines after “~” mark. Google will suggest you on the highly related keywords variations to your targeted keywords. By using long-tail keywords, you can make your content more relevant to various topics and partly push your primary keywords on the search engines’ ranking. 
5.Write content with quality to get noticed online:
It can never be emphasized enough: quality content is the new links building techniques. The more effort you put into writing long and resourceful articles, the higher possibility they will naturally be shared by the readers. The more shares your content get, the more relevant the search engines evaluate it. Do make your content visible on social media platforms and guest blogs.
SEO experts in Singapore, SEO quality content
Remember: Quality over quantity!
6.Write content that are expected to be useful to prospects:
Anticipate the questions your potential customer may face and try come up with creative and useful answers to those questions. Moreover, you may try to exploit the advantages of long tail keywords by your answers.
7.Pay attention to title tags and meta descriptions:
They are the first thing a new searcher gets to know about your page. Don’t underestimate the power of first impression. 
Related news: Keyword Usage (Part 3)
While there is no short cut to top positions in Search Engines results pages, these few tips might benefit you along the way as we know now how biased (in a positive way) Search Engines can be to original and valuable articles, as well as regularly updated web content.
With these specific criteria mentioned above, we hope you can grasp the general idea on the quality content for SEO in 2015. If you ever need help from our SEO Experts in Singapore for the Best SEO services Singapore 2015, do not hesitate to reach us at +65 6659 2659!
Sources: References from reliable SEO forums and websites.

Tuesday, February 10, 2015

The office renovation contract is a written agreement between two parties on the renovation terms of services and obligations. A specific and solid contract is also the foundation for a positive renovation experience for both the renovation contractor and the client. The contract helps prevent conflicts from misunderstandings and false expectations from either party because it is the official paper to keep track of all the discussions and arrangements. No matter how great was your first impression on the renovation contractor from the first meeting or how much you trust that contractor, you may as well regret if after then something goes wrong, e.g. material costs increased or deadline compromised, and you have nothing to back up your words. Hence, a good contract would create a set of standard expectation and mutual understanding between two parties, and protect both parties involved.

You may also want to read: How to work in harmony with your interior contractor

You may also want to read: Office renovation that allows for organic development

Below are some of the fundamental, yet most crucial things you should include in the renovation contract before getting the work started.

1. A Physical Address. 
The suggestion here is to make the deposit to the contractor at a physical location stated clearly in the contract. Make sure that that address is an “active” one. This is to guarantee that if something goes wrong and you need to find your contractor, you know where to begin.

2. A License. 

This item is so obvious. A license indicates that the contractor is legitimate and has every legal right to process the renovation works on your property. Moreover, a valid license also implies that the contractor you are planning to hire can be trusted with the legal issues (if any) as that that contractor has been complying with the law.

3. Liability Insurance. 
You cannot plan out everything happened in a construction site. If you contractor does not have proper insurance and injuries accidentally occur, especially on your property, you might be held liability to the incidents. Hence, before everything started, you may need to do two things: (1) consult the local authority for the appropriate amount of liability insurance, and (2) examine if your contractor hold proper compensation insurance, and check the range that insurance cover when accidents happen.

4. Work-scope. 

There are numerous subtle works need to be done in an office renovation. Hence, before the renovation begins, you have to take some time list down everything, as detailed as possible for the contractor to grasp your expectations. This is the most ideal approach to get everyone on a same page in an agreement. If your interior designer and contractor are from the same interior renovation services provider firm, then this “agreement” might not be a big deal. Otherwise, you need to make sure that your interior renovation designer and contractor have some necessary communication to revise the designer detailed plans on works and date so that you may have someone to take the responsibility in case the final deliverables are not quite matched with your expectations. Thus, for the sake of your renovation project, if possible, you may want to use the full services of interior renovation to avoid any miscommunication between the interior renovation and the contractor.


5. Exclusions. 

A decent contract should also incorporate a checklist of exclusions – things that fall out of each party’s responsibility. Some of the items might be obvious, but some might not be visible until the renovation work (firstly, the destruction work) initiate. One of the things that bring heating argument to the contractor and client in any renovation project is the level of cleaning after the all the work has finished, so discuss this matter carefully. If there is any probability of finding asbestos behind the walls, consult your constructor. Even if he cannot tell for sure, but he has experience and may help you arrange contingency financial plan.


Initial agreement on the level of cleaning might help you avoid unnecessary conflict after the work is done

6. Timeline. 

Although renovation projects often take longer time to complete than anticipated for certain justifiable reasons, you still have to state the expected duration in the contract. This is a guarantee that even when you may not see your contractor regularly, the project still has to be completed on time. Thus even if you see that the progress is slow at some point, or delayed some time due to unavoidable incidents, you still can keep the proposed duration in the contract as a reference and adjust it to your situation.

7. Installments schedule. 

There is no standard schedule for such payments. All parties involved in the project should together come up with the most agreeable timeline for these payments. Here at Trends Interior, we recommend that installments are better paid at the end of each project’s milestone rather than completion percentages as it can also be a benchmark to what have both parties achieved so far in the project progress. However, as long as this payment terms are stated clearly the contract and you do not feel like you are paying significantly more than what you expect for the services, you can rest assure.

8. Warranty. 

The standard warranty for office renovation work is one (1) year from the official completion date. If you follow tips number 1 above and check the address your contractor put in the contract carefully, then you will know where to find him when something goes wrong.


Square Headquarters by Bohlin Cywinski Jackson in San Francisco, California

Ready to get on board with a professional interior designer and contractor firm for your office renovation,shop renovation or factory renovation? Contact us at +65 9023 4335 for a free initial consultation now!

You may also want to read: Tips on choosing the right interior renovation contractor

You may also want to read: Office Renovation – Do It Wisely.

Read more on Office Renovation!

Source: Trends Interior.